Grow Your Business with Orange County Public Schools
We are Orange County Public Schools • 9 th largest School District in the US with more than 213,000 students • 2 nd largest employer in Central Florida with more than 25,000 employees • Students in Orange County Public Schools come from close to 200 countries and speak 170 different languages and dialects • Followed by 80,000+ fans* on Facebook and Twitter • Large community support base, including 29,000 school volunteers, 25,000 PTA members and 1,035 companies that support education • Long history of academic and athletic success at the regional and national stage • * This does not include the social media fan base of our 196 schools
Why do we sell advertising?
OCPS serves families in every community across the county
OCPS.net receives more than 2,000,000 page views a month The orange bars next to OCPS.net indicates that the data has been provided by Google Analytics Source: Similarweb.com January 2019
Interested in reaching our OCPS families? Place your ad in any of our 196 school pages. Your ad goes here, here or here
Should you want to reach OCPS families, consider our field marketing opportunities • 380,000+ spectators during the football season • 100,000+ spectators during the basketball season • Our fans are students, family members, OCPS alumni and Central Floridians
Our fans will experience your brand on Game Day during some of the area’s largest sporting events! Your presence can be • Vendor tables • Sideline signage • Sponsored game operations • Naming rights on sports venues
Fast facts about the OCPS workforce Employees Staff with college degrees 120 24% 100 37% 80 60 100% 100% 40 63% 76% 20 35% 0 OCPS Staff Instructional School Instructional Staff Administrators Staff At least 1 college degree No information Advanced Degrees Male Female Sources: OCPS Human Resources and OCPS Pocket Guide 2017‐18
Interested in reaching our employees? Reach them via our intranet…
Or via an email campaign… • A dedicated e‐mail campaign to our 24,000+ employees • Response rates vary but we’ve seen as high as 12% • Our clients have reported ROIs as high as 7:1
Or via our monthly Employee Magazine, Orange Peal • The Orange Peal is an award‐ winning publication, receiving regional and national acclaim. • The average open rate is 24% within the first 24 hours of issue. • 63.5% of our respondents are very satisfied with the Orange Peal .
Our OCPS events place your brand in front of our staff or the public • State of the Schools • The Stellar Awards • OCPS Hall of Fame • OCPS Retirement Celebrations • Superintendent’s Leadership Summit Sponsorships vary based on audience. Please ask for more details.
Audiences range from several hundred to more than 100,000 attendees Your sponsorship package can include any or all of the following: • Branding opportunities • Display or exhibitor tables • Pre‐event and post‐event exposure • Digital advertising opportunities • VIP meet and greets with photos Sponsorship packages vary based on the event. Please ask for more details.
With an audience this large, we can help you reach every segment of the market Contact Adrienne Noel for more information or a proposal. Email: adrienne.noel@ocps.net Phone: 407‐317‐3200 ext 200.2973 Orange County Public Schools 445 W. Amelia St. Orlando FL 32801
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