FROM PRODUCT TO SERVICE PROVIDER WITH A WINNING IoT EXPERIENCE Henrik Mathiassen, co-founder at design-people Morten Ammentorp Nielsen, CEO at Hounö
founded in 2005 A passionate bunch of design researchers, O customer experience experts, UX- industrial- T digital- and brand designers O F T Y N 30+ international design awards collaborative culture A people-centered product & digital experience agency
INDUSTRIAL DESIGN DIGITAL DESIGN We crafu people-centered product & experience design that makes your business and products relevant for today It is Tuesday afternoon and Ni- cole has just left work. While rushing to her car she thinks of and tomorrow what to serve for dinner tonight. The app suggests different kids- With a million things on her friendly meals for her, which are Family Helper app. simple and quick to cook. She picks spaghetti Bolognese and The app asks her if she would like the app creates a grocery list for to double the batch, as the meal her. is well suited for freezing/ more days. Nice, then I have tomorrow In the supermarket Nicole checks covered as well, she thinks. her grocery list on her phone regu The grocery list is updated and larly – all ingredients are grouped Nicole heads to pick up Charlie so it is easy for her to pick up the and Amy. goods while keeping track of the children. At home Nicole puts the grocer- ies in place while helping Amy to a glass of water. Nicole feels drained of energy, but Charlie The Family Helper already knows promptly wants to know where that she has purchased grocer- unicorns live. And now she has to UX/SERVICE DESIGN ies for the spaghetti Bolognese GRAPHIC BRANDING recipe; and suggest to start cook Nicole quickly chops the onions, ing that meal. Nicole is guided garlic and carrots in the big by simple steps, which help her
INDUSTRIAL DESIGN DIGITAL DESIGN We crafu people-centered product & experience design INTERNET that makes your business and OF THINGS products relevant for today It is Tuesday afternoon and Ni- cole has just left work. While rushing to her car she thinks of and tomorrow what to serve for dinner tonight. The app suggests different kids- With a million things on her friendly meals for her, which are Family Helper app. simple and quick to cook. She picks spaghetti Bolognese and The app asks her if she would like the app creates a grocery list for to double the batch, as the meal her. is well suited for freezing/ more days. Nice, then I have tomorrow In the supermarket Nicole checks covered as well, she thinks. her grocery list on her phone regu The grocery list is updated and larly – all ingredients are grouped Nicole heads to pick up Charlie so it is easy for her to pick up the and Amy. goods while keeping track of the children. communication At home Nicole puts the grocer- ies in place while helping Amy to a glass of water. Nicole feels drained of energy, but Charlie The Family Helper already knows promptly wants to know where that she has purchased grocer- unicorns live. And now she has to UX/SERVICE DESIGN ies for the spaghetti Bolognese GRAPHIC BRANDING recipe; and suggest to start cook Nicole quickly chops the onions, ing that meal. Nicole is guided garlic and carrots in the big by simple steps, which help her
INDUSTRIAL DESIGN DIGITAL DESIGN We crafu people-centered product & experience design INTERNET that makes your business and OF THINGS products relevant for today It is Tuesday afternoon and Ni- cole has just left work. While rushing to her car she thinks of and tomorrow what to serve for dinner tonight. The app suggests different kids- With a million things on her friendly meals for her, which are Family Helper app. simple and quick to cook. She picks spaghetti Bolognese and The app asks her if she would like the app creates a grocery list for to double the batch, as the meal her. is well suited for freezing/ more days. Nice, then I have tomorrow In the supermarket Nicole checks covered as well, she thinks. her grocery list on her phone regu The grocery list is updated and larly – all ingredients are grouped Nicole heads to pick up Charlie so it is easy for her to pick up the and Amy. goods while keeping track of the children. communication At home Nicole puts the grocer- ies in place while helping Amy to a glass of water. Nicole feels drained of energy, but Charlie The Family Helper already knows promptly wants to know where that she has purchased grocer- unicorns live. And now she has to UX/SERVICE DESIGN ies for the spaghetti Bolognese GRAPHIC BRANDING recipe; and suggest to start cook Nicole quickly chops the onions, ing that meal. Nicole is guided garlic and carrots in the big by simple steps, which help her
design-people Deep insights into needs and behaviour is the foundation for everything we do.
Meaningful THE 3 KEY Benefjt ELEMENTS OF A WINNING CONNECTED EXPERIENCE Ease of use Appealing
HOUNÖ – a proud manufacturer of combi ovens We are known for creating innovative oven solutions. We strive to constantly meet customer needs and drive future growth. Let’s bring people to the table...
An award-winning solution Let’s Cook Cloud Solution on YouTube USA, UK, Germany, Australia, Italy, Germany, February June September September October, November 2017 2017 2017 2017 2017 2018 Let’s bring people to the table...
HOUNÖ – known for providing the world’s best cooking and baking experience Let’s bring people to the table...
Capabilities In order to implement the strategy, HOUNÖ must have certain unique characteristics, abilities and competencies as an organi- THE GREAT CUSTOMER ONLINE zation. We call them capabilities and they EXPERIENCE UNIVERSE must be present across all layers of the company - from the individual employee’s skills, knowledge and behavior to the organization’s structure, processes and systems. As an experience provider, HOUNÖ must THE HOUNÖ PRODUCT have the following capabilities: The great TEAM ARCHITECTURE customer experience, the HOUNÖ Team and Online universe. As an innovator, HOUNÖ must have the following capabilities: Innovation Network, Digitalization and Internet of Things as well as Product Architecture. INNOVATION DIGITALIZATION NETWORK & IoT Let’s bring people to the table...
Innovation Network Let’s bring people to the table...
We embrace the principles of collaborative innovation Closed Innovation Principles Open Innovation Principles • The smart people in the fjeld work for us. • Not all the smart people work for us, so owe must fjnd and tap into the knowledge and expertise of bright • To profjt from R&D, we must discover it, develop it, individuals outside our company. and ship it ourselves. • External R&D can create signifjcant value; internal • If we discover it ourselves, we will get it to the market If you cannot be the R&D is needed to claim some portion of that value. fjrst. world champion, find the • We don’t have to originate the research to profjt • The company that gets an innovation to the market person who is and start from it. fjrst will win. collaborating! • Building a better business model is better than No one is looking for • If we create the most and the best ideas in the getting to the market fjrst. mediocre solutions. industry, we will win. • If we make the best use of internal and external ideas, • We should control our intellectual property (IP), we will win. so that our competitors don’t profjt from our ideas. • We should profjt from others’ use of our IP, and we should buy others’ IP, whenever it advances our business model. Let’s bring people to the table... Let’s bring people to the table...
How we organize ourselves Outside How we Inside in do it out • Place a team • Put a fast running team in • Our CTO or CIO in Berlin or place with seconded will transform Silicon Valley resources from core us • Run experiments with customers • Build digital capabilities in core, being able to scale Let’s bring people to the table... Let’s bring people to the table...
DIS Prevas FriJado Dieta Blodgett Leventi R&D powerhouse Android UK retail Finland US Benelux +250 cross-disipline Open source Supermarkets Institutions Chains Bake engineers IoT Supermarkets Supermarkets SW Schools Service HW Institutions Marketing Product Product development development Technical University of Denmark design-people Innovation World-class for Product Family Master Planning World-known for their research part Circle (PFMP) Partner: Let’s Cook, Middleby Connect, Customer Product architectures linked to market, Journey, Industrial and UX/UI design capabilities R&D, and supply chain Innovation Sveba Dahlen HOUNÖ MADE Digital Küppersbusch International International Digital member Germany bake Horeca and contributor MEA Supermarkets Institutions Institutions Project sales Product (one-stop-shop) Members development Deep connections HKI Marketing Product development Partners Let’s bring people to the table... Let’s bring people to the table...
THE CHALLENGE To create a holistic cloud solution that could provide real value to multiple users of difgerent professions, work flows and -needs and thus make Hounö stay ahead of competition.
FROM STAKEHOLDER WORKSHOP TO QUICK PROTOTYPE FEEDBACK
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