Growing Your Supporter List Stranger Aware of Organization Website/Social Media Visitor Engages With Social Media Joins Mailing List Attends Event Contributes Financially changefundraising.com 1
Growing Your Supporter List Always. Be. Asking. ● Opt-in on forms and surveys ● Regular Donors Raffles & donations ● Lapsed Donors On your website ● One-Off Donors Ask in correspondence ● People Who Value You Gather at events ● Collect at training & info sessions ● Volunteers Fundraisers Cold changefundraising.com 2
Call Structure INTRODUCE THANK & & BUILD ACHIEVEMENTS FEEDBACK PROBLEM SOLUTION ASK RAPPORT & CHECK DATA Storytelling changefundraising.com 3
Objection Responses Common Objections: Common Objections: Wait for Wait for Listen & Listen & Response Response Empathise Empathise I can’t afford it I can’t afford it • • Already signed up to another charity Already signed up to another charity • • • • I don’t give out my details I don’t give out my details Is this the real reason? Is this the real reason? • • No credit card No credit card 2 nd Ask 2 nd Ask Find the reason & Find the reason & I’ll think about it or I’ll do it on -line I’ll think about it or I’ll do it on -line • • respond positively respond positively I have to discuss it with my partner I have to discuss it with my partner • • Give A Give A Charity Transparency Charity Transparency • • different different reason to reason to give give changefundraising.com 4
Boost Your Results! ● Use Their Name ● Be Personal & Be Human - They Are Unique ● Who Are You And What Value Are You Offering? ● Listen and Respond ● Prepare Physically & Mentally! ● Expect A Yes, Manage A No changefundraising.com 5
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