Five Simple Tools to Unlock Innovation @sarah_shewell
Talk Goals • Optimizing You • Design Thinking 101 • 5 Tools to Use Now • Help Others Find Meaning @sarah_shewell
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou @sarah_shewell
Design Thinking is about de-risking ideas, prototyping early and often, and learning from users along the way. -IDEO @sarah_shewell
5 Phase Overview Empathize Ideate Test Define Prototype A wealth of resources are available at dschool.stanford.edu @sarah_shewell
“Could a greater miracle take place than for us to look through each other’s eyes for an instant?” - Henry David Thoreau Empathize @sarah_shewell
Assumed Truths What gets in your way of hearing the customer’s truth? What types of questions make you the most uncomfortable? @sarah_shewell
“Our ability to do great things with data will make a real difference in every aspect of our lives.” - Jennifer Pahlka Define @sarah_shewell
Said Thought Empathy Map 1st Step - Break into categories 2nd Step - Identify themes Did Felt @sarah_shewell
“If the first idea isn’t absurd, then there is no hope for it.” - Albert Einstein Ideate @sarah_shewell
Flair Focus Make space for both types of ideation and be clear about which is your current focus @sarah_shewell
“ Work doesn’t have to feel like “Work with a capital W.” You should be able to feel passion, purpose, and meaning in whatever you do. And that shift in perspective can open up a world of possibilities.” - Tom Kelley Author of Creative Confidence Prototype @sarah_shewell
Invest in prototyping supplies that would excite a 5 year old. Then let go of your ego and build to learn. @sarah_shewell
@sarah_shewell
“The triumph can’t be had without the struggle.” - Wilma Rudolph Test @sarah_shewell
As we invest in our solution, we form an emotional bond. Andy Boo/Seattle Times @sarah_shewell
fall in love with the not the solution @sarah_shewell
5 Phase Overview Empathize Ideate Test Define Prototype @sarah_shewell
Empathy Map Prototyping Supplies Assumed Truths Flair & Focus @sarah_shewell
Let’s ideate together- @sarah_shewell
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