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Graeme McLean Project Manager MTB Scotland Potted History Early - PowerPoint PPT Presentation

Graeme McLean Project Manager MTB Scotland Potted History Early Years - 1982 First bikes imported to UK -1986 Dedicated trails in Highlands -1989 MTBs first outsell road bikes in UK - 1996 FCS adopt MTB as main recreation activity


  1. Graeme McLean Project Manager

  2. MTB Scotland Potted History – Early Years - 1982 – First bikes imported to UK -1986 – Dedicated trails in Highlands -1989 MTBs first outsell road bikes in UK - 1996 FCS adopt MTB as main recreation activity

  3. MTB Scotland Potted History – Boom Years - 2001 – 7stanes Project - 2002 – Fort Bill DH World Cup - 2003 – Land Reform Act - 2005 – IMBA Global Superstar

  4. Facilities Spread Across Scotland -

  5. Economic Impact - 2009 - £46.5m a year – Main Reason - £119m per year – Wider Benefits - 69% - 7stanes - 1.3m trips per year – split 50/50 purpose built to natural trails

  6. Spread Across Scotland Issues -

  7. Sustainable? - Pressure from Enthusiasts - Lack of Effective Partnerships - No Strategic Plan - The Mountain Bike Commission - Maintenance of Trails

  8. National Partners

  9. National Strategic Framework

  10. Objectives & Targets - Participation - Sport Development - Tourism & Economic Development

  11. DMBinS Project - 8 Workstreams - Clusters - Participation & Sporting Pathways - Profile - Guidance & Support - Tourism Business Development - Product Development - Partnerships - Monitoring & Evaluation

  12. Approach - Partnership working - Spreading good practice - Sustainability - DMBinS (mostly) provide support - Key products

  13. Regional Clusters - Provide Strategic Approach - Planned Development - Promote Collaboration - Biggest impact on Participation & Sport Development

  14. Tayside & Fife - Facilities

  15. Tayside & Fife - Facilities - Upgrading of Comrie Croft - Local Trails (Alyth Hill, Dundee, Angus & Fife) - £670k Investment into trails since Cluster started - Trail Repair (AMBTA, Dundee, Abernethy, Birks of Aberfeldy, Lochore Meadows & Middleden)

  16. Tayside & Fife - Participation - Promoting Facilities - Schools linked with Clubs

  17. Tayside & Fife – Sport Development - Cluster wide youth races - Local series’ feeding regional - Increased number of clubs - Identifying gaps & action

  18. Tayside & Fife – Events - 2 Events in 2009 NOW - Multiple Festivals - Enduros & Exciting Events

  19. Tayside & Fife – Attracting Visitors - Route Cards - Business Development Group - Events - Video

  20. Highland Cluster Strategic Approach - Audit of Existing Provision - Gap Analysis - Recommended Course of Action - Quantification of Action

  21. Highland Cluster Current • An annual expenditure of £8.14m ; • Employment of 238 FTEs; • Gross Value Added of £4.65m. Projected Growth • An annual expenditure of £10.58m ; • Employ another 71 FTE s: • Gross Value Added of £6.06m .

  22. Highland Cluster

  23. Highland Cluster Key Issues • Lack of an identifiable brand • Highlands web portal • Promotion of easier routes • Paths as ‘multi - use’, • Iconic landscapes and names • Volunteer groups for trail maintenance

  24. www.highlandeguide.co.uk

  25. Central Cluster 3/5ths of Scottish Population - Audit of Existing Provision - Partnerships – Local Authorities & Communities - Pilot Participation Programme – 2014 - Community Based Facilities

  26. Central Cluster – 2012

  27. Central Cluster – 2016

  28. Aberdeenshire & City Cluster - Project with Robert Gordon University - Presentation to MTB Community in Feb We hope to achieve: - Students = Inspiration - DMBinS = Steps to Follow - MTB Community - Delver

  29. South Cluster - 7stanes CIC - Aim Up - Glentress Masterplan - South of Scotland Development Plan

  30. Participation & Sporting Pathways Supporting Scottish Cycling - National Event Series’ (SXC, SDA & Scottish Power Series) - Establish Participation Programme - Centre of Excellence

  31. Profile - E-newsletters & Social Media - Conferences & Workshops - Events - Website

  32. DMBinS.com

  33. Information Supporting Development “I am in the early stages of setting up a secondary school mountain bike club on the isle for arran. I won't waste your time asking for help or info in this task as your website is possibly one of the best and most informative websites I've come across .” - Robert McNeice Arran HS

  34. Embracing Technology

  35. Still work to do… “they haven't achieved anything useful they can talk about, and as they don't have any concrete plans for anything that impacts real mountain bikers, they are going to have another strategy bullsh* Captain Mainwaring “Had thought about going but am night shift so doubt I could stay awake .......” Mabiejock

  36. Guidance & Support - CTC Volunteer Trail Repair Co-ordinator - Good Practice Guide on Building, Managing & Maintaining MTB Trails - MTBs on Multi-Use Paths Workshop - National ‘Take Care of Your Trails’ Weekend – April 11 th & 12 th 2015

  37. Do The Ride Thing

  38. Tourism Business Development - TIS Guide to MTB Tourism - Workshops & Webinars - Good Practice Guidance for Tour Operators, Guides, Skills Instructors & Coaches

  39. Product Development - Innovation Clinics - Support through Edinburgh Napier BDE - MTBCoS - EuroBike 2014

  40. Partnerships - National – Wild Scotland, National Trust for Scotland & Scottish Land & Estates - Regional – Scottish Cycling - Local – Local Authorities (Fife, Stirling & Edinburgh)

  41. Monitoring & Evaluation - £54 million a year – Main Reason - £130m per year – Participate in MTB - 25% increase in schools - Indications MTB back outselling road bikes

  42. Future - Closer

  43. The Future Family Friendly Facilities Key Tourism Areas

  44. The Future Promoting Sustainable Natural Trails

  45. World Class Events

  46. Guides & Skills Instructors

  47. Team Scotland Approach

  48. Business Academia

  49. International Focus - Conference - European Partners - New National MTB Brand

  50. World Class - Facilities - Access to the countryside - FUN!!!

  51. Thank You to our Funders

  52. Thank You

  53. Any Questions?

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