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From self-employment to small businesses ACTED and CEFENET in Sri Lanka Livelihoods Asia Summit 7 December 2016 New Delhi Introduction Project title Community-driven development and pro-poor economic growth for conflict-affected population


  1. From self-employment to small businesses ACTED and CEFENET in Sri Lanka Livelihoods Asia Summit 7 December 2016 New Delhi

  2. Introduction Project title Community-driven development and pro-poor economic growth for conflict-affected population in Northern and Eastern Sri Lanka Partners Period • ACTED From 2012 to 2014 • Competency-based Economies through Formation of Enterprise Donor (CEFE-NET) • Centre for Poverty Analysis (CEPA) European Union 2

  3. Self-employment and beyond Objective Supporting self-employed individuals in rural Sri Lanka to become micro, small and medium enterprises (MSMEs). Achievements  Increase of income through improvement of products and marketing  Creation of employment opportunities for youth in rural parts of Sri Lanka reduction of poverty. 3

  4. Background MSMEs in Sri Lanka • 90 % all businesses in Sri Lanka are MSMEs • Essential source of employment opportunities: contribute about 35% of employment • Create opportunities to use local resources • Galvanise the development of the rural economy • Contribute to social integration in the country 4

  5. Methodology/Action plan 1. Market study to understand the competent value chains for upgrading in target areas 2. Identification and selection of the self-employed individuals to become MSMEs. 3. Diagnostic study to understand the gaps for further improvement of self-employed entrepreneurs 4. Business planning workshops to develop individual business plans for upgrading to MSMEs 5. Counseling in business plan implementation 5

  6. Methodology/Action plan (cont.) 6. Capacity-building : development of entrepreneurial, technical and business management capacities 7. Provision of assets + technology transfers for better and improved production 8. Marketing support : linking rural entrepreneurs with major city markets; buyer-seller meetings; trade fairs at local and national level; linkage with national level exporters for MSMEs with products suitable for exportation. 6

  7. Step 1: Market study Comprehensive market study to understand the competent value chains in target areas. 7

  8. Step 2: Identification of self- employed individuals A. Development of criteria for identification and selection of suitable self-employed individuals to be supported. Examples of criteria:  already self-employed,  potential for value additions,  market demand,  beneficiary’s contribution towards investment,  utilization of local raw material 8

  9. Step 2 (cont.) B. Call for expression of interest from interested self- employed individuals in the target sectors C. Selection of beneficiaries : competitive process, with Local Chamber of Commerce, CEFENET Sri Lanka and ACTED as jury 9

  10. Step 3: Diagnostic study Purpose Understanding the needs and potential for further improvement of selected beneficiaries. Examples  Gaps in marketing, production, management, human resources and finance  Issues in investment for expansion of operations, business registration, environment pollution , labour laws and regulations  Potential for further development of the operation  Requirements in technical training and management training  Requirements in infrastructure facilities such as tools, machinery and equipment  Business counseling needs for MSMEs to grow 10

  11. Steps 4/5: Business planning/Business plan implementation  Workshop to develop a business plan.  The business plan serves to: • Identify potential areas of investment • Identify and select assets  Content of a business plan: • Marketing plan • Production or technical plan • Organization and Management plan • Financial plan 11

  12. Step 6: Capacity building  Training and counseling on:  Participation in buyer-seller forums + • entrepreneurship, trade fairs. • marketing, • finance,  Development of • management, linkages with BDS, • product development, financial institutions, buyers and suppliers. • brand development, • packaging and labeling, • quality assurance, • cleaner production, • equal employment opportunities, • risk assessment and management. 12

  13. Step 7: Conditional provision of assets and technology transfer Based on the needs identified, beneficiaries were provided with: required assets for improved and cleaner production; • necessary technology transfers. • But under the following conditions: Creation of at least one employment opportunity for • each 300,000 LKR worth of assistance provided; Ensure the capability of MSMEs to manage the assets; • Beneficiary’s contribution of 15% for investment in new • assets. 13

  14. Step 8: Marketing support for MSMEs Marketing interventions to support the MSMEs in marketing their products and services. Examples: • Linking rural entrepreneurs with major city markets. • Organizing buyer-seller meetings, and encouraging participation in local and national level trade fairs. • Linking MSMEs selling products suitable for export with national level exporters. 14

  15. Similar interventions in Sri Lanka Among others, UNDP, GIZ, UNIDO and OXFAM implemented projects to encourage self-employed individuals to become MSMEs. • Creating an enabling environment for self-employed individuals to become MSMEs – Development of a MSME policy for government approval. • Development of the BDS capacity in the regions in order to ensure the sustainability of BDS delivery. • Training of Trainers and business counselors in MSME development for government, private and some NGOs working in the field of MSME development. • Introducing entrepreneurship to vocational and technical Training institutes • Revolving fund for micro and small enterprises’ financial needs 15

  16. Development of female-owned MSMEs In 2010-2014, the Government of Sri Lanka implemented a special MSME development programme for women entrepreneurs in the country.  Special loan scheme for women entrepreneurs up to 250,000 LKR without interest, to be paid back within 5 years;  Women-only financials schemes available through state banks at reduced rate of interest of 4% per annum, for loans up to 0.5 million. 16

  17. SME policy To create an enabling environment, a SME policy was drafted by GIZ/NEDA/Business Chambers, with support from CEFENET; and presented to the government for approval. The policy addresses:  individual entrepreneurial capacity;  access to technology;  access to finance;  access to BDS at regional level;  business counseling services. 17

  18. Thank you!

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