Participants Carol Hay, CEO, McKenzie Gayle Limited Representative of the Caribbean Tourism Organisation Chapter UK & Europe Manuela Hörl, Product/Marketing Specialist Caribbean Island, DER Touristik Deutschland GmbH - German Market XX Sander Langeveld, Owner & Managing Director, GlobActive - Benelux Market Eu European M Marketplace: X X Karin Gert Nielsen, New O Opportunities F For Your Recovery Pl Plans CEO, Atlantic Link - Scandinavian Market Thursday, June 4, 2020 2-3:15pm et XXXX #CHTALive Virginie Le Norgant, Associate Director, GroupExpression - French Market
CHT HTA C COVI VID-19 19 Resou ource C e Center er www www.car aribbean anhotelan andtourism sm.com/covid-19/ 19/
CH CHTA St Strateg egic ic P Partners #CHTALive
Share with your fellow colleagues and industry professionals! Take a screenshot! Tag #CHTALive Next Week: Instagram: @CHTAFeeds Travelzoo Data Download: Twitter: @CHTAFeeds A Caribbean Travel Update FB: @CaribbeanHotelandTourismAssociation Thursday, June 11, 1:30-2:30PM ET LinkedIn: Caribbean Hotel and Tourism Association
JOI OIN US US!
Participants Carol Hay, CEO, McKenzie Gayle Limited Representative of the Caribbean Tourism Organisation Chapter UK & Europe Manuela Hörl, Product/Marketing Specialist Caribbean Island, DER Touristik Deutschland GmbH - German Market XX Sander Langeveld, Owner & Managing Director, GlobActive - Benelux Market Eu European M Marketplace: X X Karin Gert Nielsen, New O Opportunities F For Your Recovery Pl Plans CEO, Atlantic Link - Scandinavian Market Thursday, June 4, 2020 2-3:15pm et XXXX #CHTALive Virginie Le Norgant, Associate Director, GroupExpression - French Market
European M Marketplace New O Opportunities F For Y Your R Recovery P Plans Moderator: Carol Hay , M C K ENZIE G AYLE L IMITED
European M Marketplace New O Opportunities F For Y Your R Recovery P Plans 6,381,280 cases worldwide – • 381,309 deaths 2,164, 114 cases in Europe – • 181 041 deaths 75% borders completely closed for • International Tourism • 7 Major European Source Markets for the Caribbean are in the top 10 of the most impacted European countries https://www.bbc.co.uk/news/world-51235105
European M Marketplace New O Opportunities F For Y Your R Recovery P Plans Consumers are searching for travel • but are delaying until the final quarter Health, safety and security are • paramount We are not the only region targeting • Europe – Europe is targeting Europe!
Ger erman Marke ket: Op Opportunit ities ies Po Post C COVID-19 MANU NUELA A HORL RL DER TOURISTIK - GERMANY
NUMBERS CARIBBEAN ISLANDS (GERMAN MARKET) • Touristik Year 2018/2019 • about 120.000 clients • Touristik Year 2019/2020 Germany • planed 150.000 clients • Current situation after Corona 2019/2020 • about 40.000 clients • Touristik Year 2020/2021 • about 100.000 clients 21 | DER Unternehmenspräsentation | 21.03.16
RESTART PREPARATION DE DER TOURISTI TIK K GERMAN MARKET • Preparing the new touristik year 2020/2021 • Loading all contracts/Booking ability for all destinations/products • New broschures 2020/2021 for Meiers Weltreisen, DERTOUR, Jahn Reisen, Germany I T S • Flight abilities • Restart campaign with B2B & B2C (bunch of marketing activities) provided by DER Touristik 22 | DER Unternehmenspräsentation | 21.03.16
CURRENT SITUATION GERMAN GOVERNMENT & OFFICE OF FOREIGN AFFAIRS • 13.3.2020 Shut down and travel warning for all germans Change from travel warning to travel advisory Germany • 15.06.2020 starting with 31 European Countries for summer 2020 • Caribbean destinations focus on winter start (November 2020) 23 | DER Unternehmenspräsentation | 21.03.16
Germany YOUR HELP • Prevention plans and packages for each destination and hotels speed up the opening • The recommendations from the tourism stakeholders relating to all facets of travel, airport safety, transportation, hotel safety, beach formalities, restaurants, shopping, excursions etc., has to be prepared in a document for the Government/foreign office and our DER Touristik security department for review and get permission to open • Participation on marketing actions • Special offers (f.e. referred to target group, price discounts) 24 | DER Unternehmenspräsentation | 21.03.16
Relaunch of the Caribbean? What should the Caribbean do to create awareness amongst trade, partnerships and consumer engagement? • Communicate immigration protocols & ideally have the same throughout the Caribbean • Only when this has been clearly communicated to the trade and consumers, any kind of image campaign can be launched. Ideal would be an holistic and orchestared approach of all Islands ALL in ONE and ONE FOR ALL Imagekampagnen In addition any kind of incentives can be launched.
Air travel to the Caribbean • The industry and the clients are insecure, if schedules as currently published are truly operated • It is imperative that flight schedules are reliable • Trust must be build amongst the travel industry & the consumer Germany
Prospects What hotels / operators will need to offer to drive new bookings i.e. modified cancellation policies • Hygiene protocols will need to be available in case demanded by the traveller. We assume that consumers don’t want to see all details • Within the hotels & resorts “social distancing” needs to be felt natural • We assume that smaller Hotels and Villa products will be more requested • Flexible Cancellation policies and no deposit payments
Prospects Will travel agents play a bigger role as suggested the Advantage Partnership poll? • There are approx 11.000 Travel Agencies and 3.000 Tour Operators in Germany. We expect that the number is going to drop before end of this year due to financial reasons • But nevertheless, for long-haul travel to the Caribbean we believe that more clients will book their FIT programs • OTA may be used by repeat clients and very price drifen packages • In German market Tour Operators are still PRINTING a brochure and consumers STILL book via Travel Agencies.
Prospects Competitive analysis who are the biggest competitors from your market and what are they doing differently The Indian Ocean with e.g. The Maldives will be winning even more on market share. We believe that many clients will look for secluded and private places with only little “public” access. This can be a USP for any hotels in the Caribbean as well and needs to be strongly PRed as well.
What we can do? What the Caribbean should be doing now i.e. trade, partnerships and consumer engagement B2B (train the travel experts) • Webinars Germany • E-Learnings • Promotional programs B2C • Image campaign • Raffles
Arbeitsgemeinschaft Karibik e.V . Manuela Horl DER T OUR STIK - G ERMAN URIST ANY
Ben enel elux M Market: Opportunities P Post COVI VID-19 19 SANDER LANGEVELD GLOBACTIVE TRAVEL MARKETING BV
Demography o The Netherlands has 17.28 million inhabitants. The market for In total 37,2 million holidays were booked. 19,1 million holidays were outside of The Netherlands. 13 Million Dutch (82%) of the population travelled at least once a year in 2017. The Netherlands is ranked as the number 17 th Economy in the world. o Belgium has 11.46 million inhabitants. 12.5 million trips abroad in 2017. Belgium ranks globally in 13th place for international tourism expenditure with US$19.5bn. The Belgium economy is ranked as the 24th of the world.
Opportunities for the Caribbean The Caribbean is a promising region The COVID-19 cases are not as high as other continent of the world and can be seen as a safe haven for many people. o Yesterday the Dutch Government flagged the Dutch Caribbean, Aruba, Bonaire, Curaçao, Sint Maarten, Saba and Sint Eustatius, as safe place to travel to as of June 15. Now it is up to the local authorities to release the flight bans. o Many islands and destinations in the Caribbean have a strong relationship being part of countries in European: We have the British Commonwealth, French Caribbean, Dutch Caribbean and islands with USA link. The islands are home away far from home. Try to be in the bubble with the home countries. The sentiment in the Benelux is to go local and domestic this summer. So try to position the Caribbean is domestic.
Recommend
More recommend
