Building a Community of Support: The Dos and Don'ts of Crowdfunding - PowerPoint PPT Presentation

Building a Community of Support: The Do’s and Don'ts of Crowdfunding Kathy Busch Director of Communications, Washburn University Alumni Association and Foundation Emily Morgan Associate Vice President, Ruffalo Noel Levitz 1

Today’s Agenda Introductions 1 Today’s Crowdfunding Landscape 2 3 Case Study: Washburn University Alumni Association and Foundation 4 Tools and Takeaways for Successful Crowdfunding 5 Q&A 2

TODAY’S L S LAND ANDSCAPE APE 3

Crowdfunding 2017 Crowdfunding Trends • Provides an opportunity for donors to assist very specific projects • Battles a misconception that small gifts are not impactful • Your opportunity for pure transparency 4

Common Digital Threads Peer-to-peer marketing, transparency, and choice Peer-to-Peer Ambassadors  40% new donors, on average, through ambassador-driven campaigns Visual Stewardship  Illustrating clearly where the money goes, the impact a donor can have Affinity-Based Engagement  Use where and how donors give to identify a follow up solicitation 5

People Give to People Ambassador-led fundraising resonates  Someone I know asked me to give, and I want to help them 3x  I feel moved by or connected to someone's story  I want to honor or memorialize someone Mor ore l likely t to don onate when a asked b by a friend  It makes me feel connected to other people or co colle leagu gue and my community 6

WH WHY CLEAR STORY OF IMPACT GI GIVE SOCIAL CONNECTION NOW OW? TIME-SENSITIVE OPPORTUNITIES 7

Case S e Stu tudy: W Washburn Un Univer ersity ty A Alumni As Associati tion on and F Foundation n Crowdf dfunding 8

Why Crowdfunding 9

Washburn University Alumni Association and Foundation Crowdfunding Goals • Build strong relationships across campus • Create big impact with smaller projects Enhance students’ educational experience • Choose campaigns that can be implemented with partial funding • 10

Creating a Strategy • Supportive VP for Academic Affairs • Met with deans Provided parameters for project submissions • Set gift levels • • Identified campaign ambassadors and community supporters 11

Generating Excitement for Results • Community Outreach • Project Sponsor Networking • Student Involvement • Share Updates 12

Lesson Les ons Lea Learned 13

What worked, What didn’t Crowdfunding Offers an Opportunity to Learn and Improve Engaging Ambassadors • • Giving Level Options • Nostalgic campaigns • Assisting campus partners in outreach Experiential campaigns • Lead Gift • 14

Stats from Campaigns 15

Looking Ahead Upcoming Campaigns Leadership Institute/Gender Studies • • Adopt an Instrument • Kinesiology Equipment • Ichabod Success Institute Opportunity Fund Washburn Tech Culinary Arts Demonstration Kitchen • 16

Make the Most of Your Crowdfunding Engage organization-wide partners for a full team effort. 1 Significant advance planning for technology, messaging, 2 communications. Engage project sponsors and community network to amplify 3 your message and make it authentic. Provide progress updates to donors to show how their 4 donation made a difference. Continue to provide giving opportunities to capture your 5 supporters’ affinity and passions. 17

INSIGHT. INNOVATION. EXPERIENCE. 18

Thank you. For more information visit www.ruffalonl.com Contact Us: LetsTalk@scalefunder.com All material in this presentation, including text and images, is the property of Ruffalo Noel Levitz. Permission is required to reproduce information. 19