For the Year ended S For the Year ended S September 30, 2012 September 30, 2012 p p , , Financial Resu Financial Resu lt Presentation lt Presentation November 1 2012 November 1, 2012 Securities Code : 9438 0
P2 Overview of Consol Table of Table of Table of Table of Overview of Consol lidated Financial Results lidated Financial Results P2 Contents Contents Financial Highlight P3 P4 Consolidated Statements of Income e P5 Selling, General and Administrativ ve Expenses P6 Business Overview P11 P11 Consolidated Balance Sheets Sta Consolidated Balance Sheets Sta atements atements P12 Trends in Quarterly Consolida ated Statements of Income P13 Trends in Quarterly Consoli idated Selling, General and Administrative Expenses Approach in the e Fiscal Year 2013 P14 P15 Basic Policy of the Fisca al Year P16 Focus on iPhone Use h ers Enlargement of Con ntents Services P18 P22 New Approach Point for the Cons solidated Forecast P23 P24 Consolidated Fore ecast P25 Capital Polic cy P27 Appendix Appendix P27 P1
Overview of Co onsolidated Fi Financial Resul i l R l lts P2
Financial Financial Highlight Highlight 3.13 Smartphones million paying subscribers (+2.4 million, yoy) (+2.4 million, yoy) 8.13 millionpaying subscribers Total (-0.81 million, yoy) Turn over Turn over r in Q4 r in Q4 2 2 29,382 29 382 Net sales Net sales millions of yen illi f (-2,959millions of yen, -9.2% ) 1,704 Ordinary income millions of yen y (-1,997 millions of yen, -54.0% ) 4,000 Devidend: yen (no changed, yoy) (at the end of fiscal year) P3
Consolidated Profit and Loss Statements Consolidated Profit and Loss Statements Falli in income due to the decrease in the total numbers of paying subscribers f i b ib Change (Millions of yen ） FY2012 FY2011 Amount Ratio(%) Increase in gross Profit ratio Profit ratio 29,382 32,342 Net sales -2,959 -9.2% ----- Factors----- ・ Decrease in the number of 5,665 7,571 Cost of sales -1,906 -25.2% downloads in music contents ・ Higher sales contributions f from lifestyle information- lif t l i f ti 23,716 24,770 Gross profit -1,053 -4.3% related Services with low cost of saels ratios 80.7% 76.6% （ Gross profit ratio ） Selling, General and S ll G l d 22,012 21,067 +944 +4.5% Administrative Expenses Breakdown in the P5 1,704 3,702 Operating income -1,997 -54.0% Extraordinary loss: ¥739 million ( (Breakdown) kd ) （ Operating income ratio ） 5.8% 11.4% ・ Loss on valuation of investment securities 1,697 3,692 Ordinary income -1,994 -54.0% ・・・ ¥291 million ・ Impairment loss of goodwill ・・・ ¥278 million ¥278 million 5 8% 5.8% 11 4% 11.4% （ Ordinary income ratio ） （ ） d ・ Loss on retirement of noncurrent assets 109 1,797 Net income -1,688 -93.9% ・・・ ¥128 million 0.4% 5.6% （ Net income ratio ） P4
Selling, General Selling, General and Administrative Expe and Administrative Expe enses enses Change (Millions of yen ） FY2012 FY2011 Amount Ratio(%) 22,012 Total 21,067 ＋ 944 +4.5 ％ Advertising Advertising 7,651 7,436 ＋ 215 +2.8 ％ expenses Increase in hiring new graduates and strengthen the development 5,519 Personal expenses 5,047 ＋ 472 +9.3 ％ power power （ +116 employees, yoy ） 3,289 Commission fee 3,566 -276 -7.7 ％ Increase in cost of development for Subcontract 1,543 1,300 ＋ 242 +18.6 ％ smart phone services expenses 1,434 1 434 Depreciation Depreciation 1 121 1,121 ＋ 312 ＋ 312 +27.8 ％ +27 8 ％ 2,573 Other 2,595 -22 -0.8 ％ P5
Overview ⅰ Business Business Overview ) The Total Number The Total Number r of Paying Subscribers r of Paying Subscribers 8.13 8 13 Stopped to decrease due to expansion of million paying subscribers illi b ib i smart phone users, and turned over in 4 th i 4 th h d d quarter. （ -0.81 million, yoy ） 973 3 1000 962 938 931 936 933 894 862 859 858 813 804 802 8 million 8 800 800 illi 6 million 600 4 million 400 2 million 200 0 09/09 09/12 10/03 10/06 10/09 10/12 11/0 03 11/06 11/09 11/12 12/03 12/06 12/09 Feature Smart Chang Chang ge in the number of paying subscribers ge in the number of paying subscribers phone phone phone phone P6
Business Overview ⅱ aying Subscribers （ Smartphones Smartphones ） Business Overview ) The Number of Pa The Number of Pa aying Subscribers Strong increase g As of September 30, 2012 As of September 30 2012 3 .13 .13 （ +2.4 million compared to September 30, 2012 ） million 3.0 million 3 0 million 2.29 million 1.97 million 2.0 million 1.15 milli ion 73 million 1.0 million 0 12/09 12/09 10/09 10/12 11/03 11/06 11/09 11/12 12/03 12/06 12/09 Change in the number of paying sub bscribers for smartphones P7
Overview ⅲ ) docomo Business Business Overview docomo “d “d-menu menu u” Ranking u” Ranking No.1 continued on the do ocomo “d-menu” in each category New services ranked high on the list! 2位 2位 3位 3位 3位 3位 ※ Source: Ranking data from “d-menu” , a portal site for smartphone servic ces, by NTT docomo Co., Ltd. as of October 15, 2012 P8
Overview ⅳ ) Business Business Overview Adaption to Adaption to iPh iPh one one Main categories has been adopted to iPh hone. P9
Overview ⅴ ) Enhancement to Business Business Overview Enhancement to the mopita the mopita Business Business Achieved Authentication and payment platform 5.5 5.5 million issued IDs 5 million 4 million 3 million 2 million Collaborated with the various point-services Increased to pay for purchases 1 million 0 10/09 10/12 11/03 11/ /06 11/09 11/12 12/03 12/06 12/09 ※Softbank payment ※ Mobile Suica is trademark resistered to East Japan Railway Company. P10
Consolidated Balance Sheets Balance Sheets Consolidated Net cash is ¥2.40 billion at the end of September 30 0, 2012 (¥2 74 billion at the end of September 30 2011) (¥2.74 billion at the end of September 30, 2011) (Millions of yen) FY2012 FY2011 Change (Millions of yen) FY2012 FY2011 Change C Current assets 9 630 9,630 11 4 0 11,470 -1,834 1 834 Liabilities L b l 4,566 66 5,626 6 6 -1,059 Cash and deposit 2,563 3,108 -545 Accounts payable trade 1,233 1,541 -308 Current portion of long-term loans Accounts receivable-trade 6,188 7,633 -1,444 99 200 -101 payable Other 1,147 1,099 +50 Account payable-other 1,964 1,555 +409 All Allowance for doubtful f d b f l -268 - 370 +102 Income taxes payable 7 1,044 -1,036 accounts Allowance for coin usage 420 497 -76 Other 840 788 +52 Noncurrent assets 4,340 4,411 -70 Noncurrent liabilities 482 584 -101 ― Tangible fixed assets 218 253 -35 Long-term loans payable 99 -99 ― Intangible fixed assets 2,483 2,338 +144 Convertible bond 61 -61 Include software 2,255 2,005 +249 Other 482 424 +58 Total liabilities 5,049 , 6,210 , -1,161 , Include goodwill Include goodwill 171 171 313 313 -142 142 Investments and other ― Capital stock 2,562 2,562 1,639 1,818 -179 assets Include investment Capital surplus 3,078 3,072 +5 376 643 -267 securities Retained earning 3,394 3,819 -425 ― Treasury stock Treasury stock -397 397 -397 397 Subscription rights to shares 211 163 +48 Minority interest 64 18 +46 Net assets 8,922 9,670 -748 Total liabilities and net assets 13,971 15,881 -1,910 Total assets 13,971 15,881 -1,910 P11
％ ％ ％ ％ ％ ％ ％ ％ Trends in Consolidated Trends in Consolidated Statements of Statements of f Income f Income Fiscal year ended September 30, 2011 Fiscal year ended September 30, 2012 (Millions of yen ） Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Net sales 7,961 8,379 8,146 7,855 7,485 7,215 7,251 7,429 Cost of sales 2,038 1,955 1,907 1,673 1,597 1,407 1,355 1,304 Gross profit 5,923 6,424 6,239 6,182 5,887 5,807 5,896 6,125 74.4 ％ 76.7 ％ 76.6 ％ 78.7 ％ 78.7 ％ 80.5 ％ 81.3 ％ 82.4 ％ （ Gross profit ratio ） Selling, general and Selling, general and 5,021 5,549 5,173 5,323 4,916 5,628 5,391 6,075 administrative expenses Operating income 902 875 1,065 858 970 179 504 49 11.3 ％ 10.4 ％ 13.1 ％ 10.9 ％ 13.0 ％ 2.5 ％ 7.0 ％ 0.7 ％ （ Operating income ratio ） Ordinary income 895 871 1,066 859 961 178 506 50 11.3 ％ 10.4 ％ 13.1 ％ 10.9 ％ 12.8 ％ 2.5 ％ 7.0 ％ 0.7 ％ （ Ordinary income ratio ） Net income 276 646 583 291 183 -6 234 -301 3 5 ％ 3.5 ％ 7 7 ％ 7.7 ％ 7 2 ％ 7.2 ％ 3 7 ％ 3.7 ％ 2 5 ％ 2.5 ％ -0.1 ％ 0 1 ％ 3.2 ％ 3 2 ％ -4.1 ％ 4 1 ％ （ Net income ratio ） （ Net income ratio ） P12
Trends in Trends in Consolidated Selling, General Consolidated Selling, General a and Administrative and Administrative Expenses Expenses Fiscal year ended September 30, 2011 Fiscal year ended September 30, 2012 (Millions of yen ） Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Total 5,021 5,549 5,173 5,323 4,916 5,628 5,391 6,075 Advertising Advertising 1,975 2,293 1,671 1,495 1,348 2,104 1,714 2,483 expenses Personal expenses 1,090 1,191 1,312 1,452 1,377 1,258 1,457 1,427 Commission fee 876 895 901 892 823 824 821 819 Subcontract 275 294 313 417 368 407 376 391 expenses Depreciation 246 271 294 309 314 343 373 402 Other 556 603 678 756 683 689 647 552 P13
New Approach New Approach pp pp in FY2013 in FY2013 P14
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