Final Multimedia Change Campaign: Green Demon Daily By Colin Mackintosh, Maggie Madsen, Karina Sanchez #MakeItGreen
Task Description ● Create a set of original campaign materials that raises awareness of a specific problem and mobilizes people to act and address the problem Required campaign materials: ● - A Logo and graphic identity, including color scheme and typefaces - A short video (1-2 mins), which explains the problem and introduces the campaign - A basic website - An additional campaign material from each team member (poster, buttons, social media campaign)
Revised Problem/Opportunity Statement Problem: Our environment faces human-initiated/perpetuated threats from multiple angles Problem: DePaul students could live a more “green” lifestyle, but haven’t explored it because of financial, time, and motivational constraints Problem: No platform currently exists to inform and mobilize students on making this lifestyle change
List of Campaign Materials and Makers Campaign material Maker Website Colin Logo/graphic identity Maggie Video Karina Social media Colin Poster Maggie Buttons Karina
Logo and Graphic Identity Logo: Fonts: Oswald for headers ● Complies with DePaul ● Unique, clean logo guidelines ○ ● Roboto for text ● Indicates affiliation Clean, strong ○ with DePaul ● Incorporates Colors: campaign color scheme Green, black, white ● Merges nature and ● ● Reflect nature, school innocence, and protection
Video Link: https://www.wevideo.com/vie Purpose: To raise awareness of the w/872111207 existence of the campaign, inform students on what we’re providing, and encourage them to participate in its cause Design: ● Light, humorous, and inspiring tone ● Blue demon (DIBS) mascot to appeal to DePaul students
Website/Information Center Website provides more in-depth review of ● the movements progress each month as well as recent and future activities Clean and modern design attributes to ● higher quality reputation View Pictures, videos of past events ● ● Contact information provides centralized information center. Gives movement more in-depth voice that ● would prove difficult to exhibit on Twitter www. colin-mackintosh-97az.squarespace.com/
Poster ● Raises awareness offline Provides call to action ● ● Uses styles appealing to college students ● Emphasizes visual and gestural communication ● Summarizes goal of campaign ● Mimics other environmental campaign posters, but less serious tone Pathos from cuteness ○ ○ Not crushing sadness and fear
Buttons Purpose: To hand out to students and spread awareness of the campaign Designs:
Future Steps ● Request support from the DePaul Sustainability Network Partner with other environmentally-conscious campaigns or clubs ● ● Maintain regularly-scheduled tips (“daily” is a loose term) ○ Cycle through every couple years Collect tips from followers ○ ● Run social media challenges/competitions ● Host events on- and off-campus Expand range of merchandise ● ● Calculate impact of campaign on overall university sustainability
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