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Founders, Ventures, and Wardley Maps Prasanna Krishnamoorthy - PowerPoint PPT Presentation

Founders, Ventures, and Wardley Maps Prasanna Krishnamoorthy Co-founder Upekkha @prasanna_says About Me: @prasanna_says PRASANNA K CEO/Partner BS Detector Founder Coach 15yrs Industry experience 180+ B2B Startups 3yrs Product/Growth @


  1. Founders, Ventures, and Wardley Maps Prasanna Krishnamoorthy Co-founder Upekkha @prasanna_says

  2. About Me: @prasanna_says PRASANNA K CEO/Partner BS Detector Founder Coach 15yrs Industry experience 180+ B2B Startups 3yrs Product/Growth @ Microsoft Accelerator (largest in India) Prev Prod @ Amazon 2X B2B entrepreneur 2 @prasanna_says

  3. Upekkha Mission Get 1000 Saas founders to financial success by helping them build Value SaaS business 3

  4. Mapping Founders & Ventures @prasanna_says

  5. Mapping Founders & Ventures @prasanna_says

  6. What is evolving? @prasanna_says

  7. What Institutional Venture Capital provides today @prasanna_says

  8. Unbundling & rebundling @prasanna_says

  9. Upekkha focus @prasanna_says

  10. Upekkha focus - zooming in @prasanna_says

  11. Where we are 32 startups in Upekkha - they’ve made their maps and gained focus & moved closer to customer needs and away from commodity/low-value components Mindset & focus shift has been recognized by customers & partners outside “ You’re doing something different ” We expect 6/10 early stage startups to cross $1Mn ARR working with us 1st cohort 3 out of 4 startups crossed $1Mn ARR (8X-15X growth in 2yrs) @prasanna_says

  12. What we’re missing in the map? Origins - founders have different starting points, and that’s not well captured Mindset & Biases - decision making by different founders is not necessarily the same in the same circumstances Pivots - When founders change significant parts of product, model, market/map Optionality - how do founders keep control to make decisions in the future based on future data, as opposed to getting locked into specific pre-determined trajectories (eg convertible round forces seed round in 18-24m) @prasanna_says

  13. Thank you! @prasanna_says

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