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EVENT OVERVIEW February 14-16, 2020 Numerous Events : FanZone, - PowerPoint PPT Presentation

Dec 07, 2023 •17 likes •87 views

EVENT OVERVIEW February 14-16, 2020 Numerous Events : FanZone, Celebrity Game, Rising Stars Challenge, G-League All-Star Game, NBA All-Star Saturday Night (Skills Challenge, Three-Point Contest, Slam Dunk Contest) and the NBA All-Star Game

  2. EVENT OVERVIEW February 14-16, 2020 Numerous Events : FanZone, Celebrity Game, Rising Stars Challenge, G-League All-Star Game, NBA All-Star Saturday Night (Skills Challenge, Three-Point Contest, Slam Dunk Contest) and the NBA All-Star Game Expected broadcast in over 200 countries and in over 40 languages by NBA Digital, ESPN & TNT Record high 15 NBA teams expected to bid

  3. NBA ALL-STAR REACH 1.9B impressions on NBA-related social channels 1.1B impressions on NBA social platforms in China 815M global visits on NBA desktop, mobile and app platforms 227M global video views on NBA desktop, mobile and app platforms Sources: Adobe Analytics, Google Analytics, YinzCam, Turner Sports Digital, Nielsen Media Research, NBA China Social (Weibo, QQ IM, Qzone, WeChat), Facebook Insights, Twitter Analytics, YouTube Analytics, Shareablee, TrackMaven, Vine, Snapchat

  4. NBA ALL-STAR ATTENDEES 1,700 credential media from 42 countries and territories PHOTO 24,000 hotel room nights Approximately 300,000 TBD people attended NBA All-Star events in New Orleans

  5. COMMUNITY ALL-STAR WEEKEND NBA CARES • Since 2008, more than 14,000 – members of the NBA Family have built 90 places where kids and families can live, learn or play and packed 270,000 pounds of food for families in need during NBA All-Star Weekend. YOUTH BASKETBALL • During Jr. NBA Day, current and – former NBA, WNBA and NBA Development League players hosted basketball clinics for more than 1,000 youth in the New Orleans community.

  6. 2012 NBA ALL-STAR RECAP • Generated $95M in economic impact • Direct spending outside of events totaled $56.3M • Created 2,250 full-time equivalent jobs • $2.4M in new tax revenues • Broadcasted in 215 countries and territories in 47 languages Study conducted by: Strategic Marketing Services and SportsEconomics, LLC

  7. ECONOMIC IMPACT SINCE 2012 2013 (Houston) • – $99M in economic impact 2014 (New Orleans) • – $106.1M in economic impact 2015 (New York) • – $195M in economic impact 2016 (Toronto) • – $100M in economic impact Sources: The Greater Houston Convention & Visitors Bureau, University of New Orleans’ Hospitality Research Center, Bloomberg & Los Angeles Times

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