Graeme McLean Project Manager The Future Trails to the Towns The - PowerPoint PPT Presentation

Graeme McLean Project Manager

The Future Trails to the Towns

The Future Family Friendly Facilities Key Tourism Areas

The Future Pushing boundaries..

The Future Promoting Sustainable Natural Trails

The Future Promoting Scotland as a destination for creating your own (responsible) adventure

The Future MTB Trail Repair Groups

World Class Events

The Future World Class Sporting Pathway

The Future International Focus - Conference - EuroBike & Other Events - New National MTB Brand

The Future Guides & Skills Instructors

The Future Made in Scotland

The Future Team Scotland Approach

The Future International Focus - Conference - EuroBike & Other Events - New National MTB Brand

National Strategic Framework

Strategic Context & Targets - Participation - Sport Development - Tourism & Economic Development

Approach - Partnership working - Spreading good practice - Sustainability - DMBinS (mostly) provide support - Key products

DMBinS Project - 8 Workstreams - Clusters - Tourism Business Development - Product Development - Profile - Guidance & Support - Participation & Sporting Pathways - Partnerships - Monitoring & Evaluation

Regional Clusters - Provide Strategic Approach - Planned Development - Promote Collaboration

Central Cluster 3/5ths of Scottish Population - Audit of Existing Provision - Partnerships – Local Authorities & Communities - Community Based Facilities

Central Cluster – 2012

Central Cluster – 2016

Tayside & Fife - Facilities - Upgrading of Comrie Croft - Local Trails (Alyth Hill, Dundee, Angus & Fife) - £670k Investment into trails since Cluster started - Trail Repair (AMBTA, Dundee, Abernethy, Birks of Aberfeldy, Lochore Meadows & Middleden)

Tayside & Fife - Facilities

Tayside & Fife – Sport Development - Cluster wide youth races - Local series’ feeding regional - Increased number of clubs - Identifying gaps & action

Tayside & Fife – Events - 2 Events in 2009 NOW - Multiple Festivals - Enduros & Exciting Events

Tayside & Fife – Attracting Visitors - Route Cards - Business Development Group - Events - Video

Aberdeenshire & City Cluster - Project with Robert Gordon University - Presentation to MTB Community in Feb We hope to achieve: - Students = Inspiration - DMBinS = Steps to Follow - MTB Community = Delver

South Cluster - 7stanes CIC - Aim Up/Glentress Masterplan - Tweedlove/EWS - New Visitor Centres/Bridges - South of Scotland Development Plan

Tourism Business Development - TIS Guide to MTB Tourism

Tourism Business Development - Workshops & Webinars

Tourism Business Development

Tourism Business Development Supporting Business Start-Up & Innovation - 8 New businesses - Supporting innovation - Promoting Scotland in conjunction with Product Development Companies

Product Development Idea to Internationalisation Innovation Clinics - Ran 18 Clinics since 2012 across Scotland - Over 60 Businesses Attended - Over 30 Academic Projects w 11 Universities - Over 100 businesses engaged overall

Mountain Biking Centre of Scotland Business Academia

Mountain Biking Centre of Scotland Impact - First 6 months - £3.3m & 9 new jobs - 12 Business to Academia Projects - Projected - Over 2 years - £3m over 2 years - 25 Academia Projects - Start-up 25 new businesses by 2016

Product Development - Support from Scottish Enterprise & Edinburgh Napier

EuroBike 2014 - Supported by SDI - 7 Scottish Products - 3 Meeting Companies - 4 Learning Journeys - Projected economic impact £1m - Planning for 2015

Guidance & Support - CTC Volunteer Trail Repair Co-ordinator - Good Practice Guide on Building, Managing & Maintaining MTB Trails - MTBs on Multi-Use Paths Workshop - National ‘Take Care of Your Trails’ Weekend – April 11 th & 12 th 2015

Do The Ride Thing

Partnerships - National – Wild Scotland, National Trust for Scotland & Scottish Land & Estates - Regional – Scottish Cycling - Local – Local Authorities (Fife, Stirling & Edinburgh)

Monitoring & Evaluation - £54 million a year – Main Reason - £130m per year – Participate in MTB - 25% increase in schools - Indications MTB back outselling road bikes

Profile - E-newsletters & Social Media - Conferences & Workshops - Events - Website

DMBinS.com

Embracing Technology

Participation & Sporting Pathways Supporting Scottish Cycling - National Event Series’ (SXC, SDA & Scottish Power Series) - Establish Participation Programme - Centre of Excellence

Partnerships - National – Wild Scotland, National Trust for Scotland & Scottish Land & Estates - Regional – Scottish Cycling - Local – Local Authorities (Fife, Stirling & Edinburgh)

Monitoring & Evaluation - £54 million a year – Main Reason - £130m per year – Participate in MTB - 25% increase in schools - Indications MTB back outselling road bikes

World Class - Facilities - Access to the countryside - Events - Quality Experiences

Thank You to our Funders