Future of Digital Advertising Amarnag Subramanya Ankur Gupta - PowerPoint PPT Presentation

Future of Digital Advertising Amarnag ¡Subramanya ¡ Ankur ¡Gupta ¡ Mangal ¡Vanmanthai ¡ Sreeni ¡Jaladanki ¡ Tal ¡Shaked ¡ Varinder ¡Singh ¡ Engineering Leadership Professional Program

Hypotheses Engineering Leadership Professional Program

Advertising Today Nuisance Engineering Leadership Professional Program

Advertising Tomorrow Address need Push & Pull Marketing Consumers will see ads targeted to their need Engineering Leadership Professional Program

Advertising Tomorrow Address need Push & Pull Marketing Consumers will see ads targeted to their need Engineering Leadership Professional Program

Hypotheses Technology Wearables IoT Virtual Reality Enables need based advertising Engineering Leadership Professional Program

Market Analysis Engineering Leadership Professional Program

Engineering Leadership Professional Program

Engineering Leadership Professional Program

Engineering Leadership Professional Program

Connected Devices Now and next 10 years is all about 2025 Virtual Reality mobile , video and influence of EXTREME ¡ Hyper-personalized 2020 In-App Advertising DIGITAL ¡ technological advances in devices , IN-STREAM VIDEO IOT and Virtual reality 2015 MOBILE APP ADVERTISING

Market Summary/Analysis Engineering Leadership Professional Program

Future Engineering Leadership Professional Program

Future offline + online data ( Bigdata processing) Engineering Leadership Professional Program

Future S1 Sensor/ S2 Signal S4 S3 S5 real-time data (phone, watch etc..) offline + online data ( Bigdata processing) Engineering Leadership Professional Program

Future User walks into a shopping mall , depending on time , day , weather and mood of the person - Personalized Ad shows up in his mobile for a restaurant, apparel store or movie running in theater. S1 Sensor/ S2 Signal S4 S3 S5 real-time data (phone, watch etc..) 1 offline + online data Futuristic advertising ( Bigdata processing) 2 system Engineering Leadership Professional Program

Future User walks into a shopping mall , depending on time , day , weather and mood of the person - Personalized Ad shows up in his mobile for a restaurant, apparel store or movie running in theater. S1 Sensor/ S2 Signal S4 S3 S5 real-time data (phone, watch etc..) 1 offline + online data Futuristic advertising ( Bigdata processing) 2 3 system Personalized Ad Engineering Leadership Professional Program

Market Scope Engineering Leadership Professional Program

Market Scope Local Targeting Dunkin’ Donuts experienced click-through rates that were 6x industry rates xAd.com ¡ Engineering Leadership Professional Program

Market Scope Conversion Engineering Leadership Professional Program

Future IoT enabled Home Futuristic advertising system Merchant/Advertiser Engineering Leadership Professional Program

Future Ikea app More catalogues Automatic recommendations Better manipulation of objects Restructuring spaces Engineering Leadership Professional Program

Market Summary/Analysis Developer Investment in Virtuality Reality Engineering Leadership Professional Program

Challenges Engineering Leadership Professional Program

Engineering Leadership Professional Program

Engineering Leadership Professional Program

Summary • Global Digital Advertising market to grow into 300+ billion dollars by 2020 • Digital transformation in progress via technological advancement • Indistinguishable Ads from Content • Big Data Innovations helping to deliver real time Need based Ads Engineering Leadership Professional Program

Thank You! Engineering Leadership Professional Program