Chapter Leader Exchange HIMSS July 18, 2018
Welcome!
HIMSS State Government Affairs Team Jeff Coughlin, MPP Valerie Rogers, Senior Director, State MPH and Federal Affairs Director, State Government Affairs Evan Dunne Alana Lerer, MPH Coordinator, State and Associate Manager, Federal Affairs State Government Affairs
Chapter Advocacy Roundtable Leaders Kevin Angelique Conway Robateau Pam Varhol Midwestern Southern CAR Chair Region Region John Ritter Bonny Eastern Roberts Region Western Region
Today’s agenda • Advocacy 101 Valerie Rogers, Jeff Coughlin, Josh Roll, HIMSS Government Relations Morning break (Technology Showcase) • Strategic Planning with your State Amy Zimmerman, State Health IT Coordinator, Rhode Island Executive Office of Health and Human Services Respondents: Bonny Roberts and Helen Hill, Chapter Advocates Moderator: Pam Varhol, CAR Chair Lunch (Technology Showcase) • Activity: Small group discussions on Strategic Planning • Activity: Making the Pitch Mark Stevens, Managing Partner, EnableHealth; President Emeritus, Central Pennsylvania Chapter; Past Advocacy Chair, Delaware Valley HIMSS • Recap and Looking Forward Jeff Coughlin and Valerie Rogers, HIMSS Government Relations
Advocacy 101: The How, What & Why of Advocacy and Policy Work Jeff Coughlin, Senior Director, Federal & State Government Affairs Valerie Rogers, Director, State Government Affairs Josh Roll, Associate Manager, Congressional Affairs
What is Advocacy? Never doubt that a small group of thoughtful committed citizens can change the world; Indeed it’s the only thing that ever has. Margaret Mead
HIMSS Chapter Advocacy Roundtable The HIMSS Chapter Advocacy Roundtable (CAR) supports ‘better health through information and technology ’* by informing, empowering and mobilizing HIMSS Chapters to take advocacy action at the state and local level. • CAR Strategic Aims: – Connecting federal (national), state and local health IT efforts through active engagement of state officials* – Support a learning health IT policy community by conducting monthly conference calls, regional networking and educational opportunities including webinars and conferences – Leverage existing/future opportunities to further health IT policy objectives by identifying one or more chapter advocates, increasing participation in National Health IT Week, HIMSS Annual Conference, and the Public Policy Summit in Washington, DC *(Reference: HIMSS Policy Principles)
2018 HIMSS Public Policy Principles on the Value of Health Information and Technology: Supporting Care Transformation – Quality, Safety and Outcomes – Clinical & Administrative Efficiency – Interoperability, Health Information Exchange & Infrastructure – Innovation & Research – Information Privacy and Security – Patient Activation and Engagement Expanding Access to High Quality Care – Connected Health – Equity Increasing Economic Opportunity – Workforce Development – Economic Growth Making Communities Healthier – Population Health Management – Public Health
Guiding Questions… Whom do I advocate to? How will you advocate? What is in your advocacy toolbox? How will you make decisions on what you advocate about? How will you prioritize your advocacy focus amidst so many worthy issues? How do you evaluate effectiveness of your advocacy strategies?
The Importance of Value-based Advocacy • Chapters should become familiar with both chapter and national HIMSS organizational values and principles and link them to possible policy directions and state advocacy work that: – Provides a process of consensus on broader concepts (shared values and principles) that builds to agreement on specific advocacy issues – Provides steps along the way that can be approved by larger audiences (board, staff, membership) to insure organizational support for advocacy work – Creates a ‘check’ for long -term/future advocacy – does this advocacy issue reflect our values and principals? – Potentially builds stronger coalitions and engages a wider audience that share values and principles.
What do we Mean by Grassroots Advocacy? Grassroots advocacy is when you reach out to constituents in legislative districts or congressional districts and have them connect with their legislator or member of Congress on an issue they care about. No one is paid for their action, but resources are often spent reaching out to these constituents. https://www.thecampaignworkshop.com/grassroots-advocacy-vs-grass-tops-advocacy
What do we Mean by Grasstops Advocacy? Grasstops advocacy is when you focus narrowly on opinion leaders and folks who have connections to elected officials. For example, reaching out to the office-holder's donors or leaders within their political party. https://www.thecampaignworkshop.com/grassroots-advocacy-vs-grass-tops-advocacy
Defining your Advocacy Outreach • Legislative – elected and appointed bodies that vote on policy, law, and public budgets. For example: Congress, General Assembly, County Commissioners, City Council, School Board and various subcommittees or appointed bodies under these groups. • Administrative – government institutions charged with implementing policy and budgets. For example: US Department of Health and Human Services, State Health Departments or State Innovation Committees, etc. – A state budget is a true expression of public policy and should create engines of opportunity for improvements in health and wellbeing though the use of information management and technology solutions! – State plans, roadmaps and taskforce recommendations can often drive state priorities and expenditures impacting health and use of health information technology • And, don’t forget the public!! – responsible for electing our leaders and often voting on referendums that create policy. For example: K-12 STEM bond referendum.
Key Factors Crucial to your Progress!
Chapter Advocate core responsibilities 1. Create an advocacy action plan and keep members of their Chapter Board and HIMSS staff informed of progress 2. Participate in national and regional CAR Calls held via WebEx 3. Participate in the Chapter Advocacy Recognition Program and corresponding advocacy challenges 4. Attend CAR in-person advocacy workshops 5. Build relationships with and educate state and local policymakers and influencers about HIMSS’ priorities 6. Coordinate at least one advocacy-related Chapter activity per year with state or local policymakers Additional ways to get involved in the CAR Guide posted on CLRA: http://clra.himsschapter.org/user/login
What are the potential Impacts of Advocacy Work? • Change a law • Pass a law • Impact regulations • Lend a voice to the health information and technology community • Connect assets – people, funding, etc.
What’s in your advocacy toolbox ? Researching : Including nonpartisan analysis, study, or research, as well as, other information gathering through community conversations and focus groups. Ex. Using HIMSS Analytics or CQ State Educating: Including one-on-one conversations, state HIT Days, community meetings and media messaging. Power Building : This refers to the work needed to involve persons and organize them to leverage individual or collective influence around an issue including nonpartisan political messaging, letter-writing campaigns, building coalitions, and building relationships with elected officials or other community leaders. Monitoring: Watch-dogging institutions, policies, and practices and publicizing results.
Tools for Tracking & Evaluating Progress Research and Ongoing Monitoring and Evaluating response to Policy or legislative Planning advocacy activities your advocacy efforts changes resulting from your advocacy work Advocacy capacity Media tracking Snapshot surveys Policy tracking assessment Legislative/policy Interviews or focus System mapping Network mapping tracking (e.g. CQ Roll groups (after advocacy) (before advocacy) Call Legislative Network mapping Legislative/policy Review of current reports) (during or after tracking (e.g. CQ Roll reports from State policy advocacy) Call Legislative national partners scorecards Research panels reports (HIMSS, NCSL, Debriefs with partners Crowdsourcing NASHP, NGA)
Setting the stage for success • Hear from people who are affected – storytelling • Focus on issues rather than an organizational brand – Legislators reach out to HIMSS CAR members first regarding any state health information and technology policies/proposed legislation • Work in coalition – Exercise network mapping or create a list of both chapter and national partners working at the state/local level • Non-partisan agenda with clear and simple messages • Know how federal legislation, budgets and program can impact your state – Consider the the +/- of all factors
Key Factors Crucial to your Progress!
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