Extending your value beyond the research deliverable Dolly Goulart Qualcomm Library & Information Services dgoulart@qualcomm.com
Agenda o Qualcomm Overview o Qualcomm Library & Information Services o Qualcomm Library Research and Analysis Group o Challenges for Research Group o Hard to Hear Statements o Incubate. Develop. Empower. o Cycle: Incubator to Empowering Agent o Conclusions 10/12/2009 2
Qualcomm Overview Founded in 1985 Fortune 500 Company Approx. 10,100 U.S. and 48,000 International patents and patent applications of CDMA and related technologies including WCDMA and OFDMA FY08 Revenue: $11.1 Billion, Up 26% YOY Over 15,000 employees ~65% are engineers 70 worldwide locations. Headquartered in San Diego, CA. 15% of employees located internationally 10/12/2009 3
Qualcomm Library & Information Services Content Technologies Research & Licensing & & Database Analysis Acquisition Deployment Supports global population through physical collection and database management, content licensing and acquisition, and advanced-level research 10/12/2009 4
QLIS Research & Analysis Group Overall mission is to Triple-digit research 5 professional level have positive impact requests per month, researchers on end-user continuing to grow workflow Also provide end- 70% of research user training, primarily from 3 product specialist QCOM divisions support, and ready reference 10/12/2009 5
Challenges for Research Group Dichotomy of the Knowledge Value-Add Client Acquisition/Transfer • More! More! More! • Continued • Educating selves More people pressure to define on new subjects needing more overall value to as we go information that is the organization • Remaining search more complicated • Increasing focus experts to find on compilation regardless of and analysis of source • Less! Less! Less! results • Reducing Less time, less • Supporting high information overkill money, less intensity research to actionable patience with high volume deliverables of requests results in bandwidth and sustainability problems 10/12/2009 6
Hard to Hear Statements “It takes too “The Library long” is a roadblock” “They don’t know my “The Library is a space” gatekeeper” How you react to the above statements determines your success or failure. 10/12/2009 7
Incubate.Develop.Empower. Incubator: A place or situation that permits or encourages the formation and development of new ideas (American Heritage Dictionary) Develop: to work out the possibilities of …to create or produce …(Merriam - Webster) Empower: To give permission or power to do something; Abstractly, to give the confidence to do something (Wiktionary.org) 10/12/2009 8
Library as Incubator Information Evaluate Skill sets problem Scope of Impact to Define need business Work through Experiment Differentiation solution 10/12/2009 9
Library as Developer Develop Define Experiment product deliverable Market Create Market some demand more! Demonstrate Partner Refine value 10/12/2009 10
Library as Empowering Agent Assess Most feasible Bandwidth to home for support landscape product Point-of- Strategic Educate need/Group elements training Continued Continued Partner communication support 10/12/2009 11
Conclusions o It’s important to realize that we (libraries) are sometimes roadblocks to the information. It’s equally important to react to that in a positive way o All steps in the process require partnerships to be successful o “Telling” clients what you do is not enough, you need to “show” them o Ultimately, the Library will “let go” of the product o If done well, the Library is no longer viewed as the roadblock, but as the trusted expert 10/12/2009 12
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