FRIED CHICKEN by David Licauco In Partnership with Resurgent - PowerPoint PPT Presentation

FRIED CHICKEN by David Licauco In Partnership with Resurgent Corporation

EXECUTIVE SUMMARY David Licauco is a renowned model and actor partnering with Resurgent Corporation to give you fried chicken! Indulge your cravings for some tasty fried chicken by David Licauco. This food concept offers crispy and fried chicken wings, leg and thigh cooked in herbs and spices, and served with a wide selection of dips and sauces. Want honey garlic? How about jalapeno sauce? The choice is yours at Fried Chicken by David Licauco.

VALUE PROPOSITION • Specializes in Fried Chicken • Perfect for snack or rice meals • Franchise can be located virtually anywhere • Popular product for all market segments • Affordable business ownership • Strong business, PR & marketing support

DESIGN INSPIRATION

CART DESIGN FOR PHP 49,999 FRANCHISE PACKAGE (1200mm x 600 mm) COLLAPSABLE KIOSK FOR PHP 24,999 FRANCHISE PACKAGE DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature

LICENSE PACKAGE • Brand Value • Marketing and PR • Brand License Kit • Franchise Kit

FRANCHISE PACKAGE ✓ Use of Trade Name and Logo ₱ 24,999 ✓ Cart (2 sqm.) ✓ PR & Marketing Support ✓ Instruction Manual ✓ Notarized Franchise Agreement ✓ After Sales Support

FRANCHISE PACKAGE ✓ Franchise Fee ✓ Use of Trade Name & Logo ✓ Equipment ✓ Initial Inventory ₱ 49,999 ✓ Collapsible Kiosk (2 sqm) ✓ Celebrity Factor ✓ PR & Marketing Kit ✓ Business & Training Kit ▪ Franchise Training ▪ Product Training ▪ Inventory Management ✓ Notarized Franchise Agreement ✓ After Sales Support

MARKETING PLAN Fried ed Chick cken en will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, David’s Fr Fried ed Chick cken en will send out informational newsletters to the target market and interested parties.

PUBLIC RELATIONS PLAN To gain better reach and engagement, Fried ed Chick cken en by David Licauco will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.

PRODUCTS

VARIETY OF FLAVORED CHICKEN WINGS TERIYAKI SRIRACHA HONEY GARLIC JALAPENO

PHP 24,999 CART ROI Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

PHP 49,999 CART ROI Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

LICENSING REQUIREMENTS

LICENSING PROCESS FLOW 2 1 3 INFORMAL INTERVIEW WITH SETTLEMENT OF REVOLUTION SUBMISSION OF LICENSING MANAGEMENT AND REQUIREMENTS EVALUATION OF PACKAGE REQUIREMENTS 4 5 DRAFTING AND SALES AND OPERATION SIGNING OF LICENSING ORIENTATION AND AGREEMENT* AFTER-SALES SUPPORT *Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement

THANK YOU! F O L L O W U S O N S O C I A L M E D I A @resurgentcorporation C O N T A C T U S inquiries@resurgentcorporation.com