FRONT All your company’s external communications in one collaborative inbox.
THE PROBLEM Email is the most important business communication channel 215 billion 54% 7% emails sent per are business year-on-year day emails growth But email is a tool designed for personal use error- not bad prone collaborative productivity
THE SOLUTION Rebuilding email, for business this time collaborati integrat unifje ve ed d Company > T eam > All email Analytics User Share, assign, providers All 3rd party mention As channels integrations transparent as can All teams Open API be A multichannel email client, where every conversation fjnds its way to the right people, and is accounted for in the right system.
COMPETITIVE LANDSCAPE business ready FRO NT bad messaging good messaging experience experience consumer
WE HAVE A HEAD START Shared inboxes managed in Front 900 808 675 624 521 450 225 202 125 121 111 106 94 89 87 83 79 78 77 0 sales@ careers@ press@ partners@ others operations events marketing accounts feedback bugs@, booking@, hello@, , @ help@, dev@ support@ contact@ billing@ nance@ @ @ @ @ orders@ fj Shared inboxes were the perfect wedge: small commitment, big pain, willingness to pay, lower expectations for MVP .
SELECT CUSTOMERS Front works for teams of all sizes, across many difgerent industries.
CUSTOMERS ARE VERY SATISFIED “ Front has a great user experience! It is extremely e ffi cient, reliable, and easy to navigate. Bellhops, 100 seats Baroo, 20 seats “ W ouldn’t go back to Gmail if you paid me. “ A wonderfully useful tool that has saved us time and energy . If an opportunity arises to recommend Front to other teams, even outside of MailChimp, it's always top of mind. MailChimp, 4 difgerent teams “ I’m in love with Front!
CONSISTENT ORGANIC GROWTH $120,000 1000 $90,000 750 COMPANIES $60,000 500 M RR $30,000 250 $0 0 6/1/2014 9/1/2014 12/1/2014 3/1/2015 6/1/2015 9/1/2015 12/1/2015 3/1/2016 MRR grew 5.4 times in the past 12 months.
LOW CHURN 5% 0% U S E R CHURN -5% MRR CHURN -10% NET MRR CHURN -15% -20% 6/30/2014 9/30/2014 12/31/2014 3/31/2015 6/30/2015 9/30/2015 12/31/2015 3/31/2016 ~3% monthly user churn, negative net MRR churn.
OUR FOCUS TO DATE
THE PRODUCT COMES FIRST We’re our fjrst users 60% of payroll = Engineering Support agents Fast iteration: frontapp.com/roadmap = 0 No complex product lines: we only sell licences to use our only product
ACQUISITION CHANNELS 3 acquisition channels organic sale marketi growth s ng 70% of 2015 leads 40 qualifjed demos / month / ✓ Content playbook Customer word-of- SDR 28% post-demo ✓ Co-marketing mouth Leader on conversion playbook “shared inbox” $36k ARR added / month / ✓ Paid acq. unit AE economics We’ve identifjed repeatable strategies to acquire new customers. We will iterate on those and double down on the winners.
WE LAND AND EXPAND Percentage of MRR retained relative to starting month Big customer shut down Stripe error 150% annual expansion: the “land & expand” strategy works.
WE’VE BEEN CAPITAL EFFICIENT $1.3m Spent in 18 months to reach $1.4m in ARR $1.8m Left from last seed round $90k Monthly burn 5 months T o be profjtable
RAISING $10M SERIES A TO ACCELERATE GROWTH
THE RIGHT MIX OF PASSION AND EXPERIENCE Mathilde Laurent Collin Perrin CEO, co-founder CTO, co-founder Unfair access to pool of excellent French Cailen engineers D’Sa n a Head of Sales d 1st sales @ Greg Walder Head of Customer Success Former head of upsells @
THE PRODUCT ROADMAP IS CLEAR Q1 Q2 Q3 Toda Q2 Q3 Q4 y New iPad Native Mac Androi Platfor New App d ms iOS Mailchimp Kissmetri NetSuit HubSp Dropbox New Magento cs e BOT ot Google Integratio ConstantCont Mixpanel Market S Base Drive Box act Segment o Etc. ns Zoho WeChat New Messeng Exchan Other email Channe er ge providers Whatsap ls p Custo Ligh Advanc Entrepri SS Team SLA m t ed se O s s Right User Reportin Ready s s g
PROJECTIONS Revenu Expenses es Payroll (eng.) Payroll (non-eng.) Selling & Marketing MR Other R $1000k $750k 201 201 6 7 $10 AR $3 $500k m R m 53 Headcou 39 $250k nt $0k 5/1/2016 8/1/2016 11/1/2016 2/1/2017 5/1/2017 8/1/2017 11/1/2017
FUNDING Series Seed Series A Sept. 2014 now $3.1M $10M Led by Softtech VC Committed: Angel investments Stewart from: Paul Buchheit Butterfjeld Elad Gil Eoghan McCabe & 32 more
THE OPPORTUNITY Slack proved that businesses are ready to buy good communication tools. They’re going after the internal communications market. We’re going after the bigger opportunity. Front will own the external communications space.
THANKS
Recommend
More recommend
