European Cotton Alliance EU COTTON Antonios Siarkos | President of the European Cotton Alliance
› EUROPEAN COTTON ALLIANCE CREATION › THE PARTICIPANTS › PRINCIPAL OBJECTIVE › EUCOTTON-WHAT IS ALL ABOUT
.facts 01. Europe accounts 2% of the world total, is not a volume trader 02. EU ranks at the first 10 major exporters 03. EU cotton sector extremely important for the regions where cotton is produced 04. Cotton is a traditional crop for Europe 05. 75% of the crop exported 06. Large % returns back to Europe as end textile product 07. Europe the 2nd biggest consumer of textile goods
.trends 01. The Industry demands high quality raw materials, spun at the limits 02. Core issue for the industry sourcing raw materials sustainable 03. Sustainability, transparency, traceability, grows in importance for retailers and brands 04. Demanding European & international shoppers pay attention to environmental and social issues of the raw materials used for the production of textile goods.
.evaluating the sectors performance → Good performance through exports due to high quality → Considerable effort to minimize the impact on the environment and adopt sustainable production techniques → Main objective of the future policy, ensure all production is carried out in a way which protects the environment → The sector can match the appearing consumers needs
.strategic importance for the sector → Establish a strong EU COTTON identity → A meaningful trademark that will incorporate all the identity features of the European cotton - - - - The letters of e.c.a. The symbol of Euro The Olympic circles Cotton by itself European Cotton Alliance that it is made from that illustrates the united the Greek letter epsilon approach with two parallel lines that symbolize stability
.the carrier → A leading organization to coach the initiative at European and International level → To implement the agreed branding and promotional strategy ⇢
EUROPEAN COTTON ALLIANCE Today Established in February 2019
.founding members → GREEK INTER-PROFESSIONAL ASSOCIATION OF COTTON (DOB) → HELLENIC COTTON ASSOCIATION OF GINNERS AND EXPORTERS (HCA) → FEDERATION OF GREEK TEXTILE INDUSTRIALISTS (SEVK) → SPANISH ASSOCIATION OF COTTON GINNERS (AEDA) → ASSOCIATION OF SPANISH COTTON GINNERS OF THE SOUTH (ADESUR) → NATIONAL COTTON CENTRE IN SPAIN (CAN) → SPANISH INTER-PROFESSIONAL ASSOCIATION OF COTTON → Eurocoton, as an associated member with strategic partnership agreement
.the legal status of the organization L E G A L F O R M European Economic Interest Grouping EEIG N A M E European Cotton Alliance-EEIG | E.C.A. R E G I S T R AT I O N C O U N T R Y Greece H E A D Q U A R T E R S Larisa, Greece M A I N B R A N C H O F F I F E Sevilla, Spain
.primary objective → The creation of a European Collective Trademark → The implementation of the appropriate Branding & Promotional Strategy → The communication of the European Cotton values to manufacturers, retailers and consumers in a meaningful way
.the identity features of the European cotton → HIGH QUALITY its inherent quality... in terms of its high spinning value → RESPONSIBLE PRODUCED the responsible way it is produced respecting high environmental and social standards
.high quality HIGH SPINNABILITY, PREMIUM COTTON SEEDS 01 07 high Length, strength, uniformity HIGH NON-GMO LARGE FLEXIBILITY 02 06 QUALITY 100% MACHINE PICKED FAST AND RELIABLE LOGISTICS 03 05 04 CONTAMINATION FREE
.responsible produced ELIGIBLE FOR THE HIGHLY REGULATED PRODUCTION, 01 06 ECOLABEL AWARD EU DIRECTIVES OF CAP RESPONSIBLE SUSTAINABLE PRODUCTION NATIONAL QUALITY 02 05 PRODUCED TECHNIQUES CERTIFICATION SCHEMES CROSS COMPLIANCE SAFE FOR THE FARMERS, 03 04 AND GREENING SECURE FOR THE CONSUMERS
.ecological criteria → The cotton produced meets the E.U. regulations of establishing the ecological criteria for the award of the EU Ecolabel for the textile products
.logotype
.action plan → Commence the process of registering the trademark to EUIPO | European Union Intellectual Property Office → Determine the regulation that describes the conditions of use of the registered trademark → A licensing program for the members who manage to produce cotton in compliance with the conditions of use → The view is to extend further the licensing program to the textile chain
.cotton bales labels No 005045 28.05.2019 22:32 98A0030481809261215243 245 kg
.action plan → Apply for a multi year promotion program to facilitate the implementation of the determined Branding & Promotional Strategy
.our vision → To work closely with the Textile Chain → Built values for the European and international textile industry → Acknowledge Eucotton as a high value, sustainable source material → Contribute to the production of branded end textile products that perfectly match the criteria of the consumers, regarding the quality , the environment and the the society
THANK YOU
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