FPC20 Sponsorship Opportunities September 9‐11, 2020 Virtual Venue 1 1
Agenda • Virtual Conference Overview • Benefit Options • Sponsor & Exhibitor Packages • Get Creative! • Resources • Questions & Answers 2
Virtual Conference Overview 3
Virtual Conference Overview Illustrative Day 1 Schedule (Not Actual) • Overview Session Track 1 Session Track 2 Network/Social Track Yoga • 2.5 days (Sept. 9‐11) • 20+ sessions Opening Plenary ‐ Damon Rich Q&A with Damon Rich • Opening & closing plenary speakers Empowering & Planning for The Path to Affordable Miami Housing • (Im)Mobile tours Equitable Public Engagement Using Big Data Women & Planning Lunch • 30+ total CMs • Numerous networking and social The Rules are Different Meet & Greet: Pres & Pres Elect Let's Talk Privilege Everywhere activities Musical Interlude What is a Smart City? • Access to recorded sessions for a year Virtual Meetings (Law) Equity, Diversity& Inclusion Forum Happy Hour 4
NPC@Home • Strong Attendance • Total attendance: 5,230 live attendees (sold out!) • APA Florida attendance: 268 (similar to New Orleans attendance in 2018) • New Audience • 80% of NPC@Home attendees were not registered to attend the in‐person conference • Virtual conferences attract a whole different audience 5
APA Florida Member Survey: Attendance Confidence 67 Certainty of Attending In‐Person Conference (as of January 1st) 47 Certainty of Attending In‐Person Conference (as of mid‐May) 70 Certainty of Attending Virtual Conference (as of mid‐May) 0 10 20 30 40 50 60 70 80 90 100 6
Benefit Options 7
Sponsor versus Exhibitor • Sponsor : An organization that pays some or all of the costs involved in staging an event in return for advertising • Exhibitor : An organization that pays for the ability to display materials in the exhibit hall • Either or Both : For FPC20, an organization can be a sponsor, exhibitor or both 8
Benefits • Typical • Acknowledgement during conference • Conference registrations • APA Florida membership • APA Florida website/Consultant Directory • Florida Planning magazine • New • Logo display opportunities • Exhibit Hall versus Showcase • Marketer access • Lead retrieval • Attendee contact list 9
APA Florida Website/Consultant Directory 10
Florida Planning magazine Sample business card ad Sample ½‐page ad 11
Conference Platform – Lobby Page Msg from Nancy : Hey Laura, Loving this virtual conference! Sent : Nancy, so glad you could make it! Msg from Sucheta : We have Announcement: some talented Join us for our morning stretch at 7:30 tomorrow. members…that musical interlude was amazing! 12
Lobby Page – Menu Msg from Nancy : Hey Laura, Loving this virtual conference! Sent : Nancy, so glad you could make it! Msg from Sucheta : We have Announcement: some talented Join us for our morning stretch at 7:30 tomorrow. members…that musical interlude was amazing! 13
Lobby Page – Social Media Feed Msg from Nancy : Hey Laura, Loving this virtual conference! Sent : Nancy, so glad you could make it! Msg from Sucheta : We have Announcement: some talented Join us for our morning stretch at 7:30 tomorrow. members…that musical interlude was amazing! 14
Lobby Page – Announcements Msg from Nancy : Hey Laura, Loving this virtual conference! Sent : Nancy, so glad you could make it! Msg from Sucheta : We have Announcement: some talented Join us for our morning stretch at 7:30 tomorrow. members…that musical interlude was amazing! 15
Lobby Page – Networking Msg from Nancy : Loving this virtual conference! Message from Phil : Damon Rich was spot on! Msg from Sucheta : We have some talented Announcement: members…that Join us for our morning stretch at 7:30 tomorrow. musical interlude was amazing! Msg from Monis : Looking forward to tonight’s planner bingo! 16
Conference Platform – Logo Opportunities Msg from Nancy : Hey Laura, Loving this virtual conference! Sent : Nancy, so glad you could make it! Msg from Sucheta : We have Announcement: some talented Join us for our morning stretch at 7:30 tomorrow. members…that musical interlude was amazing! 17
Lobby Page – Logo Opportunities Banner Logo Carousel Logo Lobby Logo Only appears in the Lobby Msg from Nancy : Static logo or animated gif Hey Laura, Loving this virtual conference! Sent : Nancy, so glad you could make it! Msg from Sucheta : We have Announcement: some talented Join us for our morning stretch at 7:30 tomorrow. members…that musical interlude was amazing! 18
Conference Platform – Exhibit Hall Request Information AARP Florida Making Florida even more age friendly for residents St. Petersburg, FL Emerald Coast Regional Council Tagline AARP Florida City, FL Making Florida even more age friendly for residents of all ages and abilities. Wade Trim Tagline City, FL Patti Shea AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you. 19
Exhibit Hall – Sponsor List Request Information AARP Florida Making Florida even more age friendly for residents St. Petersburg, FL Emerald Coast Regional Council Tagline AARP Florida City, FL Making Florida even more age friendly for residents of all ages and abilities. Wade Trim Tagline City, FL Patti Shea AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you. 20
Exhibit Hall – Lead Retrieval Request Information AARP Florida Making Florida even more age friendly for residents St. Petersburg, FL Emerald Coast Regional Council Tagline AARP Florida City, FL Making Florida even more age friendly for residents of all ages and abilities. Wade Trim Tagline City, FL Patti Shea AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you. 21
Exhibit Hall – Lead Retrieval Attendee Experience Exhibitor Experience Request Information Automatically send your contact information along with any optional notes. A member of their team will reach out as soon as possible. I’d love to learn more about TOD… Send Request 22
Exhibit Hall – Sponsor Banner Request Information AARP Florida Making Florida even more age friendly for residents St. Petersburg, FL Emerald Coast Regional Council Tagline AARP Florida City, FL Making Florida even more age friendly for residents of all ages and abilities. Wade Trim Tagline City, FL Patti Shea AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you. 23
Exhibit Hall – Contact Info Request Information AARP Florida Making Florida even more age friendly for residents St. Petersburg, FL Emerald Coast Regional Council Tagline AARP Florida City, FL Making Florida even more age friendly for residents of all ages and abilities. Wade Trim Tagline City, FL Patti Shea AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you. 24
Exhibit Hall – Uploads & Downloads Request Information AARP Florida Making Florida even more age friendly for residents St. Petersburg, FL Emerald Coast Regional Council Tagline AARP Florida City, FL Making Florida even more age friendly for residents of all ages and abilities. P P Wade Trim P P Tagline City, FL Patti Shea AARP Florida has over 2 million members and 3,000 + volunteers. We offer news and information, research and events that matter to you. 25
Conference Platform – Showcase VHB Transportation planners Tampa, FL AARP Florida Making Florida even more age friendly for residents of all ages and abilities. Patti Shea AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you. 26
Sponsor and Exhibitor – Marketer Logins • Behind‐the‐scenes management of Exhibitor virtual space • No access to conference sessions 27
Sponsor & Exhibitor Packages 28
Keep in Mind… • Sound familiar? We tried to recreate the sponsor and exhibitor experiences • But Not Exactly the Same? The naming structure is different as we have more and different offerings • We listened ! We added a Supporter category at a lower price point • Presentation : We present the levels in order of cost, but they are not necessarily building blocks 29
Conference Supporter • $250 • Basic level of support • Recognized on APA Florida website (not on conference platform) • Acknowledgement during the conference • Acknowledgment in Florida Planning magazine • Attendee list (name & organization) 30
Basic Sponsor • $500 • All Conference Supporter benefits • Carousel Logo • Business card ad in 1 issue of Florida Planning magazine • Attendee list (name & organization) 31
Basic Exhibitor • $1,000 • All Conference Supporter benefits • Carousel logo • Exhibit Hall space • Firm & individual contact info, website links, upload videos & documents, private and public chats • Two Marketing logins • Lead Retrieval • Attendee list (name, organization & email address) 32
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