Extreme Makeover: Transforming Your Volunteer Engagement Efforts Agency Facilitator: Nikki Russell United Way of King County Volunteer Initiatives Manager nrussell@uwkc.org
A little about your presenter Nikki Russell, CVA • Volunteer Initiatives Manager • United Way of King County, Seattle • 18 years in the field A differently employed Anthropologist ( : • • Chair, VAN Steering Committee • VP of Marketing, Association of Leaders in Volunteer Engagement (AL!VE) • Board Member, Council for Certification of Volunteer Administrators (CCVA)
Getting to Know You Sma ll Gro up: Na me Org a niza tio n Po sitio n Why yo u’ re he re
The Keys to Transformation Imagine what could be Examine what is Design what will be
Your current volunteer involvement efforts How are you currently engaging volunteers? Are you effectively harnessing your volunteer skills and talents? Can you do more to leverage volunteer time, talent, and skills to accomplish your mission
Volunteers are Vital, Right? Volunteer involvement is a core strategic function for achieving the social mission of the organization
Are We Getting Results? What is the bottom line for our organizations and the service sector? Positive Impact It takes more than just a desire to make a difference. The Center for Volunteer Innovation, The Volunteer Enterprise: Building Capacity for Civic Engagement , National Human Services Assembly, www.volunteerinnovation.org, 2004
Houston…We have a problem 1/ 3 38 Volunteers Billion in stop lost volunteering labor Volunteer Management Capacity Study, 2003
Volunteer engagement efforts are dreadfully under-resourced 1/4 Only 1 in 4 Nonprofits effectively manages volunteer resources
21 st Century Volunteerism National Call to Service Schools Diversity
A new and different world • Engagement • Cultivation • Negotiation • Support • Impact
Shift Management Paradigm Position-centered Person-centered Management Engagement • Volunteer management Volunteer Engagement • Recruitment Cultivation • Placement Negotiation & Agreement • Supervision Support • Tracking hours Measuring results • Recognition Acknowledgement
Rethink Work Roles Assign appropriate tasks Support and Train Volunteers Create bonding experiences Be Strategic Use new technology The New Volunteer Workforce , The Stanford Innovation Review, Winter 2009
Do Our Volunteer Engagement Efforts Need an Extreme Makeover?
Fixer Upper? Simple remodel? Are there structural Issues? Vacant lot? Just needs some curb appeal? Derelict - Demolition required?
Wrecking Ball Required?
Share
What Does it Take? A vision A plan to get it done, The tools and resources – including people resources – to implement the plan. A Strategic Volunteer Engagement Plan - Your Blueprint for Success!
What is Strategy? • Clarifies thinking • Provides focus • Guides decisions • Aligns your people Strategy helps you clarify how you will fulfill your mission and vision
Strategic Plan • Aspirations and Soul values Strategy • Your Game Plan Scorecard • Scorecard
Seeing Potential
Leveraging Volunteers Teen Feed (Volunteer Impact Program Participant) Volunteer Position: Meals Team Volunteer We saw a nearly 20 percent increase in meals served in 2010, but more importantly, youth who eat at Teen Feed interact with more skilled volunteers who want to be talking to them and want to have a therapeutic interaction. We staff five to eight "advocates" each night who serve as relationship builders for homeless youth. VIP completely changed the game for us here at Teen Feed.
The steps to your makeover or transformation…and then some • Dream – Getting to “yes!” • Assess – What’s real right now? • Design – How will you build it? – Got Strategy ? • Implement – Build it!
It Starts With a Dream What’s Yours?
Assess (your home inspection) Are you ready? – Is your foundation sound? – Infrastructure? – Resources? What’s the market like? – What’s trending?
Are You Ready? Does Your Organization Have the: • Commitment • Competency • Capacity to engage volunteers for impact Betty Stallings-
Commitment a commitment to support creative engagement of volunteers at all levels of the organization.
Competency Staff and volunteers are competent
Capacity Building, resourcing and maintaining sounds systems, processes and procedures that support strategic engagement
Volunteer Engagement Cycle Marketing/ Recruitment Screening/ Placement Guided by Volunteer mission & Involvement Orientation/ strategic Strategy Training plan Supervision/ Recognition Evaluation
Are You Market Ready? Are you adapting to 21 st Century Reality?
Let’s Take a Look…
Design Time You are the architect!
Eradicate Magical Thinking!
Your Blueprint for Success Volunteer Mission and Vision Involvement + Strategy Strategy • Volunteer Roles • Systems, processes, Resources • Staffing and support
Volunteer Engagement Cycle Marketing/ Recruitment Screening/ Placement Guided by Volunteer mission & Involvement Orientation/ strategic Strategy Training plan Supervision/ Recognition Evaluation
Set Goals and Objectives • Write them down and review often! • Few in number • Keep ‘em SMART: – Specific – Measurable – Actionable (Attainable) – Realistic (Relevant) – Time-bound
Define Action Steps • Who needs to do what and when ? – What needs to happen to achieve goal? • Tools and resources • Action steps – When does it need to happen? – Who is going to do it?
Build It!
Take Action! Small Group Brainstorm: Identify 3 Action Steps A dream becomes a goal when action is taken toward achieving it
Review: steps to transformation… • Dream – Getting to “yes!” • Assess – What’s real right now? • Design – How will you build it? – Got Strategy? • Implement – Build it!
Hungry For More? Sign up for United Way of King County’s VM Training announcements Follow VAN’s blog, Facebook, Linked In Where to find me: – Nikki Russell – United Way of King County – Volunteer Initiatives Manager – nrussell@uwkc.org
Workshop Presenter: Nikki Russell Extreme Makeover Volunteer Initiatives Manager, Workshop Handouts United Way of King County June 25, 2012 nrussell@uwkc.org Exploring Opportunity: Think about your current volunteer involvement efforts: 1. How are you currently utilizing volunteers in your organization? 2. How effectively are you harnessing your volunteer skills and talents? 3. Can you do more to leverage volunteer time, talent, and skills to accomplish your mission? What’s Your Issue? Got any leaky pipes? Only 1 in 4 charities effectively manages volunteer resources- Volunteer Management Capacity Study, 2003 What makeover image did you choose? Seeing Potential: A Vision for Volunteer Engagement Think 21 st Century Outside of the box: Opportunities for Leveraging Engagement Old School Capitalize on Volunteer Talent Rethink Work Roles Assign appropriate tasks Support and Train Volunteers Create bonding experiences Develop strategic plans Use new technology
Assess: your home inspection Organizational Readiness Marketing/ Recruitment Screening/ Does Your Organization Have the: Placement Guided by Volunteer • Commitment mission & Involvement strategic Orientation/ Strategy plan Training Supervision/ • Competency Recognition Evaluation • Capacity Resources, sound systems, processes and procedures that support strategic engagement Take Action What steps will you take to better leverage your volunteer time and talent? 1. 2. 3. 2 | P a g e
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