EVERYONE IN BRIEFING THE WORK BEGINS NOW. LIVE UNITED D R A W - PowerPoint PPT Presentation

UNITED WAY EVERYONE IN BRIEFING THE WORK BEGINS NOW. LIVE UNITED

D R A W K C A B G N I K O O L

OBSTACLES TO OUR SUCCESS RISKS THE NEGATIVE NARRATIVE LOCAL OPPOSITION EROSION OF Financing and production of supportive Media is focused on the housing, while greatly expanded, is not supportive housing sites that PUBLIC AND = ramping up quickly enough to build have met opposition creating a 10,000 units in 10 years broader negative narrative POLITICAL WILL ORG CAPACITY DELAYED RESULTS FOR PERMANENT Providers and systems are Homeless Count increases will SOLUTIONS straining to keep up with at the slow but will not decrease for level of resources being delivered 1-2 years

A NATURAL EVOLUTION… 50+ INSTITUTIONAL PARTNERS 100+ COALITION PARTNERS 300+ COALITION PARTNERS 75,000+ WALKERS 920,000 VOTERS 1.5 MILLION VOTERS

OUR MAJOR SUPPORTERS

CAMPAIGN FUNNEL COUNTYWIDE COMMUNITY STRATEGIC COMMUNICATIONS ENGAGEMENT ORGANIZING • DIGITAL MEDIA • EXPERIENCE-BASED EVENTS • FOCUSED ORGANIZING IN EVERY REGION & ADVOCACY • EARNED MEDIA • VOLUNTEER OPPORTUNITIES • LEADERSHIP DEVELOPMENT • COORDINATED MESSAGING & TRAINING • SUPPORTIVE HOUSING TOURS

COMMUNICATIONS

THE NEED - TRANSPARENCY -Frame the challenges and what’s possible - RESULTS -Tell the story of what we are doing - PROGRESS -Establish context to manage expectations

OUR PROGRESS FOR THE FIRST 3 YEARS CREATE MORE APPROVE REDUCE THE MOVE PEOPLE SHORT-TERM SUPPORTIVE NUMBER OF PEOPLE HOME FOR GOOD PLACES TO SLEEP LIVING ON THE STREETS HOUSING COMMUNICATIONS STRATEGIES

Monitor and Share Progress: MEASURE H IN ACTION ‣ Nearly 600 outreach and engagement workers now working across the county - 4x increase ‣ Early stages of strategy buildout to link specific encampment cleanups to reserved short-term shelter beds to reserved permanent housing unit ‣ 2,692 people engaged by outreach teams since July 1, 2017 COMMUNICATIONS STRATEGIES

FUNDED UNITS 1000 1,000 Monitor and 750 UNITS COSTS AT A GLANCE 500 Share Progress: 416 250 $449,586 300 UNITS UNITS 0 PROP HHH IN ACTION HISTORICAL SUMMER GOAL Average Total Development Cost/Unit AVERAGE 2017 PER YEAR includes land cost PROPOSED UNITS ‣ Groundbreakings and siting 1200 successes $193,143 EST. 900 1,152 ‣ Demystify supportive housing UNITS ‣ Highlight innovations 600 Average HHH Subsidy/Unit ??? UNITS 300 0 PROJECTED LIKELY APPROVED WINTER SPRING 2018 2018 SUPPORTIVE HOUSING UNIT TRACKING 2017-2018 COMMUNICATIONS STRATEGIES

HOMELESSNESS POLICY RESEARCH INSTITUTE CALIFORNIA STATE UNIVERSITY, LONG BEACH ECONOMIC ROUNDTABLE UNIVERSITY OF CALIFORNIA, LOS ANGELES HARDER + COMPANY COMMUNITY RESEARCH UNIVERSITY OF CHICAGO HOUSING INNOVATIONS UNIVERSITY OF NOTRE DAME KATHERINE GALE CONSULTING UNIVERSITY OF PENNSYLVANIA NATIONAL ALLIANCE TO END HOMELESSNESS ABT ASSOCIATES, INC. PUBLIC POLICY ANALYTICS CORPORATION FOR SUPPORTIVE HOUSING RAND CORPORATION URBAN INSTITUTE

INTERACTIVE DATA AND MAP DASHBOARDS COMMUNICATIONS STRATEGIES

PEOPLE THAT SUPPORTIVE HOUSING HELPS • YOUNG ADULTS EXITING FOSTER CARE SYSTEM • SENIORS WHO REQUIRE MULTIPLE SERVICES • SINGLE PARENT HOUSEHOLDS • PEOPLE WITH MENTAL ILLNESS • SURVIVORS OF DOMESTIC VIOLENCE • VETERANS WITH CHRONIC HEALTH CONDITIONS • LOW INCOME INDIVIDUALS AND FAMILIES SPENDING MORE THAN 30-50% OF THEIR INCOME ON RENT COMMUNICATIONS STRATEGIES

E v e r y Everyone In LA o n e I Everyone In LA n L A @everyonein.la @ e v e r y o n e i n . l a @everyonein.la SHAREABLE SOCIAL MEDIA CONTENT DIRECT MAIL & Your VOTE will build homes. TOGETHER we can build up to 10,000 safe, clean Permanent Supportive Housing units for homeless women, families, and veterans. All you have to do is vote YES on Prop HHH. Go to the last page on the ballot and vote YES . “Programs like those proposed in Prop HHH got me off the street and into housing. Please find and vote YES on Prop HHH to help women, children, veterans, and others get the same chance I did.” – Theresa Winkler You can end homelessness with just your vote. Vote YES on Prop HHH Endorsed by United Way • Democratic Party • L.A. Times www.YesOnHHH.com COMMUNICATIONS STRATEGIES

CAMPAIGN LAUNCH COUNTYWIDE PRESS EVENT INTERACTIVE INSTALLATIONS OUTDOOR CAMPAIGN DIGITAL CAMPAIGN Everyone In LA @everyonein.la 3 YEARS • THERE’S A PLAN • GOALS AND PROGRESS • HOW WE GET THERE COMMUNICATIONS STRATEGIES

Are you in? visit everyonein.la # everyone in Powered by COMMUNICATIONS STRATEGIES

ENGAGEMENT

THE NEED - CHANNEL THE ENERGY -sub point - HUMANIZE THE CRISIS -sub point - LOCALIZE THE SOLUTIONS -sub point

COMMUNITY San Fernando Valley POP-UP EVENTS Metro LA SGV / East LA / Pasadena Westside WHAT CAN YOU EXPECT South LA • FAMILY FRIENDLY EVENTS • 500-1000 PARTICIPANTS • COLLABORATION WITH LOCAL SERVICE PROVIDERS South Bay / Gateway Cities • EXPERIENCE / LEARN / ACT • FOOD TRUCKS & MUSIC COMMUNITY ENGAGEMENT

SUPPORTIVE HOUSING TOURS COMMUNITY ENGAGEMENT

ORGANIZING

THE NEED - CULTIVATE SUPPORTERS -sub point - TRAIN AND EMPOWER ADVOCATES -sub point - APPLY PRESSURE -sub point

ON THE GROUND #YESTOHOUSING OUR THREE YEAR VISION 2020 IMPACT APPROVE STRATEGY 4: 3,000 COMMUNITY SITES STRATEGY 1: SUPPORTIVE COMMUNICATIONS + HOUSING STRATEGY 3: ENGAGEMENT TOOLKIT UNITS SITE SPECIFIC STRATEGY 2: CAMPAIGNS POLITICAL ADVOCACY STRATEGIC ORGANIZING

STREET HOMELESSNESS

GOALS & PROGRESS REDUCE THE FOR THE FIRST 3 YEARS NUMBER OF PEOPLE LIVING ON THE STREETS CREATE MORE APPROVE MOVE PEOPLE SHORT-TERM SUPPORTIVE HOME FOR GOOD PLACES TO SLEEP HOUSING GOAL: GOAL: GOAL: GOAL: 30% REDUCTION 3,000 MORE SAFE 45,000 PEOPLE 3,000 SUPPORTIVE PLACES TO SLEEP MOVED HOME HOUSING UNITS

HOT SPOT TARGETING PSH PIPELINE EMERGENCY RESOURCES HOUSING RESOURCES SHELTER PSH UNITS CLIENT INCENTIVES PSH VOUCHERS OUTREACH TEAMS RAPID RE-HOUSING VOUCHERS GR SUBSIDIES FAMILY REUNIFICATION

FUNDING GAPS 60,000 2017 30% 57,794 increase 45,000 2015 from 2015 to 2017 $428 MILLION 44,359 30,000 $355 $355 15,000 MILLION MILLION 0 HOMELESS COUNT FUNDING

THANK YOU!