FirstEnergy Ohio Energy Efficiency Programs FirstEnergy Ohio Energy Efficiency Programs st st e gy O o e gy O o e gy e gy c e cy c e cy og a og a s s � In Response to Ohio Senate Bill 221 In Response to Ohio Senate Bill 221 � Utilities mandated to achieve annual energy reductions growing to Utilities mandated to achieve annual energy reductions growing to over 22% by 2025 over 22% by 2025 � Incentives for Installing Energy Conservation Measures Incentives for Installing Energy Conservation Measures � C/I Program Opportunities C/I Program Opportunities � Mercantile Self Mercantile Self- -Directed Directed � Incentives/Rebates for Energy Efficiency Projects Incentives/Rebates for Energy Efficiency Projects � Programs are subject to approval by the Public Utilities Programs are subject to approval by the Public Utilities Commission of Ohio (PUCO) Commission of Ohio (PUCO) 1 FirstEnergy's Ohio EE&PDR Programs April 12, 2011
S.B. 221 – Energy Efficiency Standards S.B. 221 Energy Efficiency Standards 22.20% S.B. 221 set annual, cumulative efficiency 20.20% 2% standards with total reduction increasing 18.20% 2% from 0.3% in 2009 to 22.2% in 2025 16.20% 2% 14.20% 2% 12.20% 2% 10.20% 2% 8.20% 2% 7.20% 7.20% 1% 1% 6.20% 1% 5.20% 1% 4.20% 1% 3.20% 1% 2.30% 0.90% 1.50% 0.80% 0.80% 0.70% 0.30% 0.50% 0.30% 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013 2014 2014 2015 2015 2016 2016 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 2022 2022 2023 2023 2024 2024 2025 2025 2 FirstEnergy's Ohio EE&PDR Programs April 12, 2011
Mercantile Customer Program (Completed Projects) e ca t e Custo e og a (Co p eted ojects) Mercantile customers may qualify to avoid certain charges in the Demand Side Management and Energy Efficiency Rider (DSE2) or may Demand Side Management and Energy Efficiency Rider (DSE2) or may opt for a cash option � Wh Who is considered “mercantile”? i id d “ til ”? � A “mercantile customer” is a commercial or industrial customer if the electricity consumed is for nonresidential use and the customer consumes more than 700,000 kWh per year or is part of a national account involving multiple facilities in one or kWh per year or is part of a national account involving multiple facilities in one or more states � Minimum energy efficiency saving requirements per the DSE2 Rider � Energy savings and/or peak demand reductions from customer’s self directed � Energy savings and/or peak demand reductions from customer s self-directed projects equal to or greater than the statutory benchmarks to which the Company is subject � If Customer elects cash rebate in lieu of exemption based on 75% of current If Customer elects cash rebate in lieu of exemption, based on 75% of current program incentives, capped at 50% of project cost or $250k per project or $500k per customer per FE operating company (CEI, OEC, TEC) � Customer commits either existing or new energy savings to the Utility’s Customer commits either existing or new energy savings to the Utility s compliance requirements through an application filed to PUCO � PUCO has final approval authority 3 FirstEnergy's Ohio EE&PDR Programs April 12, 2011
Mercantile Program Project Eligibility e ca t e og a oject g b ty � Energy Efficiency is defined as those that “reduce the Energy Efficiency is defined as those that reduce the consumption of energy while maintaining or improving level of functionality” � Examples are lighting projects, custom process retrofits, behavioral changes if they can be measured & verified, and if an investment was made � Timeline for projects: Projects must be implemented during p j j p g the prior 3 calendar years or later 4 FirstEnergy's Ohio EE&PDR Programs April 12, 2011
Mercantile Customer Program e ca t e Custo e og a � Administrators & Regional EE Reps Administrators & Regional EE Reps � Program Delivery Partners with FirstEnergy � � Will provide education and support services to complete and Will provide education and support services to complete and submit applications for these programs � You do not have to use an Administrator � Local CEI , Ohio Edison & Toledo Edison Mercantile Program Representatives � CEI – Jim Frank # 440- 717- 6853 � Ohio Edison – Mike Orban # 330-436-4062 � Toledo Edison – Greg Flaczynski # 419-249-4157 www.energysaveohio.com www.energysaveohio.com 5 FirstEnergy's Ohio EE&PDR Programs April 12, 2011
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