Ethical MicrotranSaction plan Fea turing Jake Merle Giovanna - PowerPoint PPT Presentation

Ethical MicrotranSaction plan Fea turing Jake Merle Giovanna Passos Novello Haidar Hage Marcial Roman Andre Cambell

Why now ?

Audience

Action Role-Playing TPS Gamer Starter Pack 18 - 28 years old North American male middle to upper non-casual sci-fi enthusiast class player

Marketing 24 hours a day, 365 days a year experience

S aleS S tra tegy Transactional Sales Model Enterprise Sales Model

Legal/Ethical FactorS • No pay to win • Not locking portions of the main game 
 • O ff er bundles/giveaways

Revenue SourceS Microtransactions 
 Online Platforms 22% 48% $247.7 M $159.7 M $112.9 M Retail 31%

Income S t a tement Revenue vs. Expenses $450,000,000 $419,738,933 $400,000,000 $350,000,000 $300,000,000 $250,000,000 $200,000,000 $150,000,000 $110,023,159 $100,000,000 $82,391,967 $50,000,000 $24,106,659 $18,227,393 $6,546,534 $0 Year 1 Total Year 2 Total Year 3 Total TOTAL NET SALES TOTAL EXPENSES

ProfitS 1st Year - US$309 Million 2nd Year - US$58 Million 3rd Year - US$11 Million

Year One Year Three June 2018 Concept Pitch/ E3 Market Push February 2021 Announce Partnership Releases February 2019 February 2020 Game Release/ 1st year player count: 20 million active Online store launch June 2020 1st year Major Update Release Year Two

Wha t the future holdS: PartnerShipS

Thank you QueStionS ?

ReferenceS File:Electronic-Arts-Logo.svg. (n.d.). Retrieved June 15, 2018, from https://commons.wikimedia.org/wiki/File:Electronic-Arts-Logo.svg 
 Corner logo Iron Man All Superhero Landing Scenes (2008-2016) Robert Downey Jr. Movie HD [1080p]. (2018, March 23). Retrieved June 17, 2018, from https://www.youtube.com/watch?v=c- QZdUSV4QU Hero Landing Pereira, C. (2017, November 16). Star Wars Battlefront 2's Microtransactions Are A Real Problem; Here's What $100 Does To Progression. Retrieved June 17, 2018, from https:// www.gamespot.com/articles/star-wars-battlefront-2s-microtransactions-are-a-r/1100-6454825/ Battlefront Comments Anthem O ffi cial Teaser Trailer (2017). (2017, June 10). Retrieved from https://www.youtube.com/watch?v=wi0Uq7QmKm4 Niaraji, M. (2017, October 24). Meysam niaraji. Retrieved June 17, 2018, from http://www.iuvmtech.com/?p=3358 Gta v reclame. (n.d.). Retrieved June 17, 2018, from https://www.pinterest.co.uk/pin/348536458634182675/ (2018). Retrieved June 17, 2018 from https://www.youtube.com/ Stephenson, B. (n.d.). Delete Your Account: Why You Should (And Shouldn't) Abandon Twitch. Retrieved June 17, 2018, from https://www.lifewire.com/delete-twitch- account-4151061