EXPORT MARKET ACCESS VIA EXPORT AGENTS Who are FPEF? The industry - PowerPoint PPT Presentation

EXPORT MARKET ACCESS VIA EXPORT AGENTS

Who are FPEF? The industry body representing the fruit • exporters of South Africa A voluntary, non-profit organisation with • more than 130 members, accounting for about 93% of fresh fruit exported from South Africa. What do FPEF do? Market development (trade shows & • export directory) Market access (phytosanitary and trade • negotiations) Transformation •

FPEF members code of conduct Agent code of conduct includes the following: Honest and lawful business practices • A written contract with each producer • Disclose fee structure and not make “secret • profits” Act with care and due diligence • Transparent feedback regarding sales • accounts Not pool prices without consent • Fixed price procurement code of conduct includes a written record including: Description of product to be purchased • Place of delivery • Price and payment terms •

Fruit Value Chain

Recommendations to Growers with respect to market access Ensure that you have a signed contract with your export agent setting • out key terms of your relationship (payment terms, commission, risk transfer, pooling etc) Ensure that your export agent is a FPEF member and know your rights as • a grower (FPEF code of conduct) If you are unhappy with an exporter because you believe they are not • abiding by the stipulations in your contract with them or they are not adhering to FPEF’s code of conduct, talk to them and try and resolve the matter with them If you have engaged with them and you still feel you are not being • treated fairly, you can contact FPEF and ask FPEF to assist in mediating

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