From Collaboration to Collective Impact Presented by: Dan Janes, Madden Media Rick Yngve, University of Arizona
8 Categories 6 Cross-Clusters 48 Total Measures
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Rick Yngve Director, McGuire Center for Entrepreneurship, and Co-Director, Eller Social Innovation, University of Arizona Co-Director, TENWEST Festival Dan Janes CEO, Madden Media Board Member, Early-Stage Companies, Family Foundation, Trade Associations
Defining the type of Problem SIMPLE COMPLICATED COMPLEX The “recipe” is essential to lead to The ”protocols and formulas” There are no recipes or protocols and replication along with high levels of expertise many outside and unique factors, lead to an no guarantee of success. expectation of success Example: Raising a Child Example: Making a Sonoran Dog Example: Rocket to the Moon
We have to think beyond “Single Issues” 16
We have to think beyond “Heads in Beds”
Beyond includes thinking about “Food Security”
We have to think beyond “Homelessness”
We have to think in terms of “Entire Communities”
COLLECTIVE IMPACT INITIATIVES How do Communities The commitment of a group of cross-sector actors to a common agenda through alignment and Work Together? differentiation of efforts FUNDING COLLABORATIVES Groups of funders interested in supporting the same issue who pool their resources PUBLIC-PRIVATE PARTNERSHIPS Partnerships formed between government and private sector organizations to deliver specific services or benefits MULTI — STAKEHOLDER INITIATIVES Voluntary activities by stakeholders from different sectors around a common theme SOCIAL SECTOR NETWORKS Groups of individuals or organizations fluidly connected through purposeful relationships
Collaboration Spectrum COMPETE COOPERATE COLLABORATE Competition for clients, Shared mission, goals; shared Informal interaction on resources, partners, public discrete projects or activities decision-makers and attention resources 05 01 03 02 04 06 COMMUNICATE COORDINATE INTEGRATE Information sharing between Systematically adjust and Fully integrated programs, organizations align work with each other for planning, funding greater outcomes TURF TRUST
A little Audience Participation
Collective Impact The commitment of a group of cross-sector actors to a common agenda through alignment and differentiation of efforts. 25
Case Study: Memphis Fast Forward APPROACH PROBLEM RESULTS Signficant challenges in: 50% increased Pre-K enrollment Workforce Quality 17K New Jobs, $4.2B Investment Economic Competitiveness Reduced Crime by 23% Crime $75M reduction in city budget Education
Key Conditions COMMON AGENDA Shared vision for change including common For Shared Success understanding of the problem and solution SHARED MEASUREMENT Collecting data and measuring results consistently across all participants MUTUALLY REINFORCING ACTIVITIES Participant activities must be differentiated while still being coordinated through a plan of action CONTINUOUS COMMUNICATION Consistent and open communication is needed across the players to build trust, assure mutual objectives BACKBONE SUPPORT An independent organization with staff and specific skills to serve as the backbone for the entire initiative and coordinate participating organizations and agencies
Connect People to Places
Champion, Funding, and Urgency Key to Launch INFLUENTIAL FINANCIAL URGENCY FOR 01 02 03 CHAMPION RESOURCES CHANGE Respected and engaged across sectors Committed Funding Partners Critical problem for the community Brings solutions from participants Sustained funding for 2-3 years Frustration with current approach Funds infrastructure and planning Multiple actors, funders, and policy makers seeking change
Case Study: TENWEST Festival
Festival Keys to Success Alignment Partnerships Confetti Model Collaboration Integrated partners “Umbrella” Event Innovation Affiliated partners Distributed Control and Area Impact Multiple Sub-Brands Public & Private Events (Economic, Social & Cultural)
Qualified Audience for Partners — Collective Co-op Approach to help the Collaboration for Impact Traveler on Her Journey AWARENESS INSPIRATION CONSIDERATION DESTINATION ADVOCACY Search Engine Marketing Amplified Storytelling Search Engine Marketing OnLocation Listings Review SoFi Video and Recommendations Prospecting Display Ads Presentation Layers Remarketing Display Ads Social Media Management Facebook and Instagram Native and Social Media Click Printed Collateral User Generated Content Prospecting Ads to Story Ads Collection Video Distribution Joint Media Buys
From Collaboration to Collective Impact
Begin the Process Phase 1: Phase 2: Phase 3: Phase 4: Phase 5: Assess Readiness Initiate Action Organize for Impact Begin Implementation Sustain Impact How to execute Is Collective How do we How to sustain Who needs to be on the goals and Impact the Right break up the momentum for at the table? strategies? Approach? work? the long haul? ~3 months ~4-6 months ~4-6 months ~6 months Ongoing
Successful Backbones Manage Six Functions 02 01 Guide Vision and Support Aligned Strategy Activities Establish Shared 03 04 Measurement Build Public Will Practices 05 06 Mobilize Funding Advance Policy 37
Success Requires Several Mindset Shifts Technical Solutions to Adaptive Solutions to Problems Problems Focus on Evidence and Focus on Evidence Relationships Silver Bullet Silver Buckshot Credit as Shared Currency Credit Hoarded 38
Toughest Challenges Not Solved by Traditional Solutions 02 01 Funding flows to Individual Funding organizations often compete and work independently Organizations 03 Evaluation attempts to isolate 04 Large scale change is assumed to an origanizations individual depend on scaling organizations impact 05 Corporate, government, and nonprofit sectors are often disconnected 39
Building Solutions SIMPLE COMPLICATED COMPLEX 4 0
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We have to think beyond “Health Insurance”
What would you do for your community with “one million dollars” 44
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