Good Mor Good Mor ning, Ki Or ning, Ki Or a a
I am going to begin by telling you a little bit about myself, in the context of how I am going to begin by telling you a little bit about myself, in the context of how this relates to my presentation today this relates to my presentation today I’m going to tell you a little about my journey in Parnell, Auckland and how I have I’m going to tell you a little about my journey in Parnell, Auckland and how I have experienced the BID model, especially when it comes to managing bullies and experienced the BID model, especially when it comes to managing bullies and squeaky wheels squeaky wheels I’m going to tell you what I love about Town Centres and what I miss about malls I’m going to tell you what I love about Town Centres and what I miss about malls I’m also going to talk about recipes I’m also going to talk about recipes Then I am going to close with two case studies of Council Controlled Then I am going to close with two case studies of Council Controlled Organisations (CCO’s) to demonstrate the outcome of both a positive and a Organisations (CCO’s) to demonstrate the outcome of both a positive and a negative relationship with Town Centre Management negative relationship with Town Centre Management
? Go o ie Mo rê ….. Go o ie Mo rê ….. ….many thanks ….many thanks
Ar Ar t, food, t, food, shopping shopping
Trade Route Mall Trade Route Mall A me lting po t o f c ulture s A me lting po t o f c ulture s …. F …. F ro m middle inc o me to ro m middle inc o me to ‘ Blac k Diamo nds’ ‘ Blac k Diamo nds’
Extreme beauty of Africa – Cape Town Extreme beauty of Africa – Cape Town
Samp & Souffle Samp & Souffle o Another thread in the o Another thread in the story story o Keen cook o Keen cook o Pre Masterchef and just o Pre Masterchef and just the start of Jamie Oliver the start of Jamie Oliver fame fame
o Combination of sourcing o Combination of sourcing and collecting ingredients and collecting ingredients from the source from the source o Then preparing them with o Then preparing them with an award winning chef an award winning chef
o Further entrenched by o Further entrenched by love for cooking and my love for cooking and my respect for provenance respect for provenance
? T T he wo rk o f c o unc ils he wo rk o f c o unc ils ….the wo rld o ve r ….the wo rld o ve r
” a c o ntro lle d ” a c o ntro lle d o ptio n to re spo nd o ptio n to re spo nd to unplanne d to unplanne d e ve nts to pro te c t e ve nts to pro te c t the e le c tric ity the e le c tric ity ‘loadshe dding’ ‘loadshe dding’ po we r syste m po we r syste m fro m a to tal fro m a to tal blac ko ut ” blac ko ut ”
” thro ttle the ” thro ttle the supply o f wate r to supply o f wate r to re se rvo irs and re se rvo irs and dams, dams, le aving are as le aving are as ‘thr ‘thr ottling’ ottling’ and malls witho ut and malls witho ut wate r ” wate r ”
“L “L ife happe ns whe n ife happe ns whe n yo u’ re busy making yo u’ re busy making Ar Ar t, food, t, food, plans” plans” shopping, shopping, sailing sailing Auc kland 2013, o ur Auc kland 2013, o ur c ity o f sails c ity o f sails
Waste , wate r Waste , wate r and what and what e lse ? e lse ?
A little bit about Par A little bit about Par ne ll ne ll To set the scene…. To set the scene….
Parnell is Auckland’s first suburb Parnell is Auckland’s first suburb
Parnell is pretty Parnell is pretty
Parnell is pretty….. Parnell is pretty….. It has pretty villas and pretty flowers, pretty quaint stores and is It has pretty villas and pretty flowers, pretty quaint stores and is well known as a gallery precinct well known as a gallery precinct
Parnell is also pretty….. well known for the student drinking culture of the 70s, in historic buildings that still stand today
It’s pretty pretentious It’s pretty pretentious With some of the highest property prices in Auckland and an With some of the highest property prices in Auckland and an ageing demographic ageing demographic
It has pretty narrow streets It has pretty narrow streets
It’s pretty strategically located, between the CBD and Newmarket, and stretches from the Museum to the sea
But pretty badly connected to surrounding attractions, with difficult topography
aphy aphy opogr opogr T T
Par Par ne ll is pr ne ll is pr e tty…. e tty…. It’s pretty vulnerable to change as it has has It’s pretty vulnerable to change as it has has no anchor stores and no core convenience, so no anchor stores and no core convenience, so subject to fickle consumer behaviour looking subject to fickle consumer behaviour looking for the latest thing for the latest thing In our case, it was pretty important to go from In our case, it was pretty important to go from being a ‘mainstreet’ BID into a precinct, in being a ‘mainstreet’ BID into a precinct, in order to address wider connectivity issues order to address wider connectivity issues
Knocking on the Knocking on the doors of bullies, doors of bullies, naysayers, squeaky naysayers, squeaky wheels and pessimists wheels and pessimists Quickly learned about the BID Quickly learned about the BID o o model and what it provides model and what it provides Naivety and fear were my Naivety and fear were my o o friends friends
? T T he BI he BI D mo de l D mo de l …. ….
Ge tting the vote Ge tting the vote Different model Australia, several overlaps Different model Australia, several overlaps You have to outline the area of benefit and have a good reason for doing so You have to outline the area of benefit and have a good reason for doing so You have to know who you are talking to – months of walking the streets and collating a You have to know who you are talking to – months of walking the streets and collating a database on an excel sheet did this database on an excel sheet did this You have to have a strategy or plan and get buy in for that - single voice for advocacy You have to have a strategy or plan and get buy in for that - single voice for advocacy plus crime prevention plus crime prevention You need to demonstrate leverage You need to demonstrate leverage You need clarity on the brand offering You need clarity on the brand offering And then you need to get the vote – very scary, formal process which goes through And then you need to get the vote – very scary, formal process which goes through electoral services electoral services
One c ompany one vote ? One c ompany one vote ? Targeted rate levied at the landowner Targeted rate levied at the landowner How can the sushi store have the same vote as How can the sushi store have the same vote as a large landowner? a large landowner? Best tool for managing the bullies and the Best tool for managing the bullies and the squeaky wheels squeaky wheels But how do you balance the needs? But how do you balance the needs?
o Membership in numbers 1,217 o Contribution via retail and hospo premises approx. 12% 48% commercial business o 21% professional services o 19% retail o 11% hospitality o 1% community services o
T T own Ce ntr own Ce ntr e s ar e s ar e like r e like r e c ipe s e c ipe s To make a great meal, you need a balance To make a great meal, you need a balance
Fine, fresh produce Fine, fresh produce (protein) (protein) o Healthy, diverse, o Healthy, diverse, prosperous businesses prosperous businesses o Good infrastructure o Good infrastructure o Bones of the centre and o Bones of the centre and often the workforce that often the workforce that supports the retail supports the retail
Carbs for energy Carbs for energy o The glue that holds o The glue that holds everything together everything together o Usually large national o Usually large national retailers that drive the retailers that drive the footraffic footraffic o (often very bland, but start o (often very bland, but start to dictate theme) to dictate theme) o Transport hubs, stations, o Transport hubs, stations, supermarkets supermarkets
Accompaniments for Accompaniments for colour colour o Building the distinct flavor o Building the distinct flavor o Medium size retail and o Medium size retail and hospitality hospitality o Distinct features, heritage, o Distinct features, heritage, parks, museums, markets parks, museums, markets
Herbs and spices Herbs and spices o Small retailers o Small retailers o A pinch here, a bunch o A pinch here, a bunch there there o Fresh and flavoursome o Fresh and flavoursome o Ethnic or cultural twist o Ethnic or cultural twist
You need the balance to make a great meal! You need the balance to make a great meal! Guides many of my interactions with large landowners and small Guides many of my interactions with large landowners and small retailers retailers
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