FIVE TIPS FOR IMPLEMENTING WEB PROJECTS
Gordon McLachlan primate.co.uk
TIP #1 BE FLEXIBLE Gordon McLachlan primate.co.uk
Gordon McLachlan primate.co.uk
TIP #2 CREATE FOR YOUR AUDIENCE Gordon McLachlan primate.co.uk
Gordon McLachlan primate.co.uk
USER PERSONAS • Diehard brand fan • Casual drinker • Journalist • Beer geek Gordon McLachlan primate.co.uk
TIP #3 KEEP IT SIMPLE Gordon McLachlan primate.co.uk
KEEP IT SIMPLE • Bloatware • Feature stuffing Gordon McLachlan primate.co.uk
Gordon McLachlan primate.co.uk
TIP #4 MARKETING Gordon McLachlan primate.co.uk
Ewan McCowen Gordon McLachlan Harviestoun Brewery Primate
TIP #5 GET A LOT OF MONEY Gordon McLachlan primate.co.uk
“The lack of money is the root of all evil.” Mark Twain Gordon McLachlan primate.co.uk
$500k INVESTMENT IN 2004 Gordon McLachlan primate.co.uk
$500k $2.336b INVESTMENT IN 2004 TOTAL INVESTMENT Gordon McLachlan primate.co.uk
twittes $1-$5m INVESTMENT IN 2007 Gordon McLachlan primate.co.uk
$1m IN 2007 TO ‘DEVELOP THE IDEA’ Gordon McLachlan primate.co.uk
$11m $50m IN FIRST ROUND OF FUNDING INVESTMENT IN 2012 Gordon McLachlan primate.co.uk
$500k $57m SEED FUNDING INVESTMENT THEREAFTER Gordon McLachlan primate.co.uk
$250k $1.5m SEED FUNDING INVESTMENT IN JULY 2014 Gordon McLachlan primate.co.uk
$???k $8m PARENTS LIFE SAVINGS INVESTMENT IN 1995 Gordon McLachlan primate.co.uk
THANKS Gordon McLachlan primate.co.uk
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