Equity crowdfunding (and other things) Jackson James Wood @pledgeme / @_jjw_ jackson@pledgeme.co.nz
What is crowdfunding?
What is PledgeMe?
What is PledgeMe? → New Zealand’s first crowdfunding platform. → Offers project and equity crowdfunding. → 50% success rate. → 890 successful project campaigns. → 12 successful equity campaigns. → $8 million raised through PledgeMe. → 58,000 pledges. → Over 30,000 registered users. → Four full-time staff, five part-timers.
People > Platform
pledgeme. projects
+ → $129,848 raised → 2507 pledgers → Most pledged on → News coverage → Awareness
+ + → $206,000 raised x 3 → 874 pledgers → Biggest project → News coverage → Community
pledgeme. equity
pledgeme. equity → $3,238,450 → 12 successful campaigns → 1 current → Biggest: $711,100 → Smallest: $52,100 → Fastest: 30 minutes → Diversity of funding ← Female founders funded: four ← Youngest Equity crowdfunder in the world ← First crowdfunded social impact investment x 2
+ → $500,000 raised → 211 investors → Fastest equity ← Half a mill in half an hour → Crowd-driven
+ → $200,000 raised → 128 investors → Customer investment ← 68% were customers → Female Founder
+ → $285,256 raised → 156 pledgers → First equity crowdfunded impact investment
What’s next?
pledgeme. debt → Proven model internationally → Any organisation can do this ← Not-for-profits, socent, community orgs → Choice → Debt preferred option for companies ← $33bn v $630m over past decade → Gets money working → Cuts out banks → Rewards as interest → Still working out if we do it
Fund the things Kiwis care about. Ideas → Reality Democratising who gets funding
What makes a good campaign?
→ Crowd ← No crowd in the cloud → Clear idea → Plan → Pitch ← Video ← Clear comms → Promotion ← Tell people! → Asking for help! → IRL ← Take to to the masses
YAY!
guide.pledgeme.co.nz education.pledgeme.co.nz
Questions? pledgeme.co.nz | @pledgeme / @_jjw_ jackson@pledgeme.co.nz | facebook.com/pledgeme
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