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Georgia World Congress Center A h Authority i July 2010 y Authority Meeting Georgia World Congress Center A h Authority i Sales & Marketing Report Sales & Marketing Update June 2010 GWCCA GWCCA Georgia World Congress


  1. Georgia World Congress Center A h Authority i July 2010 y Authority Meeting

  2. Georgia World Congress Center A h Authority i Sales & Marketing Report

  3. Sales & Marketing Update June 2010 GWCCA GWCCA

  4. Georgia World Congress Center Georgia World Congress Center Sales Update New Business Booked New Business Booked

  5. Halls C1 C2 C3 Halls C1, C2, C3 July 2010 4 Days 25,000 V103 Car and Bike Show

  6. January 2011 Halls C1 C2 Halls C1, C2 7 Days 8,300 World of Wheels

  7. Halls C1 C2 C3 Halls C1, C2, C3 February 2011 8 Days 4,000 SECO International, LLC

  8. Big South Qualifier March 2011 Halls A1 A2 A3 B1 B2 Halls A1, A2, A3, B1, B2, B3, B4, B5 12 000 12,000 8 Days

  9. Primerica June 2011 Halls A1 A2 A3 B1 B2 Halls A1, A2, A3, B1, B2, B3, B4, B5, C1, C2, C3, C4, Dome , 55,000 8 Days

  10. International Poultry Exposition January 2014 Halls A1, A2, A3, B1, B2, Halls A1, A2, A3, B1, B2, B3, B4 15 000 15,000 11 Days

  11. Halls B1 B2 B3 B4 B5 Halls B1, B2, B3, B4, B5 June 2017 12 Days 10,000 Rotary International

  12. Georgia Dome Georgia Dome Sales Update New Business Booked New Business Booked

  13. September 2010 Stadium, Park 2 Days 71,500 Chick-fil-A Kickoff

  14. Centennial Olympic Park Centennial Olympic Park Sales Update No New Business Booked No New Business Booked

  15. June 2010 Sales Summary GWCC GWCC 58 Total Days Booked DOME 2 2 Total Days Booked Total Days Booked PARK PARK 0 Total Days Booked

  16. Economic Impact – June 2010 Total Impact $31 3 million Total Impact $31.3 million GWCC Dome American Academy of Physician Assistants The Institute of Internal Auditors Government Finance Officers Association NACA Home Save Tour NACA Home Save Tour National Retail Federation Loss Prevention South Atlantic Conference of Seventh Day 29,215 attendance 0 attendance New Dollars - $19.2 million New Dollars - $0 Economic Impact - $31.3 million $ Economic Impact - $0 $ Sales Tax Generated - $1.3 million Sales Tax Generated - $0

  17. American Academy of Physician Assistants

  18. Government Financial Offi Officers Association A i i

  19. Institute of Internal Auditors

  20. National Retail Federation

  21. Wednesday WindDown

  22. Saturday Fun Day Fun Day Family Fourth Fourth

  23. Georgia World Georgia World Congress Center Congress Center June 2010 Financial Reports Financial Reports

  24. Georgia World Congress Center June 2010/YTD 2010 June 2010/YTD 2010 Operating Revenue and Expense Revenue Expense 40,000,000 40,000,000 33,682,934 28,035,587 27,319,328 27 319 328 29,648,060 30,000,000 30,000,000 20,000,000 20,000,000 0,000,000 10,000,000 10,000,000 2,981,621 2,103,976 1,754,828 2,790,190 0 0 JUNE YTD JUNE YTD Actual Budget Actual Budget June Over Forecast $349 148 June Over Forecast $349,148 June Over Budget $191 431 June Over Budget $191,431 YTD Under Forecast $716,259 YTD Under Budget $4,034,874 2.55% 11.98%

  25. Georgia World Congress Center June 2010/YTD 2010 June 2010/YTD 2010 Net Operating Profit / Loss JUNE YEAR TO DATE 4,000,000 40,000,000 33,682,934 29,648,060 2 981 621 2,981,621 2 790 190 2,790,190 28,035,587 27,319,328 3,000,000 30,000,000 2,103,976 1,754,828 2,000,000 20,000,000 , , 1,000,000 10,000,000 0 0 ACTUAL BUDGET ACTUAL BUDGET Revenue Expense Revenue Expense Projected Net Loss $1,035,362 Projected Net Loss $5,647,347 Actual Net Loss $877,645 Actual Net Loss $2,328,732

  26. Georgia World Congress Center Prior Years Comparison P i Y C i Thousands 8,000 7,081 6 000 6,000 4,609 4,000 2,000 2 000 Budget 8 0 Actual ‐ 459 ‐ 794 ‐ 1,017 ‐ 1,211 ‐ 1,321 ‐ 1 969 1,969 ‐ 2,000 2 000 ‐ 2,329 ‐ 2,722 ‐ 4,000 ‐ 6,000 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 ‐ 5,647

  27. Georgia World Congress Center H Hotel/Motel Tax Comparison l/M l T C i

  28. Georgia Georgia Dome Dome June 2010 Financial Reports

  29. Georgia Dome June 2010/YTD 2010 June 2010/YTD 2010 Total Revenue and Expense Revenue Expense 60,000,000 80,000,000 46,251,163 57,742,112 46,887,342 56,975,762 56 975 762 60,000,000 40,000,000 40,000,000 20,000,000 20,000,000 7,840,899 5,702,216 2,225,069 1,933,746 1 933 746 0 0 JUNE YTD JUNE YTD Actual Budget Actual Budget June Over Budget $2 138 683 June Over Budget $2,138,683 J June Under Forecast $291,323 U d F t $291 323 YTD Over Budget $636,179 YTD Under Forecast $766,350 1.38% 1.33%

  30. Georgia Dome June 2010/YTD 2010 June 2010/YTD 2010 Net Profit / Loss YEAR TO DATE JUNE 80,000,000 12,000,000 57,742,112 56,975,762 7,840,899 60,000,000 8,000,000 46,887,342 46,251,163 5,702,216 40 000 000 40,000,000 4,000,000 2,225,069 20,000,000 1,933,746 0 0 ACTUAL BUDGET ACTUAL BUDGET Revenue Expense p Revenue Revenue Expense Expense Projected Net Loss $3,477,147 Projected Net Profit $11,490,949 Actual Net Loss $5,907,153 Actual Net Profit $10,088,420

  31. Prior Years Comparison i Georgia Dome C Y P i

  32. Centennial Centennial Olympic Park Olympic Park June 2010 Financial Reports

  33. Centennial Olympic Park June 2010/YTD 2010 Total Revenue and Expense Expense Revenue 6,000,000 6,000,000 4,000,000 4,000,000 2,813,191 3,038,957 3,032,916 2,834,193 2,000,000 2,000,000 468,012 493,598 540,376 512,744 0 0 0 JUNE YTD JUNE YTD Actual Budget Actual Budget June Under Forecast $25,586 J U d F t $25 586 J June Over Budget $27,632 O B d t $27 632 YTD Under Forecast $225,766 YTD Under Budget $198,723 7.43% 6.55%

  34. Centennial Olympic Park June 2010/YTD 2010 Net Gain / Loss Against Budget YEAR TO DATE JUNE 3,000,000 6,000,000 2,000,000 4,000,000 2,834,193 3,038,957 3,032,916 2,813,191 , , 1,000,000 2,000,000 468,012 540,376 493,598 512,744 0 0 BUDGET ACTUAL BUDGET ACTUAL Revenue Expense p Revenue Revenue Expense Expense Projected Net Loss $19,146 Projected Net Gain $6,041 Actual Net Loss $72,364 Actual Net Loss $21,002

  35. Centennial Olympic Park P i Prior Years Comparison Y C i

  36. Georgia World Congress Center A h Authority i Levy Restaurants Update

  37. AGENDA Introductions Levy Restaurants Overview Levy Restaurants Overview Year End Results What’s New & Happening

  38. Levy Restaurants 1978 Two Brothers and a Deli 1982 1982 Comiskey Park Comiskey Park 1989 Disneyworld Restaurants 1999 Premium Market Leader 2000 Compass Strategic Partnership p g p 2006 Georgia World Congress Center and Georgia Dome 2008 Levy celebrates 30 years 2010 Levy goes to Mexico

  39. Levy Restaurants in Atlanta Compass in Atlanta HIGH MUSEUM OF ART ATLANTA

  40. Compass Group Global Sectors Global Sectors

  41. Our Innovations Studio  A kitchen, a think-tank, a creative zone creative zone  A place to develop meaningful relationships g p with your key stakeholders

  42. Revenue Results Actual Budget g GWCC 5,735,147 4,380,000 1,355,147 Georgia Dome 6,268,592 3,672,127 2,596,465 COP 191,093 368,000 (176,907) 3,774,705

  43. Trends What drives our guests… Return to basic ingredients- burgers, shakes, etc.  Grab and Go Options  Value propositions  Concept driven locations  Mainstreaming sustainability  Gluten free and wellness menus 

  44. Focus on the Food Fresh baked breads and pastries  Georgia supporting Georgia  In tune with the environment In tune with the environment   Value driven products  Culinary apprenticeship 

  45. Innovation on Campus Centennial Olympic Park  Googie Burger Georgia World Congress Center  Outtakes Georgia Dome  2Vi  2View

  46. Centennial Olympic Park Centennial Olympic Park Outtakes Trend: Return to basic ingredients – burgers, shakes, etc  Futuristic design and a nostalgic menu - create a destination  The architecture creates an iconic  The architecture creates an iconic place for people to gather  Traditional burger, fries and shakes inspires people to “park p p p p themselves” here often to savor every bite

  47. GWCC Before T Trend: Support the need d S t th d for convenience and flexibility A solution for any space: A solution for any space:   Linear Model, Kiosk or Store Lower labor, flexible  modeling for variety of After show sizes High-end consumer  packaging packaging Brand support,  programming, training

  48. Georgia Dome 2View Trend: Approachable and C Concept Driven D i Club Level East end zone  Improved capacity  Fresh ingredients made  to order Accessible to more  guests Revenue growth 

  49. Technology Update One-to-One Ordering  HD Digital menu boards at Dome  On Demand exhibitor booth sales  On Demand exhibitor booth sales  e-LEVY- Online Suite ordering

  50. Most Innovative Company in Sports F Fast Company t C

  51. Thank you!

  52. Georgia World Congress Center A h Authority i July 2010 A h Authority Meeting i i

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