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This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain


  1. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Welcome to today’s webinar. We will begin shortly. For audio, please make sure to also join the call.

  2. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. #

  3. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. GOALS FOR TODAY Understand what organizing model is most effective and efficient for your campaign needs and goals.

  4. GOALS FOR TODAZ Be able to assign campaign goals based on your target universe and organizing model This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  5. GOALS FOR TODAZ Feel confident assessing performance as measured by goals to manage your program. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  6. Agenda for today Overview Types of Organizing Models Setting Goals Managing Your Organizing Model Debrief and Close This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  7. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Expected Turnout

  8. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Win Number

  9. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Target Universe

  10. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Target Universe

  11. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Target Universe   

  12. sr,12 YourTurn! Experiential Activity "1 5 Minutes Working in teams, determine which communities, leaders, groups can help you build the capacity you need to hit your target universe goal. Explain the role of each "actor," and be as specific as possible. Open workbook This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  13. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. OR Type in chat box Press 1 on the phone

  14. Agenda for today Overview Tzpes of Organizing Models Setting Goals Managing Your Organizing Model Debrief and Close This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  15. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. OR Type in chat box Press 1 on the phone

  16. How do you make the target universe an achievable goal? This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  17. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. 

  18. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. OR Type in chat box Press 1 on the phone

  19. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. OR Type in chat box Press 1 on the phone

  20. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Scenario Scenario 1 2

  21. TYPES OF ORGANIZING MODELS I Paid Canvass I Volunteer Model Team Model More staff needed, which limits volunteer capacity No or limited community stakeholders High turnover Some paid canvass models are more engaging than others Useful for short term, less exciting races or issues This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  22. TYPES OF ORGANIZING MODELS Paid Canvass I : Volunteers complete tasks Volunteer Model Volunteers are not empowered w/ leadership roles Team Model Staff does not focus on volunteer capacity Useful if there is significant lack of volunteers This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  23. TYPES OF ORGANIZING MODELS Paid Canvass Volunteer Model Team Model Staff empowers volunteers to run the program Focus on locals who can function as messengers Volunteers are more likely to feel engaged and return to help This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

  24. Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. Volunteer Hours per Week by Role 0-2 Hours 2-5 Hours 5-10 Hours 10+ Hours Volunteers 63% 25% 7% 5% Team Members 25% 36% 20% 19% Team Leaders 4% 15% 22% 59% 0% 20% 40% 60% 80% 100%

  25. TYPES OF ORGANIZING MODELS Paid Canvass Volunteer Model I Team Model I Staff empowers volunteers to run the program Focus on locals who can function as messengers Volunteers are more likely to feel engaged and return to help Better recruitment - neighbors talking to neighbors Reaches more people in target universe This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

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