KEYNOTE ADDRESS 3 KEYNOTE ADDRESS 3 @ Great Return Good Research @ “Good Research Great Return” ” “ � Making a Difference to the � Making a Difference to the Management of Technology Management of Technology in Malaysia in Malaysia Han Chun Kwong Kwong Han Chun
Han Chun Han Chun Kwong Kwong Professor of e- -Business, Business, Universiti Universiti Putra Putra Malaysia Malaysia Professor of e strategic intent towards “ “Professor of Bio Professor of Bio- -Business Business” ” strategic intent towards senior professor = Senior Citizen = Being Critical senior professor = Senior Citizen = Being Critical Honorary Professor, Universiti Honorary Professor, Universiti Tunku Tunku Abdul Abdul Rahman Rahman President, Association of Asian Pacific OR Societies President, Association of Asian Pacific OR Societies Founding President, Management Sciences @ Malaysia Founding President, Management Sciences @ Malaysia Founding President, 1999 Founding President, 1999- -2004 2004 , Customer Relationship , Customer Relationship Management and Contact Centre Association of Malaysia Management and Contact Centre Association of Malaysia
Outline Outline A World of Knowledge- -based, Innovation & based, Innovation & A World of Knowledge Dream Economies in Developing Countries Dream Economies in Developing Countries Reflections on a World of Complexity : Reflections on a World of Complexity : Empirical Cases from Empirical Cases from ANT- -Complexity Complexity- -Structurational Structurational Lens Lens ANT Making a Difference : Making a Difference : vis- -à à- -vis vis Best Practices vis Best Practices Great Practices from Good Research Great Practices from Good Research
K- -based Economy Master Plan 9 September 02 based Economy Master Plan 9 September 02 K
Innovation Economy Innovation Economy Return on Investment Return on Investment Return on Innovation ation Return on Innov � Malaysia = going into Innovation Malaysia = going into Innovation- -led Economy, led Economy, � Market- - & Technology driven & Technology driven Market ICT – – MSC Malaysia MSC Malaysia ICT Health Care – – Local products Local products eg eg Tongkat Tongkat Ali Ali Health Care Business & Finance – – Venture Capital Venture Capital Business & Finance Materials & Manufactured Products – – Biotechnology Biotechnology Materials & Manufactured Products
Dream Economy Dream Economy PRACTICAL and FUNCTIONAL VALUE of things is eclipsed by PRACTICAL and FUNCTIONAL VALUE of things is eclipsed by their ability to serve as conduits for meaning; to stand as their ability to serve as conduits for meaning; to stand as representative signs or symbols for things of the imagination representative signs or symbols for things of the imagination ideas, hopes, aspirations and dreams . = ideas, hopes, aspirations and dreams . = = comfort, fit or durability Value of a pair of shoes = comfort, fit or durability Value of a pair of shoes PRADA + PRADA but rather in the names such as Nike, but rather in the names such as Nike, + and in the ability of those names to serve in consumer culture as s and in the ability of those names to serve in consumer culture a signs of wealth, exclusivity, athleticism, achievement, and so on. n. signs of wealth, exclusivity, athleticism, achievement, and so o
Complexity in World Today Complexity in World Today • MBA and scientific training focus on the formal formal • MBA and scientific training focus on the description rather than the real world rather than the real world description • The real world is complex • The real world is complex Mikulecky 2001 2001 Mikulecky “Managers Not MBAs Managers Not MBAs” ” “ Mintzberg 2004 2004 Mintzberg “From Higher Aims to Hired Hands From Higher Aims to Hired Hands… …. . “ …Unfulfilled Promise of Management as a Profession Unfulfilled Promise of Management as a Profession” ” … Khurana 2007 2007 Khurana
K- -ICT Blueprint ICT Blueprint K 2001- -2007 2007 2001 Structurational Structurational Analysis Analysis
STATE K-ICT The State, THAT STATE,
STRUCTURATION ~ Way of Seeing and Knowing STRUCTURATION ~ Way of Seeing and Knowing Signification Domination Legitimation STRUCTURE STRUCTURE Signification Domination Legitimation CONTEXTS CONTEXTS Interpretative Interpretative Resources Norms Resources Norms Modality Modality Schemes Schemes Power Sanction Communication Power Sanction ACTION Communication ACTION PROCESSES PROCESSES
Malaysia’ ’s s Malaysia Multimedia Super Corridor Multimedia Super Corridor 1997- -2007 2007 1997 Complexity Analysis Complexity Analysis
Multimedia Super Corridor ~ Multimedia Super Corridor ~ “A Gift to the World A Gift to the World” ” “ MDeC will continue to be a cost centre with strategic intent on socio-economics and digital divide, development of local industry, and attracting foreign investments
Complexity Theory - Essential Features � Large numbers of elements Large numbers of elements � � Local Interactions Local Interactions � � Emergence Emergence – – global from local global from local � � Feedback Feedback � � Self Self- -organization organization � Key idea – – often over often over- -hyped hyped Key idea � Importance of the environment Importance of the environment � Often overlooked Often overlooked
Complexity Theory Complex Systems � Large number of independent relatively dumb elements interact according to a small set of rules � Self-organizing – order emerges � Local rules, local interactions – global order emerges Definition by Example � Ant Colonies – clear tunnels with no idea of how to clear a tunnel � Neighborhoods – create a structure with no central planning
MSC Decision Making from Complexity Analysis MSC Decision Making from Complexity Analysis Based on their backgrounds, practices and culture, Based on their backgrounds, practices and culture, MSC decision makers assumed, during MSC MSC decision makers assumed, during MSC inception, inception, � Change initiatives should start from the top Change initiatives should start from the top � � Certainty and predictable stages of development Certainty and predictable stages of development � � Implicit belief on national development Implicit belief on national development � � Applying Complexity Advantage Applying Complexity Advantage � to the MSC Malaysia to the MSC Malaysia
BIMP- -EAGA EAGA BIMP Knowledge Centre Knowledge Centre ANT Analysis ANT Analysis
ANT Analytics ANT Analytics Social Context Human actors Ministry ICT of A Players K+ICT C T Public O BIMP- The Unemployed -EAGA EAGA BIMP R N E Case Case T W R O Knowledge K Centre Non-human actors Strategic Alignment Technological Context
A World of Difference A World of Difference Developing and Developed Countries Developing and Developed Countries Approaches & Ideas in the West are entirely different from the East East Approaches & Ideas in the West are entirely different from the But we use the textbooks of the West for our MBA But we use the textbooks of the West for our MBA Henry Mintzberg Mintzberg 2004 2004 “ “Managers Not MBAs Managers Not MBAs” ” are of are of Henry GREATER RELEVANCE to Developing Countries GREATER RELEVANCE to Developing Countries A Hard Look = Successful Execution in Developing A Hard Look = Successful Execution in Developing Countries does not need an MBA Countries does not need an MBA Customer Centricity is simply a jargon and catch Customer Centricity is simply a jargon and catch phrase learnt from MBA; indeed phrase learnt from MBA; indeed Super- -Normal Profit is the Strategic Intent, Normal Profit is the Strategic Intent, Super Unwritten Rule, “ “Higher Aim Higher Aim” ” Unwritten Rule,
Structuration Structuration Complexity Complexity Actor Network Actor Network Lens Lens & & Being Critical Being Critical
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