Evaluate the Interactives at TPM and MR Presented by: Cole Flegel The Huaxin Yang Postal Thomas Perry Museum Ziheng (Leo) Li 1
Introducing the Team Introducing the Team Cole Flegel Huaxin Yang Tom Perry Ziheng (Leo) Li • Robotics Engineering • Management • Biology & Bio- • Computer Science & Engineering technology Electrical Engineering 2
Report Map 1. Project Overview 4. 2. Engagement Attraction & & Interaction Placement 3. 5. Usability Recollection & & Intuitivenes Learning s 6. Recommendation s 3
Yet to conduct a formal We are here Holds large evaluation of number of interactives because TPM Opened July interactive … 28,2017 exhibits 4
4. Evaluate selected interactives in- 3. Assess Visitor Experience depth We did… 6/3~6/16 5/23~6/7 2. Solicit TPM Staff Knowledge 5/11 ~5/22 1. Identify current and best practices 5/8 ~ 6/7 5
TPM Layout 6
MR Layout 7
Heat-map Trace-map Scoring • Where do • How do visitors • Attraction Attraction visitors linger? navigate Score through the • How attractive • Placement & gallery? are for each Score Placement exhibit? • What’s the traffic flow for each exhibit? 8
MR Heat & Trace Map 1 1 9
Issue 1: TPM Dressing Up TPM Placement Score Average: 73/100 TPM Dressing Up Placement Score: 11/100 10
Issue 1: TPM Dressing Up 11
MR Heat & Trace Map 2 2 12
Issue 2: MR Timescope 13
TPM Attraction & Placement Score 120 100 100 100 96 100 94 92 88 88 83 83 83 79 76 80 73 71 67 58 60 55 54 54 52 49 48 46 45 45 38 36 36 40 20 11 0 Attraction Score Placement Score 14
MR Attraction & Placement Score 120 100 100 100 80 70 63 61 60 58 60 55 47 37 40 30 28 20 0 TPO Carriage Pneumatic Train Switchframe Electric Train Timescope MR Network Explorer Attraction Score Placement Score 15
Intuitiveness & Interactives should be easy to • Usability understand and use Many interactives use step-stools • to make them accessible to children Traveling Post Office has no • instructions, but the idea is easy to get • Timescope also has no instructions, but many visitors make assumptions 16
Usability - Switchframe • The Switchframe interactive is very attractive, but suffers slightly from misuse • Most visitors approach exhibit from the right hand side, and attempt to pick up the telephone, not noticing the “start” button on the left hand side • Very little in the way of written instructions, relying almost entirely on voiceover 17
Usability – Pneumatic Tube • The Pneumatic Tube interactive also suffers from misuse, exacerbated by its popularity • Some visitors do not use the canisters, sending up letters that can jam by themselves, or send too many canisters at once, overtaxing the air pump • Coupled with frequent use, this can cause problems with the mechanism behind the interactive very quickly 18
Dwell Time Degree of Scoring (DT) Interaction • Engagement Engagement (DOI) Score • How long do & • DOI Score visitor stay at • How deeply Interaction an exhibit? • DT Score do visitors interact? 19
Dwell Time Packet Ships and Pirates Lantern Slide Viewer Unpack-a-Picture Long Dwell Time Occupied Timescope > 4 minutes Short Dwell Time Forgettable Pneumatic Tube < 1 minute Design-a-Stamp Journey of a Mail Coach 20
Degree of interaction Ignored Noticed Coding: Ignored = 0 Noticed = 1 Entered = 2 Entered Interacted Interacted = 3 Accomplished = 5 Accomplished 21
TPM Average Degree of Interaction Degree of Interaction 5.0 0 -> Ignored 1 -> Noticed 2 -> Entered 4.0 3 -> Interacted 5 -> Accomplished 3.0 2.0 1.0 0.0 22
Degree of Interaction TPM Degree of Interaction Comparison 0 -> Ignored 5.0 1 -> Noticed 2 -> Entered 3 -> Interacted 5 -> Accomplished 4.0 3.0 2.0 1.0 0.0 23
MR Average degree of interaction Degree of Interaction 0 -> Ignored 5.0 1 -> Noticed 2 -> Entered 3 -> Interacted 4.0 5 -> Accomplished 3.0 2.0 1.0 0.0 1. Timescope 2. Pneumatic 3. Electric Trains 4. Switchframe 5. TPO Carriage 6. MR Network Trains Explorer 24
MR Average Degree of Interaction Comparison 5.0 4.0 3.0 2.0 1.0 0.0 1. Timescope 2. Pneumatic Trains 3. Electric Trains 4. Switchframe 5. TPO Carriage 6. MR Network Explorer 25
Broken • Pneumatic tube atTPM breaks most • In a sample size of 30, the pneumatic tube was broken 15 times • Albeit pneumatic tube is one of the most popular interactives 26
TPM Engagement & Interaction Score 100 98 100 94 91 79 78 78 77 75 80 67 66 66 65 64 63 60 40 20 0 MR Engagement & Interaction Score 100 100 100 90 Design-a-Stamp 83 77 80 69 TPO Carriage 60 Pneumatic Trains 40 20 0 27 5. TPO Carriage 2. Pneumatic 3. Electric 4. Switchframe 1. Timescope 6. MR Network Trains Trains Explorer
Collected during visitor study stages Objective 3: • Exit Survey Assess Visitor Recollection Experience & Learning Objective 4: • Visitor Conduct In- Interview depth Evaluation 28
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Data Collected Survey Protocol Deliverables Report Cards 32
SWITCHFRAME MR Physical Good at: Conclusion and Recommendation Fair attractiveness This exhibit mainly suffers from the difficulty in getting started (initial The design reflects the real Switchframe which is on a poster to the right. Therefore it attracts visitors visually understanding). Visitors who first approach this exhibit often try to use the Fair Engagement telephone on the right-hand side first, without noticing the “start” button on the left-hand side. Once visitors begin using the interactive and understand how to use Most visitor would choose to complete the tasks the levers, the length of time required to fully complete all three stages of the Fair Placement interactive prevents other visitors from being able to use it. Since the middle four exhibits at MR (all but Timescope For immediate changes, we recommend making this interactive more appealing and MR Network Explorer) are placed linearly, they all receive a fairly good traffic flow. while it is in use, to keep visitors from leaving partway through. One suggestion is to add some sound effect to keep visitors interested while the “trains” are moving. Improvement Needed : o Long dwell time For a long-term fix, we recommend switching the locations of the telephone and the “start” button, as most visitors approach this interactive from the right. Visitors must spend a long time to complete the o interactive
IN-DEPTH – SWITCHFRAME General Visitor Experience Learning Outcomes N = 30
Acknowledgement The Postal Museum KCA London Andy Richmond Joe Martin Emma Harper Hannah Smith Museum of London Yatin Patel Felicity Paynter Sally Sculthorpe Elpiniki Psalti Joshua Henning Ian Tolley London Transport Museum Martin Devereux Martin Pugh Davide Avanzo National Maritime Museum Worcester Polytechnic Institute Katherine Biggs Dominique Golding James P. Hanlan National Army Museum Gbetonmasse B. Somasse Domonique Bouchard 35
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