GANYMEDE THEA JAMES capstone spring 2012
GANYMEDE
EXECUTIVE SUMMARY
THE MARKET DIRECT COMPETITORS:
CUSTOMER DATA
AUTHOR DATA
PRODUCT DETAILS
PRODUCT DETAILS
SALES & MARKETING
OPERATIONS PUBLISHER BOOK PENGUIN SMUGGLERS WEB DIRECTOR MARKETING/ PRODUCTION MANAGING SENIOR SALES PUBLICITY DESIGNER MANAGER EDITOR EDITOR MANAGER MANAGER ASSOCIATE ASSOCIATE ASSOCIATE EDITOR EDITOR EDITOR PRODUCTION FREELANCE FREELANCE BLOGGERS ASSISTANT EDITING MARKETING FREELANCE DESIGN/ PRODUCTION
OPERATIONS
FINANCIALS Y1 Y2 Y3 Y4 Y5 Y1 Y2 Y3 Y4 Y5
FINANCIALS FINANCING REQUIRED: $1,000,000 Y1 Y2 Y3 Y4 Y5 Y1 Y2 Y3 Y4 Y5
GROWTH EXPECTATIONS
QUESTIONS?
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