Global Executive MBA Final Project and KMCs Urs Peyer, Dean of Degree Programmes GEMBA 2017
Final Project
Objectives 1. Integration: - Apply your knowledge – general management and LDP 2. Impact: - Opportunity to bring knowledge to bear on a business issue - Get access to strategic problem in company - Prepare your next career development move – be bold, be realistic 3. Give Back to Company: - Apply knowledge to your company - Begin to build contacts, resources, buy-in to make your vision happen
What a project is… 1. Strategic : critical issue; significant commitment & potential 2. Real business impact 3. Confidential 4. Preferably in pairs (but individual projects are possible) 5. Related to the programme and useful 6. Feasible (resources; time) 7. Above all, exciting
What it is not… 1. Academic work 2. Implementation essay 3. More than 30 pages... Font: Times New Roman, Size 12; 1.5 spaced.
Two approaches to the project Problem centred Issue centred Start with a specific problem or activity Start with a general topic area but offer in an actual/current setting and practical insights • leverage theory to make Surveying issue and relevant theories recommendations…. • Contributing practical insight or application of theory Example: Example: “There is an issue with “We have a problem with market entry sustainable growth in my industry …” which requires analysis so we will use theory to inspire concrete recommendations ” Output: “Based on these frameworks the Output: “Based on analysis we have general recommendations for the industry and our firm specifically are…” these practical recommendations... REAL BUSINESS IMPACT: Knowledge guides action
Examples: Problem vs Issue Centred Problem centred Issue centred • • Investment analysis for strategic M&A: post-merger acquisition project excellence • • Market survey and entry strategy Talent wars: retaining top talent • • New business idea and plan How CSR can make business sense • Competitive analysis In your analysis use several frameworks across different subjects
Examples of Projects Topics schema - a mobile loyalty scheme wallet of value FOL Gourmet Popcorn From an Italian Start-up to an European player The Role of EUROCONTROL in European Air Traffic Management R&D EntoPower sustainable protein supplement manufacturing business plan
The Role of EUROCONTROL in European Air Traffic Management R&D The main topic of this final project is assessing the vision and strategy of the EUROCONTROL’s R&D division in light of the changing political landscape and its alignment with the internal systems and structures of the division (with application of the INSEAD Executive MBA frameworks and tools). Specifically, the main coursework used in the project covers the International Political Analysis, Organisational behaviour and Strategy concepts. The analysis shall result in recommendations for aligning the organisation structure of the Directorate of ATM. schema - a mobile loyalty scheme wallet of value This paper explores the business titled, [schema], which will be the go-to mobile solution for consumers to effectively manage their loyalty schemes, maximize value through points exchange, gain access to partner offers, trusted and valued by consumers, and respected by the brands they promote. The business model will be quick to market, scalable and lean. Development will be done by partnering where possible and exploiting existing technology. [schema] is led and developed by proven talent with appropriate and exceptional experience and capability. It will be based in Dublin to benefit from local tech talent and ease of access to partners. FOL Gourmet Popcorn From an Italian startup to an European player FOL Gourmet popcorn is an Italian start-up that I have founded 1.5 years ago together with 3 friends and professionals after a number of investigations evaluating the option to enter in many different industries. For different reasons we have finally decided to enter in the snack food industry, to move the first step in Italy and in Europe later, and to focus our product range on gourmet popcorn. Today FOL counts a flagship store in Torino (Italy) and will open before end of 2015 additional stores in Rome and Piacenza (Italy), in Amsterdam (NL), in Bucarest (RO), in Madrid (SP) and is in advanced commitments for opening in Q1/Q2 2016 stores in Berlin, Dublin, Florence and Geneva.
EntoPower sustainable protein supplement manufacturing business plan EntoPower will be the Lexus of protein powder and launch in the USD 9 billion sports nutrition industry and a market that is growing at 12.2 % per year in the USA. The customers are sports nutrition companies that mix ingredients into consumer products for their sophisticated consumers, who are focused on quality protein isolate at a lower price than whey protein isolate: bodybuilders, powerlifters, gym warriors and endurance athletes. The above mentioned end consumers are faced with high and rising prices for quality whey protein (USD 10.40 per kg), which comes from unsustainable sources. The customer’s alternative is to purchase much lower quality soy protein though at lower prices (USD 5.90 per kg). EntoPower is targeting USD 9 per kg for an amino acid profile that is close to the quality of whey and is sustainable.
Your EMBA Project Timeline • Team-up Apr • Submit one page proposal Degree Programmes Dean 27 th validates and assigns supervisor • Introduction to your supervisor By June • First contact with supervisor – define project scope • Meeting with supervisor (Skype, Phone, Email, f2f…) July • Submission of 1 st draft to supervisor Sep 15 th • Submit 2 nd draft, if needed, incorporating feedback Oct from supervisor 15 th • Submit final draft for grading using TURNITIN Nov 6 th All necessary information will be sent by email from gemba_ops_fbl@insead.edu
EMBA Project Partnering Excel Sheet (shared on google doc)
EMBA Project Proposal Qualtrics Survey
Videos on Effective and Efficient Writing 6 short tutorial videos with tips and recommendations for effective writing of your Implementation Essays and Final Project Writing Strategy Gather Focus Organize Draft Edit To access the collection: Use this link: https://vimeo.com/album/3813916 Single password for all purposes: 5LCUdc5K
KMC
KMCs: Offerings for GEMBA17 • 12 KMCs to pick from for KMC1 and KMC2 4 in Fontainebleau 3 in Singapore 2 in San Francisco 1 in China 3 in Abu Dhabi • 5 KMCs in Singapore for the December KMC3
KMCs: Format 25 - 27 Aug 17 FBL 28 - 29 Aug 17 FBL 30 Aug-1 Sep 17 FBL Collaborative Performance Gaining Market Leadership # 2 A. Angehrn M. Christen & D. Midgley Value Creation Strategy Execution # 1 European Policies and # 3 K. Kaiser Q. Huy Politics B. Weder Participants from 3 KMCs Conducting Business Across Cultures split into 2 topics E. Meyer & P. Saunders # 4 5-9 Sep 17 SFO (@Wharton West) # 5 New Business Ventures- H. Piezunka KMCs 11-13 Sep 17 SGP 14-15 Sep 17 SGP Managing Corporate Turnaround Strategy for Asia Pacific # 6 1&2 C. Zeisberger & J. De Haas M. Witt Innovation Management # 7 J. Mihm Globalization and Crisis take 2 B. Weder Strategy & Impact # 8 KMCs J. Singh from this 11-14 Sep 17 SFO (@Google) package Beyond Entrepreneurship- R. Carlock # 9 20-24 Oct 17 China Building Business in China – R. Luo Sunday 22 – Tuesday 24 # 10 Friday 20 - Saturday 21 Shanghai Beijing 24 PM-27 Oct 17 ABD 22 Oct ABD 23 Oct ABD 24AM Oct ABD AM: Global Business New Business Ventures AM: # 11 Company H. Piezunka Leaders Strategy Panel Visits Conference PM: # 12 (Optional) Corporate Governance & Leadership 24PM Oct ABD L. Van der Heyden Doing Business PM: Desert Safari in the MiddleEast 14:00 KMC starts Identifying New Business Opps # 13 (Optional) Panels S. Chick 4-8 Dec 17 SGP KMC 9-10 Dec 11-13 Dec 17 SGP 14 Dec Advanced Leadership Communication Strategies Bottom of Pyramid – P. Parker # 1 I. Woodward Developing Resilience – N. Pant # 2 3 Ethics – N. Bearden, alternating days Your First Hundred Days (YFCD) Free Days Graduation Entrepreneurial Leadership # 3 Advanced Leadership Communication Johnson or Kewene-Hite or Singh – I. Woodward R. Carlock Rosefsky or Duvauchelle # 4 Managing Multinational Enterprises Ethics – N. Bearden, alternating days take 1 J. Santos Power & Politics # 5 KMC Keep evenings free for YFCD JL. Alvarez and A.Yap
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