Everyday People in Everyday Places: Moving Communities The Potential for Change through Sport England’s Local Area Pilot 8 th FUSE Physical Activity Conference
Who we are … Mal Fitzgerald : Active Communities Manager with Everyone Active; also seconded to Middlesbrough Council Imran Naeem : Senior Health Development Officer (Health Improvement) – Middlesbrough Council
Everyday People in Everyday Places Moving Communities – Active Lives
Everyday People in Everyday Places Moving Communities – Inequalities
But it’s not all bad ……… .
National Strategy Sporting Futures Key Points Five Outcomes 1) physical wellbeing 2) mental wellbeing 3) individual development 4) social and community development 5) economic development. The 3 Key Outputs 1) Engagement in Sport & physical activity 2) Sporting success 3) A strong & resilient sport sector
Towards An Active Nation Sport England Key Points 1) Focusing more money and resources on tackling inactivity 2) Investing more in children and young people from the age of five 3) Helping those who are active now to carry on, but at lower cost to the public purse over time 4) Working with a wider range of partners , including the private sector, using SE expertise as well investment to help align resources
Local Area Pilots In their new strategy, Sport England committed to investing significant time, expertise and money in 10 places across England to develop and deliver local pilot schemes. Areas were required to submit an Expression of Interest that outlined: • The geographic area • The “audience” and what we knew about them in terms of insight • An outline our partners and local Leadership • What outcomes we wanted to achieve • Describe what we might learn and how these lessons could be applied elsewhere (Upscaling)
The South Tees Most Local Authority areas have submitted an expression of interest to Sport England. The South Tees EOI takes a two pronged approach. The first element would be delivered across the whole of South Tees (Redcar & Cleveland and Middlesbrough) seeking to achieve population change within four specific communities of interest , hidden across the whole area and not geographically defined. The second element would drill down into four ‘focus communities’ clustered across the border between the two boroughs of South Tees that experience the greatest health inequalities challenge.
Table Discussions 1. What communities of interest do you think should be prioritised and why? 2. How would you get health professionals on board (GPs, health visitors, practice nurses) and keep them as long term partners? 3. What Outcomes and Outputs would you choose to measure and monitor progress? You have only 10 minutes for each question. Please write everything down so it can be collated. Select someone to give ( very brief ) feedback.
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