Foundations of Software Management Business Prognosis Team Napa - PowerPoint PPT Presentation

Date: December 11th, 2015 Foundations of Software Management Business Prognosis Team Napa (Huijuan, Keerthana, Kun-Lin, Neha) 1

Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast + 2

Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast + 3

An online and mobile food ordering company 4

Background Key Facts About GrubHub When Who What & Where An online and Matt Maloney mobile Chicago, 2004 and food ordering Mike Evans company Now Why How Ordering food Charge 35000 shouldn’t be restaurants a fee 900 harder than on each order and Seamless eating it ranking order 5

Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast + 6

Two Sided Growth Strategy 7

Go-To-Market-Strategy Restaurant Owners • Sales team • Provide tablet PCs (with OrderHub, DeliveryHub) Marketing Literature • Companies Acquisition • • Expansion No delivery Offer delivery for service small fee 8

Go-To-Market-Strategy Diners Marketing- Advertisements 1. Digital Marketing 2. Outdoor Advertisements (posters, fridge magnets, public transport) 3. Coupons & flyers 4. TV commercial ads after 6pm Company Acquisition 9

Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast + 10

Competitive Landscape 11

Competitive Landscape • Eat24 12

Competitive Landscape • DoorDash 13

Competitive Landscape • Caviar 14

Competitive Landscape • Munchery 15

Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast + 16

Forecast Diners can switch to competitors easily. Restaurants can do that too. The list of potential competitors is long. The advantage they have is temporary. 17

Forecast Number of competitors Size of market Customer Expectation Cost to acquire/keep customer Commission charged Grubhub’s revenue 18


 Forecast http://www.valuewalk.com/2015/08/grubhub-downgraded-for-competition/ 19

Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast + 21

Business Criteria Customer Experience Innovative Technology New Markets 22

Strengths 30 Thousand Restaurants for Takeout or Nearly $2 Delivery Billion Gross Food Sales 5 Million 180 Thousand Active Diners Daily Orders 23

Weakness Low Customer Switching cost Ease of Substitution High threat from Competition No ‘Wow factor’ in product experience Late entry into Delivery Market 24

Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast + 25

Business Criteria Customer Experience Innovative Technology New Markets 26

Customer Experience Reliable Rating Picture Menus system Improve Customer Build a reliable Engagement through review and rating high quality pictures system for each item 27

Business Criteria Customer Experience Innovative Technology New Markets 28

Innovative Technology User Network and Recommendations Privilege Improve customer Use Restaurant and retention through Customer Data to providing coupons suggest and more privileges. recommendations 29

Business Criteria Customer Experience Innovative Technology New Markets 30

New Markets Fresh Food Food Truck Technology $1B Market opportunity Fresh food 10% of Fast-Casual total industry revenue 31

Why Key Strength- to innovate and aggressively penetrate consumer segments of diners and restaurants Increased competition from upcoming startups in various food segments like Caviar, Blue Apron Diners- Millennials dine out more than any other generation, average of around 3.5 X per week 32

Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast + 33

Forecast + 2011 2012 2013 2011 2012 2013 2014 2014 2017 2017 8 3 6 2.3 4 1.5 0.8 2 0 0 Gross Food Sales (B) Active Diners/ Combined Customers (MM) • Increase market penetration and consumer retention by entering new market • Increasing the total check size of every Grub with improved technology and consumer experience 34