Falsified Medicines WHO Definition: Medical products that deliberately/fraudulently misrepresent their identity, composition or source No silver bullet to tackle Falsified Medicines Fight the Fakes Creates a global movement of organizations and individuals united against falsified medicines
Fight the Fakes Campaign Started with 10 37 now! NEW PARTNERS! Partner organizations, which include representation of patients, doctors, nurses, disease specific organizations, research institutes and teaching organizations, foundations, wholesalers, pharmacists, R&D- based pharmaceutical industry and generic manufacturers.
About the Campaign COORDINATING KEY PLAYERS: A GLOBAL ALLIANCE TO PROTECT PATIENTS FROM FAKE MEDICINES, ESTABLISHED AND RECOGNIZED AS A KEY FORCE. RAISING AWARENESS: PUTTING A NAME AND FACE TO THE IMPACT OF FAKE MEDICINES AND INCREASING DIALOGUE AROUND THE ISSUE. EMPOWERING PEOPLE: SERVING AS A KEY SOURCE OF INFORMATION AND INCENTIVIZING ORGANIZATIONS AND INDIVIDUALS TO SPEAK UP.
Coordinating Key Players Statements at WHA Demonstrating support for WHO leadership against falsified medicines. Events in the margins of WHA Workshops for specific audiences Pharmacists, regulators etc. Media Roundtables on falsified medicines Adding falsified medicines as “hot topic”; Roundtables to provide a better understanding of regulatory issues and to highlight patient safety risks posed by falsified medicines. Articles & op-eds throughout the world Media conferences; News Releases; Op-eds, etc.
Some examples of joint activities
Fight the Fakes Week
Raising Awareness PRESENCE IN GLOBAL HEALTH EVENTS STORIES FROM THE FRONTLINE Sharing the stories of those who are Sharing information and engaging with the impacted by fake medicines and are speaking global health community. Presence at the up. 2018 Geneva Health Forum
Empowering People - 110 resources to help people get involved in the campaign and 82 web updates on events and milestones. - Materials in English, French, Italian, Japanese, Swahili, Portuguese, Spanish. - Over 100,500 website hits.
Empower IAPO & Patients INDIVIDUALS ADVOCATES Be aware! Speak up! Buy medicines from the Deterrent legislation • • legitimate supply chain Regulatory System • Contact your doctor or Strengthening • pharmacist if you suspect you Technology implementation • might have taken a S/F medicine
Contact us sergio@ifpma.org http://fightthefakes.org/ Share your story! @FightTheFakes
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