2015 OUTSTANDING YOUNG AGENTS COMMITTEE: Membership Development - PowerPoint PPT Presentation

2015 OUTSTANDING YOUNG AGENTS COMMITTEE: Membership Development The Young Agents Council of the Michigan Association of Insurance Agents

Membership Development In recognition of the outstanding efforts of a state Young Agents Committee for excellent achievement in recruiting and maintaining Young Agent participation in association activities. The Young Agents Council of the Michigan Association of Insurance Agents

Our Presenters Chair: Past Chair: Kelly Hume Erich Ehlert Duclos Insurance Agency Troy Metro Agency Saginaw Troy 989-781-2662 248-813-8540 khume@duclosagency.com erich@troymetroagency.com Vice Chair: MAIA Staff Liaison: Adam Jackson Rita LaMoreaux Ron Jackson Insurance Agency MAIA, Lansing Kalamazoo 517-327-8034 269-345-8577 rlamoreaux@michagent.org ajackson@ronjacksonins.com

YAC Membership Initiative Goal: • To involve more company members in YAC • To bring in new agents into YAC. • Greater participation in YAC Events • More connection with MAIA members How: • YAC Membership Task Force Outcome: • YAC Ambassador Program • Mentoring

Who • Young Agents • YAC Council Members • MAIA Company Partners Ambassadors • MAIA YAC Liaison

Plan • Identify MAIA Partners who are supporters of YAC. They are the YAC Ambassadors. • Provide the Partners with a postcard and information to pass along to young agents while on office visits. • YAC Ambassador will then send the young agent information to the MAIA YAC Liaison.

Plan • YAC Liaison will make an initial contact with the young agent, send out a packet of information about the association and YAC, add agent to a mailing list • YAC Liaison will identify a YAC Council member in the geographic area of the young agent. • Council member will contact the young agent to offer mentoring assistance and more information on YAC.

Results • In the first 8 months the mailing list grew from 0-61 agents and continues to grow. • Mentorships created between young agents. • 20% of those have attended at least one YAC event. • Greater company Partner involvement with more asking how they can help. • New YAC Council Members

Results • Greater YAC reach throughout the entire state of Michigan. • Company Partners feel more involved in the association. • Members feel as if they great buy-in to the association.

Marketing of Program • Postcard introduction piece created. • Mailed out folder of YAC and MAIA information. • Articles in the MAIA Magazine. • Facebook posts on the program.

Ambassador Wendy Loveless with young agents she invited

Thank you from Michigan YAC

Questions

Our Presenters Chair: Past Chair: Kelly Hume Erich Ehlert Duclos Insurance Agency Troy Metro Agency Saginaw Troy 989-781-2662 248-813-8540 khume@duclosagency.com erich@troymetroagency.com Vice Chair: MAIA Staff Liaison: Adam Jackson Rita LaMoreaux Ron Jackson Insurance Agency MAIA, Lansing Kalamazoo 517-327-8034 269-345-8577 rlamoreaux@michagent.org ajackson@ronjacksonins.com