Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Unlocking the Potential of Big Data and Predictive Analytics Andrew Hannah CEO, Othot Adjunct Professor, Business Analytics Entrepreneur in Residence Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Meet the Presenter Andrew Hannah CEO, Othot Adjunct Professor, Business Analytics Entrepreneur in Residence Executive MBA Programs www.emba.pitt.edu | 412-648-1600
The Progression of Map Technology Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Machine Learning is Enabling How can we make it happen? Prescriptive What will happen? Analytics Predictive Why did it happen? Value Analytics What happened? Foresight Diagnostic Analytics Insight Descriptive Descriptive Analytics Analytics Hindsight Difficulty Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Availability of rich data sources Why the Maturity of tools Opportunity is Now Proven success with advanced analytics Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Data collected in 60 seconds The Power of Analytics Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Every two days, humans produce the same amount of data that they created cumulatively from the beginning of time to 2003. Source: Miller & Chaplin 2013 Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Artificial Intelligence • Sensing an environment • Optimize a desired result Machine Learning • The heart of the AI • The algorithms that deliver outcomes • Change when new info is “learned” Predictive and Prescriptive Analytics • Predict a likely outcome • Provide options to change the outcome Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Analytics Overview Customer Relationship Mgmt Clinical Decision Support Collections • • • Marketing campaigns Condition development risk Optimize collection resources • • • Sales Point of care decisioning Establish contact strategies • • • Customer services Program and physician effectiveness Coordinate collection activities Cross selling Customer Retention Direct Marketing • • • Increase profitability per customer Reduce customer attrition Identifying potential prospects • • • Sell the right product at the right time Predict termination likelihood Monetize product combinations • • • Strengthen customer relationship Predict “silent attrition” Determine marketing channels Fraud Detection Underwriting Workforce Management • • • Reduce fraud exposure Determine pricing and charges Predict vulnerabilities in workforce • • • Identify fraud over periods of time Predict loan repay potential Predict skill loss through turnover • • • Improve related business processes Streamline customer acquisition Optimize resource planning Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Success Stories Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Forrester 2017 Tech Radar: Artificial Intelligence Technologies Now is the time to adopt AI and Machine Learning Strategies Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Advanced Analytics result in competitive advantage Top performing companies are “analytic competitors” and outpace others in 25 key performance metrics of organizations surveyed believe big data analytics will 87% redefine the competitive landscape of their industries within the next three years also believe that failure to adopt a big data 89% analytics strategy could cause an organization to lose both market share and momentum .* *Source: ACCENTURE & GENERAL ELECTRIC STUDY, 2014 Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Advanced Analytics Is Driving Revenue & Profit Growth Market leaders are adopting predictive and prescriptive analytics to: Increase revenue by gaining more customers Increase margins through price optimization Increase the number of high long-term value customers Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Advanced Analytics Is Driving Revenue & Profit Growth Machine learning enables organizations to “see” customers like never before Margin Customers Long-term Value Focus on high probability buyers Focus on the customers with the highest likelihood to churn Price optimization increases likelihood to buy Executive MBA Programs www.emba.pitt.edu | 412-648-1600
High Impact Questions are the Tree What is the likelihood that the ultimate objective will occur? What is the likelihood that a prospect will buy? Insights are the Fruit • How to prioritize resources? • What marketing programs are most impactful? • How much do you “discount”? Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Data Nirvana A little data goes a long way Using Data and Being Insights- Driven is a Long- Term Strategy Executive MBA Programs www.emba.pitt.edu | 412-648-1600
DELTA = CHANGE DATA D ENTERPRISE E LEADERSHIP L TARGETS T ANALYSTS A Executive MBA Programs www.emba.pitt.edu | 412-648-1600
The Pyramid of Analytics Maturity Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Market Leader Industry/Segment Distributions Stage 5 Competitor 4.94 (5-5.99) 5 Stage 4 4.09 Company 4.06 4.05 4.05 3.96 (4-4.99) 3.75 3.76 4 3.63 3.61 4.07 3.34 Stage 3 3.21 3.12 3.08 Aspirations 3.51 (3-3.99) 3 3.31 3.19 2.97 Stage 2 2.89 2.89 2.89 2.82 Localized 2.51 (2-2.99) 2.35 2 1.95 1.92 Stage 1 1.73 Impaired 1 (1-1.99) Total 2.24 2.88 2.89 2.96 3.05 3.19 3.23 3.29 3.43 3.55 3.58 3.62 3.91 4.56 0
21 Financial Performance
22 Investment Performance
23 Digital Natives Must Maintain Competitive Satisfaction Key Characteristics Competitive Advantage Rating Rating • 83% 83% • +52 +5 +58 +5 50 – 59 Good, 60-69 Very Good, 70+ Excellent Amazon 4.94 • 4.97 4.95 4.95 4.94 4.92 4.87 5 4 3 2 1 0
Joseph M. Katz Graduate School of Business • Offers MBA programs in multiple formats: – Full-time MBA – Professional MBA – Executive MBA – Joint- and Dual-Degrees, • Other program offerings: Specialized Master’s (MS), MS in Pharmacy Business Administration, and PhD degrees • More than 23,000 alumni in nearly 90 countries • Second-oldest executive education program in the world • Five academic centers in specialty areas – David Berg Center for Ethics and Leadership, Healthcare Management, International Business, Supply Chain Management, and Executive Education Executive MBA Programs www.emba.pitt.edu | 412-648-1600
EMBA Worldwide Overview • 18 months in duration • 48 academic credits; identical MBA degree across two locations • Complete a total of four Global Executive Forums • Classes in Pittsburgh are held on alternating weekends (Friday and Saturday every other weekend) • Classes in São Paulo are held once per month (Wednesday through Sunday) • Tuition includes: • University fees, books and course materials, select meals, and hotel accommodations at the Global Executive Forum • Next Katz EMBA Worldwide class begins in May 2018 Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Katz-UPMC EMBA Healthcare Program Overview • 19 months in duration • 48 academic credits • Curriculum infuses healthcare into every business course and there is a practicum experience • Classes are held on Friday and Saturday, with a portion of classwork offered through guided study and distance learning • Tuition includes: • University fees, books and course materials, and select meals • Inaugural Katz-UPMC EMBA Healthcare cohort launched in May 2017 Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Enhance Your Career • According to 2012 Executive MBA Council Student Benchmarking Survey – EMBA graduates received a 17.3% average salary increase – 60% would recommend program to friend or colleague – 54% would support the program as alumni • High Return on Investment – Managerial development, promotions and advancement, and greater international mobility • Career support from Executive in Residence Ned Sherry – Former President and VP of large manufacturing corporations Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Experience the Katz Difference The Katz EMBA Worldwide program is a comprehensive experience in business management, where you will gain: • The confidence to embrace change and adapt to new challenges • Fluency in the international language of business • The functional skills to think and act more strategically in your organization • The tools to effectively manage and lead others • The ability to leverage your network into a more successful career Are you ready? You can be. Executive MBA Programs www.emba.pitt.edu | 412-648-1600
Your Questions Executive MBA Programs www.emba.pitt.edu | 412-648-1600
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