G 98 7 Artist Workshop Spring 2014 Why We Do What We Do What? - PowerPoint PPT Presentation

G 98 7 Artist Workshop Spring 2014

Why We Do What We Do What? Why?

The Reason Why • what we do is important (passion, expression, create, translate, communicate) • why we do what we do is just as important • passion for what we do will push us through • Are you doing it to “make it rain?”

You are a Brand • you’re a brand (treat yourself as such) • the quality of your product ( production ) • the relationship with your fans • the experience you give to your fans • the relationship with other artists (they are not the enemy) collaborate with them. • only you can do you! • consistency

Define your Target Market • do you have one? • define your market and respect that market • jump into that space – talk to them – talk about them • go to where they live, talk to them, work with them

Target Market cont. • reach them online • web site, a blog, Facebook, Instagram, (with hash tags) Podcasts, Twitter, Vine, Sound Cloud • quick videos talking about your music • you need to build a story about you , your music and your brand

Setting Goals • SET GOALS! using the S.M.A.R.T. system • S - specific with your goals • M - make sure you goals are Measurable • A - are your goals Attainable ? • R - are your goals Relevant • T - set a Time limit on your goal

Your Music (The Product) • does it fit the respective stations format? • is it edited for radio? (language, content, length, radio format in terms of arrangement) • quality of the production • how did you present it? • G Top Hour Audio Clip

Your Music (The Product) cont. • how many tracks are you submitting? • are you focused on your target? • where can you get it played? • radio, online? • is it available in online for download or in stores?

Use Mobile Recording Devices • use your smart phone to document daily events • make notes for lyrics, take pictures for inspiration • record a verse with a digital recorder app on your phone

Perform Live • organize small shows to perform live • create a follow fan base (not just online but in person) • team up with like minded artists and other team members to form a network • (you can’t do this on your own!)

How to Submit • www.g987fm.com click the music link • d rop of your track here at the station in care of… • Music Dept: Luca Capone (lcapone@g987fm.com) • Info needed: • Artist, Title, Length, Genre, MAPL, Radio Edit? • contact name, number and email • any publishing/rights info. you may want to share

How to Submit (cont.) • submit to community stations • out of market • out of country (research specific markets) • submit to labels (learn the procedure)

Web Sites • www.g987fm.com • www.socan.ca • Society of Composers, Authors and Music Publishers of Canada • www.cityonmyback.com • Music and Video showcase web portal • TOP 10 Recording Studios in Toronto • http://www.blogto.com/music/2013/11/the_top_10_ recording_studios_in_toronto/

Web Sites cont. • Music Canada • http://www.musiccanada.com/ • CMW (Canadian Music Week) • www.cmw.net • Canadian Independent Music Association • www.cimamusic.ca

Music Producers (small sample) • WundaGurl • Saukrates • Marcus Kane • Ron Allan • Derek Brin

Artist Workshop Recap Understand Why You Do What You Do Define Your Target Market Build Your Brand Set Goals Share Your Music (multiple tracks – multiple places) Stay Consistent - Work Hard

Stand for Something • To avoid being criticized in life • Say nothing • Stand for nothing • Do nothing • Say, Stand and Do something worthy every day. It’s worth it. • If opportunity doesn’t knock...build a door!

G 98.7FM Artist Workshop • Wayne Williams (Program Director, Workshop Presenter) • wwilliams@g987fm.com • Luca Capone (Music Coordinator) • lcapone@g987fm.com • David McTeague (Promotions Director) • dmcteague@g987fm.com • Jody Laraya (National Urban Promotions, Universal Music Canada) • jody.laraya@umusic.com