Innocent MUTANGA, Helena HU Lei, Young Eun (Rachel) HONG Executive Summary Backgrounds and Business Aim: Socially excluded population is more likely to face difficulties fitting into mainstream society. Our business focuses on empowering deaf students. This group of people often feels rejected and marginalized due to systemic and structural problems. This leads them to feel a relatively low sense of purpose and restricted citizenship & belonging into the larger Hong Kong society. Our Social enterprise hopes to discover the possible potential and artistic talents that lies unexplored within these communities. We believe art can be used as a medium to benefit local communities when incorporated with a suitable business model. Products Description: We will be selling the original art works on canvas created by the students. And will be organizing each painting workshop at their respective schools. Volunteer art teachers as well as HKSL translators will be invited to conduct the workshops. We hope this will give the students a platform to express their unique voices, as well as actualize themselves. Sales of original art works could be rather unpredictable. To ensure continual sustainability of our business, we hope to create a stable stream of revenue by selling various other functional goods e.g stationary, cards, environmentally friendly bag and t-shirts with the student’s art work printed on. Future collaboration with other organizations is a possible option. Targeted Consumers: As a social enterprise, we hope to raise awareness of the deaf communities and gain support through different institutions. In order to do so, we plan to gain support from bigger institutions and organizations such as schools, corporates and non-government organizations to hold our exhibitions to attract potential customers. Sales Platform: To make each sales transaction consistent and the procurement simple, we will sell all our art works online. Our online website will display each artist’s profile with photos of themselves, art works and interviews to give them more leverage on expressing themselves. Printed goods will also be available for sale online. Pricing Strategy: Our original art works will be sold online by bidding system similar to that of auction houses. This will allow our potential customers to pay as much as they want to support the artist and contribute to the local community. There will be a minimum bidding price and deadline set for each art work. Printed goods will be sold at fixed price and become a stable stream of revenue. This will offset unpredictable sales of art works and make the sales forecast more predictable. Financing Strategy: We hope to raise initial capital by raising funds at various events and platforms. These events include startup weekend, RISE conference, Betatron Startup Accelerator, Google EYE program and few more. Revenue Division: We will be distributing 50% of the sales revenue to the artist. By returning half of the sales revenue, we hope to remind and reward the artist for his/her hard work and the community also needs them. Remaining half of the sales revenue will be returned to cover the instructors of the workshop, maintenance of website and marketing efforts.
Sunshine Brushes Create, Connect, Change Helena HU Innocent Mutanga Rachel Hong
Agenda • Identifying Problem • Background • Who we are • Main Products • Platform & Pricing Strategy • Promotion and Secondary Products • Fundraising
Background Hong Kong’s tax -free status and • “ It is insane that nobody has come out logistical advantages attract many and made a great non-profit wealthy collectors. contemporary art museum, Due to its global status as a mature • given how there are great holdings in art market, general public views art Hong Kong ,” is only for the rich. Ben Brown Local art scene is often neglected. •
Social Enterprise steps in Sunshine Marginalized population Socially responsible business • 10,000 deaf people in Brushes • Aim to empower the Hong Kong but only 8 students with special sign language needs translators available • Hope to discover the • Lack of platform for this possible potential and group to fit into society artistic talents that lies and express unexplored within this themselves population
Who We Are? Helena HU Rachel HONG Innocent MUTANGA Economics background Passionate art enthusiast Anthropology background • • • Former founder and leader of Globe trotter Founder & organizer of several • • • TBTO Volunteer leader for Hands social entrepreneurial efforts • Basic in sign language on Hong Kong Enrolled HKSL student • •
Main Products Art Workshops Original Artworks Desired Social Effect ➢ Give students chance to express themselves through creative painting ➢ Allow everyone to gain and appreciate artwork Organize art classes easier and with lower and workshops at costs special schools for students
Main Products Inspiration Art Workshops Original Artworks Social Effect Give students • chance to express themselves through creative painting “Every child is an Allow everyone • Organize art classes artist. The problem is to gain and and workshops at how to remain appreciate special schools for an artist once we artwork easier students grow up .” and with lower Pablo Picasso costs
Platform Pricing Strategy HK Issue, Online bidding similar to that of • Global Market . auction house Minimum price will be set based on • the canvas size Bidding will last for 2 weeks • The highest bidder will purchase the • artwork Ship globally • Online Market place
Target demographic Art • Shares our view that anyone can be an artist and art has enthusiast no boundaries • Understands and Cares for acknowledges that the sales society of art works will be used for good cause • Someone who wants to • Prints have been affordable decorate their apartment but Original alternative for paintings is looking for one of a kind • Popular option to decorate home piece and share personal stories behind
Promotion Offline Strategy Online Strategy • Physical exhibitions with various • Detailed information about the other NGOs and relevant artist himself/herself for the organizations (HK deaf and dumb audience to get to know the work association, HK school for the deaf • Text and video interviews available Alumni Association) • Follow to get updates on the • Small stationaries with the art work artist’s new work and personal printed on development
Fundraising Breakdown of initial fund and revenue • Reward for their creative work Artists • Self Actualization and empowerment • Food and transportation fee covered Workshop for instructors and volunteers • Paint, brushes and canvas Marketing • Production of secondary goods effort • Online and offline exhibitions • Initial set up and design Website • Maintenance of backend
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