For this section, you will present your plan in Google Presentation - PDF document

International Marketing PowerPoint and Video Presentation • Each student is expected to make a PowerPoint Presentation and a video presentation of the PowerPoint. • Select one current (less than 4 weeks old) article related to international marketing from BusinessWeek , Fortune , Harvard Business Review , http://china.adage.com/, and the Wall Street Journal . • Follow the format in below for both presentation and PPTs (with 10 slides). (Your last name, first name) (title, source, and date of the article*) The introduction (you name, and short summary of the article) The foreign country mentioned in the current article (get more information from the websites for Country Information): 1. The foreign country’s profile, your own experience (if any), google.com search culture shocks, and marketing in that country, youtube.com find videos of that country, and google.com search little known facts, interesting facts , business culture in that country. 2. Compare the country against The United States (In your oral presentation, feel free to use real examples/products, such as food, music, and clothing from that country to demonstrate.) , https://www.cia.gov/library/publications/the-world-factbook/index.html , http://www.countryreports.org/ The conclusion: 3. your thoughts (2 most important points) on how this article and the chapter concept can help a local firm** (or your own company) to marketing better or sell more in the foreign country **You select any big firm you are comfortable with. Oral presentation time= 5 minutes

For this section, you will present your plan in Google Presentation (or PowerPoint) form and include the video link to be uploaded to SafeAssign. Below are the expectations of that PowerPoint and presentation. Requirements • Minimum of ten slides • Use appropriate APA format when applicable • Be creative and concise Each of the following points should be presented in your PowerPoint: • Title Slide (your name, title of • Interesting facts paper, course, date at • Business culture minimum) • Comparison to USA • Brief Overview • Compare marketing tactics • Chosen Country’s Profile • Experiences in country (if any) • Compare business culture • Culture shocks and marketing • Conclusion • Country’s unknown facts PowerPoint Presentation Rubric earned possible Presentation Layout a. Creativity/Uniqueness 10 b. Thorough Ideas 10 c. Appropriate color/look (presentation design) 10 Overall Presentation a. Covered all required points 50 (see expectations/directions) b. Quality of information provided 20 TOTAL 100

Video Presentation Rubric earned possible Presentation Aesthetics a. Visually appealing 10 b. Communicated thoughts 10 c. No Distractions 10 Overall Presentation a. Covered all required points 50 (see expectations/directions) b. Met time requirement 20 TOTAL 100