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GOING BEYOND PERSONALIZATION: MEETING FAMILIES NEEDS THROUGH - PowerPoint PPT Presentation

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GOING BEYOND PERSONALIZATION: MEETING FAMILIES NEEDS THROUGH CONCIERGE & EVENT PLANNING SERVICES CAROLYN THOMPSON, FD INSTRUCTOR PITTSBURGH INSTITUTE OF MORTUARY SCIENCE carolynvthompson@gmail.com MEMORIAL ON CAPE COD JULY 2013 MY

  1. GOING BEYOND PERSONALIZATION: MEETING FAMILIES ’ NEEDS THROUGH CONCIERGE & EVENT PLANNING SERVICES

  2. CAROLYN THOMPSON, FD INSTRUCTOR PITTSBURGH INSTITUTE OF MORTUARY SCIENCE carolynvthompson@gmail.com

  3. MEMORIAL ON CAPE COD JULY 2013

  4. MY BROTHER BOB • http://www.youtube.com/watch?v=7EEymLz79Mw&feature=em-upload_owner

  5. A CAREER CHANGE

  6. WHAT SONG WOULD YOU WANT PLAYED AT YOUR FUNERAL OR MEMORIAL SERVICE?

  7. PIMS CPI CLASS FALL 2013 ARE ALL FUNERAL DIRECTORS EVENT PLANNERS?

  8. WEDDINGS VS. FUNERALS Cost of an Cost of an Year Year Adult wedding Funeral 1960 $600 1960 $708 1971 $1000 1971 $983 1975 $1000 1975 $1285 1980 $4376 1980 $1809 1985 $6000 1985 $2737 1991 $15,000 1991 $3742 1995 $17,000 1995 $4626 2000 $20,000 2000 $5180 2006 $26,400 2006 $6195 2009 $28,385 2009 $6,560

  9. HOW CAN WE HELP?

  10. TWO SIDE URNS AND AN OVERHEAD?

  11. WE ALL HAVE SEEN THIS…

  12. WHY CAN’T WE GIVE THEM THIS? PHIPPS CONSERVATORY, PITTSBURGH

  13. HOW DO WE CHARGE FOR FOOD SERVICE? • Offer a range of catering options: Low, mid, and high price points Either:  Develop a price per person flat fee to have food service  Charge a percentage based on the caterer’s bill  Have the caterer build in a percentage to their bill

  14. WHEN FAMILIES GATHER, THEY EAT… LETS TALK ABOUT FOOD AT THE FH

  16. WOW MOMENTS!

  17. WOW MOMENTS!

  19. WHAT ABOUT ALCOHOL?

  20. WHAT CAN RENTALS ADD?

  21. SET THE MOOD

  24. WHY CAN’T WE LEAVE THE FUNERAL HOME?

  25. CPI STUDENT’S FUNDRAISER FOR THE GOOD GRIEF CENTER DECEMBER 2013

  26. ENTERTAINMENT BOILERMAKER JAZZ BAND, PITTSBURGH

  27. HOW DO WE CHARGE FOR OUR TIME?  Charge an hourly fee for event planning or concierge services  Add a service charge to vendor invoices  Ask vendors to build in your fee to their invoices  Build this into your basic services fee

  29. WAIMANALO BEACH, HI

  30. MEMORIAL F FOR MOM 2006 WAIMANALO BEACH, HI

  31. THE DETAILS MATTER

  32. THE DETAILS MATTER

  33. THE DETAILS MATTER

  34. JAMES AND CAROL YECKEL

  35. THE LITTLE THINGS

  36. CAROLYN THOMPSON, FD INSTRUCTOR PITTSBURGH INSTITUTE OF MORTUARY SCIENCE carolynvthompson@gmail.com

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