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Fairness, Trust, and Cooperation: Insights from Decision Neuroscience Alan Sanfey Donders Institute for Brain, Cognition, & Behavior Radboud University Nijmegen The Netherlands Decision Neuroscience Approach Economics Build models


  1. Fairness, Trust, and Cooperation: Insights from Decision Neuroscience Alan Sanfey Donders Institute for Brain, Cognition, & Behavior Radboud University Nijmegen The Netherlands

  2. Decision Neuroscience • Approach Economics • Build models of decision- Psychology making that: – take into account neurobiology – use formal modeling approach – are psychologically plausible – study different types of decision – have practical relevance Neuroscience

  3. Social motivations

  4. Social motivations matter

  5. Social motivations How do social motivations influence decision-making? Fairness & Equity Trust & Reciprocity Cooperation

  6. Social motivations Fairness & Equity

  7. The Ultimatum Game John You $10

  8. The Ultimatum Game Accept : John $ 8; You $ 2 Reject : John $ 0; You $ 0 Do you accept or reject John’s offer? John You $8 $2

  9. Ultimatum Game: decisions 100 80 60 Acceptance Rate (%) 40 20 0 $ 5 $ 3 $ 2 $ 1 Offers Sanfey et al (2003), Science

  10. Ultimatum Game: Brain • Insula responsive to unfair Insula offers Sanfey et al (2003), Science

  11. Ultimatum Game: emotion priming 70 60 50 Acceptance Rate (%) 40 30 20 Harle & Sanfey (2010), Emotion; Harle & Sanfey (2012) Neuroimage

  12. Social decisions and emotions A d 2.7 n e r t e s e r v n i a r e n i l : e r f o f 2.2 t(59) “D Disgust : Facial actions significantly ”: fica “ ”: fica more active as offer decreases

  13. Social decisions and emotions A B d ) 2.7 p n t 3.2 e e c r c t e a s > e r v c t n e e i j a r r e ( n n o i s l i : e r c i e f d o f 2.2 2.2 t(59) t(59) Disgust : Facial actions significantly Anger : Facial actions significantly “D ”: fica “ ”: fica more active as offer decreases more active as offers are rejected

  14. Ultimatum Game: deliberative priming 70 60 50 Acceptance Rate (%) 40 30 20 Tesch & Sanfey (submitted)

  15. Ultimatum Game: expectation priming 70 60 50 Acceptance Rate (%) 40 30 20 Sanfey (2009), Mind & Society

  16. Unfairness

  17. Unfairness

  18. Unfairness & Punishment

  19. Unfairness & Punishment

  20. Unfairness & Punishment

  21. Unfairness & Punishment 45 35 Number of chips spent 25 15 5 2 nd punish 3 rd punish 3 rd compensate Stallen, et al. (in prep); Civai et al (in prep)

  22. Unfairness & Punishment 45 35 Number of chips spent 25 15 5 2 nd punish 3 rd punish 3 rd compensate

  23. Unfairness & Punishment 45 35 Number of chips spent 25 15 5 2 nd punish 3 rd punish 3 rd compensate

  24. Unfairness – fMRI Response to Unfairness Unfair vs Fair – Insula

  25. Unfairness & Punishment – fMRI Reaction to Unfairness Punishment vs Compensation – Striatum

  26. Unfairness & Punishment – fMRI Reaction to Unfairness Punishment decisions – VLPFC

  27. Fairness: Summary Fairness norms are quite flexible, despite participants’ claims to the contrary Violations of perceived fairness reliably activates specific brain network of Insula/ACC/dlPFC Responses and decisions concerning unfairness are computationally quantifiable

  28. Social motivations Trust & Reciprocity

  29. Social motivations Trust & Reciprocity “Sentence this monster named Madoff to the most severe punishment within your abilities.” “The message must be sent that Mr. Madoff's crimes were extraordinarily evil . Mr. Madoff will get what he deserves, and he will be punished according to his moral culpability.”

  30. The Trust Game Peter You $10

  31. The Trust Game How much of the $32 do you want to return to Peter? X 4 Peter You $2 $32 $8

  32. Reciprocity: an economic puzzle Why return money if you don’t have to? Warm Glow Guilt

  33. A formal model of guilt U 2 = M 2 - q ( E 2 E 1 M 1 - M 1 ) +

  34. A formal model of guilt P2 ’ s belief about the amount Amount of money P2 of money P1 expects actually returns to P1 U 2 = M 2 - q ( E 2 E 1 M 1 - M 1 ) + Guilt

  35. Trust & Reciprocity: second player behavior • Player 2 often returns very close to the amount they believe Player 1 expects them to return Amount P2 returned ($) • Decisions minimize anticipated guilt P2 beliefs about P1 expectations ($)

  36. Trust & Reciprocity: fMRI Insula Negative emotion & Expectation brain regions are active when reciprocating trust N Acc Reward brain regions are active when keeping money

  37. Policy Implications How can our theories and empirical data help inform broader questions? • Useful to have data-driven hypotheses to generate policy advice • Opportunity to test our models in more complex, real-life, scenarios

  38. Societal Implications Big questions….

  39. Societal Implications – Euro Crisis Italian PM Matteo Renzi: “ We haven't scrapped early retirements for Italians so that the Greeks could keep theirs” German Finance minister Wolfgang Schäuble: “ I always kept to what was agreed, to our rules, if everyone had done the same Greece would not be in such a desperate situation” Greek government statement: “ a new proposal which transfers the burden of austerity in a way which is socially unfair”

  40. Policy Implications Current work (1): • Cooperation – Use of incentives to motivate volunteerism • Social vs monetary • Positive vs negative emotion • Group membership

  41. Societal Implications – PGG results Micheli, Stallen, & Sanfey (In prep)

  42. Societal Implications – PGG results Micheli, Stallen, & Sanfey (In prep)

  43. Policy Implications Current work (2): • Poverty and decision-making – Decreased cognitive focus under scarcity

  44. Scarcity and cognitive function - results

  45. Scarcity and cognitive function - results Scarcity > Abundance Abundance > Scarcity Xie, Stallen, & Sanfey (In prep)

  46. Conclusion • Importance of social motivations in decision-making – People often don ’ t act in accordance with their economic self-interest • Variety of methodological (& disciplinary) approaches can clarify factors underlying social decisions – Triangulate motivations of fairness, trust, cooperation etc • Potential usefulness in informing public policy – Testing our theories in real-life decision contexts

  47. Acknowledgements Donders Institute Funding Veerle van Son  Mirre Stallen  Claudia Civai Maarten Boksem  Annabel Losecaat Vermeer Vincent Schoots  Catalina Ratala  Kim Fairley Xu Gong  Linda Couwenberg  Peter Vavra Leticia Micheli  Wenwen Xie  Jeroen van Baar Inge Huijsmans  Marieke Vermue University of Arizona Mascha van ’ t Wout  Katia Harle  Aaron Tesch Luke Chang  Filippo Rossi  Trevor Kvaran Julie Shah  Carly Furgerson  Alec Smith David Yokum  Martin Dufwenberg University of Trento Cinzia Giorgetta  Alex Grecucci  Amber Heijne

  48. Trust & Reciprocity: second player beliefs • Player 2 is accurate at predicting Player 1 ’ s expectations P1 expectation ($) P2 beliefs about P1 expectations ($) Chang, Smith, Dufwenberg & Sanfey (2011), Neuron

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