GET EXCITED! #OMAHAGIVES :: OMAHAGIVES24.ORG
OMAHA COMMUNITY FOUNDATION We serve the community by cultivating generosity and strengthening nonprofits. NONPROFITS DONORS COMMUNITY We strengthen nonprofits We expand giving We bring the community through our nonprofit opportunities for donors together around giving capacity building and grant through charitable account through Omaha Gives! and programs. services, planned giving, The Landscape. and donor resources. #OMAHAGIVES :: OMAHAGIVES24.ORG
Thank you for making last year so much fun! #OMAHAGIVES :: OMAHAGIVES24.ORG
Celebrating lots and lots of small gifts! #OMAHAGIVES :: OMAHAGIVES24.ORG
$885,000 in new giving! 46% of donations were first-time donations to an organization. #OMAHAGIVES :: OMAHAGIVES24.ORG
Donors are giving to more organizations and the average donation is going up. #OMAHAGIVES :: OMAHAGIVES24.ORG
AGENDA FOR TODAY • The Basics • Accepting Donations • Your Dashboard • Promoting Omaha Gives! • Strategies for Success • Key Dates #OMAHAGIVES :: OMAHAGIVES24.ORG
THE DETAILS! • Wednesday, May 25 – Midnight to Midnight • Online donations at OMAHAGIVES24.ORG • Minimum donation of $10.00 • Bonus dollars and prizes make gifts go further! #OMAHAGIVES :: OMAHAGIVES24.ORG
BONUS DOLLARS $350,000 Shared by all nonprofits based on percentage of donations received. If you raise 1% of all the funds, you get 1% of the bonus dollars. This is NOT 100%. It is NOT $1 for $1. Bonus dollar distribution is determined after the finance team completes their reconciliation – after the event. Maximum donations of $10,000 per donor, per nonprofit organization qualify for bonus dollars. #OMAHAGIVES :: OMAHAGIVES24.ORG
BONUS DOLLARS CALCULATION Example $10,000 Total amount donated to your nonprofit ÷ DIVIDED BY $5,000,000 Total amount raised by to ALL nonprofits during Omaha Gives! x MULTIPLIED BY $350,000 Total amount of bonus dollars available = EQUALS $700 Your nonprofit’s share of Bonus Dollars #OMAHAGIVES :: OMAHAGIVES24.ORG
HOURLY DRAWINGS $24,000 from Steaks for Good from Omaha Steaks Each hour, one donation will be randomly selected to have an additional $1,000 added to it. Once a nonprofit has received a prize (hourly or participation), they will NOT be eligible to receive another one. #OMAHAGIVES :: OMAHAGIVES24.ORG
PARTICIPATION PRIZES $90,000 to 45 organizations attracting the most donors! Awarded to top 5 nonprofits in 3 separate size categories during 3 8-hour time periods. Once a nonprofit has received a participation prize, they will NOT be eligible to receive an hourly prize. #OMAHAGIVES :: OMAHAGIVES24.ORG
CHALLENGE FUNDS Nonprofits can raise their own funds to make donations go even further! Minimum amount $1,000 :: 3 options for incentives MATCHING :: Dollar for dollar STRETCH :: Reach a monetary goal DONORS :: Reach a donor goal submit by MAY 1 ST #OMAHAGIVES :: OMAHAGIVES24.ORG
TIPS ON RAISING CHALLENGE FUNDS Recruit your board members to provide a pool of funds as part • of their commitment to your organization. Reach out to your star donors, you know the ones. • Establish or strengthen a partnership. • These funds CANNOT be given through omahagives24.org • Challenge Funds are one tool of many to promote your organization. These funds are not necessary to be successful in Omaha Gives! and this tool may not be the right fit for your organization’s overall fundraising strategy. #OMAHAGIVES :: OMAHAGIVES24.ORG
On the right side of your profile CHALLENGE FUNDS CHALLENGE FUNDS DESIGNATION On search results #OMAHAGIVES :: OMAHAGIVES24.ORG
DONATIONS ARE AMPLIFIED! plus PARTICIPATION PRIZES or HOURLY PRIZES #OMAHAGIVES :: OMAHAGIVES24.ORG
ACCEPTING DONATIONS Online-only through OMAHAGIVES24.ORG • Credit card :: processing fee of 2.2% • NEW :: EFT/eCheck :: processing fee of 0.75% • OCF Account :: NO FEE • Tax receipts come from OCF, but make sure to • send your donors a thank you! #OMAHAGIVES :: OMAHAGIVES24.ORG
EMBED “DONATE NOW” BUTTON NEW :: Embed a donation button on your own website! • Click on “Donation Button” in your dashboard profile • Use the snippet of HTML code to embed “Donate Now” • button on your own website. Button will take visitors directly to the your organization’s • donation form. #OMAHAGIVES :: OMAHAGIVES24.ORG
DONATION FORM BUTTON ON YOUR DASHBOARD #OMAHAGIVES :: OMAHAGIVES24.ORG
HTML CODE TO ADD TO YOUR OWN WEBSITE #OMAHAGIVES :: OMAHAGIVES24.ORG
OMAHA GIVES! DONOR PROFILE This is NOT an OCF account. Allows individuals to: Save favorite nonprofits • Safely store billing information • Schedule donations • NEW :: Set up recurring gifts! • NEW :: Create a personal fundraiser! • #OMAHAGIVES :: OMAHAGIVES24.ORG
SCHEDULED DONATIONS Individuals can schedule a donation for Omaha Gives! • April 1 – May 24 • Transaction will not be processed until May 25 • Scheduled donations are not eligible for hourly prizes #OMAHAGIVES :: OMAHAGIVES24.ORG
WHY SCHEDULE A DONATION? • Convenience for you and your donors • Creates a call-to-action before the day of the event • Scheduled donations qualify for Participation Prizes! • 22% of donors who scheduled a gift last year also gave on the day of the event! #OMAHAGIVES :: OMAHAGIVES24.ORG
RECURRING DONATIONS! Individuals can support you year-round! • Located on donation form • Available year-round • First installment date must by May 25 th to qualify for Omaha Gives incentives. Future installments do not qualify. #OMAHAGIVES :: OMAHAGIVES24.ORG
PERSONAL FUNDRAISING CAMPAIGNS! Your biggest supporters can raise money on your behalf. They can upload photos and a video • They can create a custom link to the page • They tell their friends and family why they should support you • They set a goal and track progress • You approve each campaign by MAY 13 th • Campaigns end on May 25 at midnight • #OMAHAGIVES :: OMAHAGIVES24.ORG
TIPS ON FUNDRAISING CAMPAIGNS Recruit your board members to create a page. • Make a personal ask to your biggest supporters – volunteers or donors. • Provide images or videos for them to use on their pages. • Host an event and use the campaign to collect donations. • Personal fundraising campaigns are one tool of many to promote your organization. These are not necessary to be successful in Omaha Gives! and this tool may not be the right fit for your organization’s overall fundraising strategy. approve by MAY 13 th #OMAHAGIVES :: OMAHAGIVES24.ORG
WHERE DONORS SET UP PERSONAL FUNDRAISING CAMPAIGNS #OMAHAGIVES :: OMAHAGIVES24.ORG
PERSONAL FUNDRAISING CAMPAIGN EXAMPLE Name your campaign Add a photo! Ask for donations Tell everyone why they should support your nonprofit Set a goal Track your progress Add a video! #OMAHAGIVES :: OMAHAGIVES24.ORG
YOUR FUNRAISING CAMPAIGN DASHBOARD #OMAHAGIVES :: OMAHAGIVES24.ORG
#OMAHAGIVES :: OMAHAGIVES24.ORG
OMAHA GIVES! ADMIN DASHBOARD Your own command center for the event! General information :: edit information about your nonprofit • Multimedia :: add photos + VIDEOS (YouTube links only) • Events :: tell us about your event so we can share it • Donation Info :: track your donations in real time • Challenge Funds :: submit your challenge funds online • Campaigns :: approve and monitor fundraising campaigns • #OMAHAGIVES :: OMAHAGIVES24.ORG
BUILD YOUR OMAHA GIVES! PAGE Tell your story! Description :: why someone should support you (SEARCH!) • More about us :: share more details about your work • Testimonials :: let others talk about your work • Photos + VIDEOS! (YouTube links only) • Donation Ticker on May 25 showing how much you’ve raised • Editing must be completed by MAY 1ST • #OMAHAGIVES :: OMAHAGIVES24.ORG
Thank you to the Iowa West Foundation and the Pottawattamie County Community Foundation! Nonprofits serving Pottawattamie County are featured at • www.pottawattamiegives.org! The Iowa West Foundation has generously provided $20,000 in • Challenge Funds to be shared by nonprofits providing services in Pottawattamie County five days per week or more AND meeting their funding criteria. Look for a “Challenge Funds” box to appear on your profiles by • May 1 st to confirm that you qualify for the incentive. #OMAHAGIVES :: OMAHAGIVES24.ORG
PROMOTING OMAHA GIVES! Toolkits Omaha Gives! logo INCLUDING American National Bank logo • Graphics :: HEARTS! BALLONS! CIRCLES! • Sample messaging • Informational materials • #OMAHAGIVES :: OMAHAGIVES24.ORG
INCORRECT CORRECT ! Thank you for respecting the incredible generosity of our presenting sponsor! #OMAHAGIVES :: OMAHAGIVES24.ORG
PROMOTING OMAHA GIVES! Plan a marketing campaign Audience :: who will you ask to support your organization? • Message :: what will you ask them? • Channels :: how will you reach them? • Measure :: how will you know you’re successful? • #OMAHAGIVES :: OMAHAGIVES24.ORG
Recommend
More recommend
