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A MESSAGE FROM DOUG PARKINSON A MESSAGE FROM DOUG PARKINSON Vice President Operations Zotos International
About Zotos International About Zotos International… 300 Forge Avenue, Geneva NY 300 Forge Avenue, Geneva NY
THE EARLY YEARS THE EARLY YEARS Zotos has a long and profitable history, turning innovation into business growth turning innovation into business growth for the company and the professional beauty industry. Incorporated in the state of New York in the professional beauty industry. Incorporated in the state of New York in 1929 by chemist, Ralph L. Evans, Sr., Zotos exploded on the scene in the 1930’s with the invention of a chemical process to ., Zotos exploded on the scene in the 1930’s with the invention of a chemical process to “reform” or “permanently wave” hair without using a cumbersome machine. This innovation was an “reform” or “permanently wave” hair without using a cumbersome machine. This innovation was an hair without using a cumbersome machine. This innovation was an hair without using a cumbersome machine. This innovation was an instant hit, and helped revitalize the salon industry at the height of the Great Depression. instant hit, and helped revitalize the salon industry at the height of the Great Depression.
THE EARLY YEARS THE EARLY YEARS In the 1940’s, Zotos developed the first “cold “cold wave permanent” technology to revolutionize wave permanent” technology to revolutionize technology to revolutionize technology to revolutionize the perm industry; and launched innovative the perm industry; and launched innovative single use packaging for perms into salons. single use packaging for perms into salons. These two innovations earned Zotos an enduring These two innovations earned Zotos an enduring reputation as a technology leader in the professional hair care industry.
WAVES OF CHANGE WAVES OF CHANGE Throughout subsequent decades, Zotos continued to launch new products… concentrated shampoos, Throughout subsequent decades, Zotos continued to launch new products… concentrated shampoos, wave neutralizers, new technologies... In 1960, Moisture Wave Moisture Wave revolutionized perm technology by minimizing dryness and frizz as byproducts of permed hair. As hairstyles changed in the 1960’s and minimizing dryness and frizz as byproducts of permed hair. As hairstyles changed in the 1960’s and minimizing dryness and frizz as byproducts of permed hair. As hairstyles changed in the 1960’s and minimizing dryness and frizz as byproducts of permed hair. As hairstyles changed in the 1960’s and 1970’s, Zotos technology again drove the industry with products to achieve looser, free flowing 1970’s, Zotos technology again drove the industry with products to achieve looser, free flowing hairstyles. During this time, Zotos also introduced semi-permanent, permanent, 30 day hair color as well as “cool” bleaching products that reduced hair damage in the bleaching/coloring process. Zotos continued to innovate in products that reduced hair damage in the bleaching/coloring process. Zotos continued to innovate in hair color, treatment, and care, developing a reputation for some of the highest quality performing hair color, treatment, and care, developing a reputation for some of the products in the professional beauty industry.
PARTNERING FOR GROWTH PARTNERING FOR GROWTH In 1988, Shiseido International Corporation purchased Zotos from Conair. In 1988, Shiseido International Corporation purchased Zotos from Conair. This move brought tremendous resources to Zotos, those of a global beauty care company with a reputation for superior to Zotos, those of a global beauty care company with a reputation for superior quality, and provided Shiseido with an entry into the quality, and provided Shiseido with an entry into the rapidly expanding professional beauty care market Since joining Shiseido, Zotos has introduced and acquired several successful and enduring brands: Since joining Shiseido, Zotos has introduced and acquired several successful and enduring brands: Senscience, Bain de Terre, ISO, Quantum, Naturelle Bain de Terre, ISO, Quantum, Naturelle, and Lamaur.
PARTNERING FOR GROWTH PARTNERING FOR GROWTH In January, 2002, Zotos International acquired JOICO Laboratories, a prestigious California manufacturer of , a prestigious California manufacturer of exclusive professional hair care and color products; exclusive professional hair care and color products; including, K-Pak, and Vero K-Pak Color. Joico was founded in 1975 by a Southern California hairstylist. Although Joico initially began as a solution for a single initially began as a solution for a single salon owner, the brand and its unprecedented scientific salon owner, the brand and its unprecedented scientific approach to haircare began to take the United States approach to haircare began to take the United States — and eventually the world — by storm.
PARTNERING FOR GROWTH PARTNERING FOR GROWTH With the backing of Shiseido, Zotos Professional With the backing of Shiseido, Zotos Professional and Joico have continued to innovate and expand and expand their superior technology to launch new brands launch new brands in the hair care and color categories. in the hair care and color categories. Recent entries like ZP AgeBeautiful and the Joico Joico Lumishine color line are achieving growth for Zotos and expanding the global audience within Zotos and expanding the global audience within the Shiseido Professional Division.
BUSINESS OVERVIEW BUSINESS OVERVIEW Professional beauty products are marketed to Professional beauty products are marketed to salons and stylists as well as consumers. Joico products are sold exclusively to distributors (like products are sold exclusively to distributors (like CosmoProf), specialty beauty stores (like Ulta) and directly to salons and spas. ) and directly to salons and spas.
BUSINESS OVERVIEW BUSINESS OVERVIEW Zotos Professional products are sold primarily to beauty supply stores (like Sally products are sold primarily to beauty supply stores (like Sally Beauty) that are open to both professionals and consumers. Beauty) that are open to both professionals and consumers.
OUR MAJOR BRANDS OUR MAJOR BRANDS • Launched in 1975, Joico is a complete line • Zotos Professional division is made up of of shampoos, conditioners, treatment, a group of brands that meet the needs styling, haircolor and perm products that of value-minded stylists and consumers help reconstruct hair to make it healthy • Key brands: • Key brands: • Zotos Professional AGEbeautiful haircolor • Joico KPak Reconstructing Treatments • Zotos Professional 180PRO haircare • Joico LumiShine Color • Naturelle Biotera haircare • Joico Vero K-Pak Color
2016 Joico Rebranding Video Rebranding Video
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