Community-Building and Fundraising Today What you need to do to - PowerPoint PPT Presentation

Community-Building and Fundraising Today What you need to do to inspire support Presented by 1

Tom’s Story Hi! I’m Tom. @tomjd Co-founder/CEO @StartSomeGood www.StartSomeGood.com www.TomDawkins.com.au

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Crowdfunding isn’t new

Crowdfunding isn’t automatic

What Crowdfunding isn’t 3: About crowds at all Crowdfunding isn’t about crowds

It’s about teams 16

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Why crowdfund? • What is new: more engaging and game-like • Inspires more sharing & a deeper connection • Transparency around goals and outcomes • Reduced risk for donors • Increases urgency • Fast market validation • Combines commerce, philanthropy and community • Generates other forms of support • High success rate • You can start now • Creates community ownership 18

Discussion: Why do you want to Crowdfund?

• An expectation of future financial return (investing) • A good or service we want (shopping) • A future we hope to see (philanthropy) • A friend or community we want to support (relationships)

• An expectation of future financial return (investing) • A good or service we want (shopping) • A future we hope to see (philanthropy) • A friend or community we want to support (relationships)

Theory of change One where people are central to winning Focus on finding people who already care

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We have all benefited from the right touch of cult, love, growth and wisdom that is CSL. An annual scholarship allows us all to make a small contribution to enable the experience for someone else, and remember what it meant for us. It's a great way to stay connected to the ever-growing CSL network and make connections with those you completed the Program with and many others across the years. In short, this is a way to share the love and pay it forward!

What’s your story?

Have a marketing plan! • Crucial: – Line up your initial donors – early momentum is critical – Get specific about the tribes you’re reaching + how you’re reaching them – Use different channels – Examine similar campaigns – Be ready to work hard! – Be real

Reaching the Tribe • Who are they? • Where are they? • What do they care about? • Why will they support you? • Why won’t they? • How do you reach them? • Suggestion: Develop a Persona for each target tribe

• Do Good Bus Hands Young activists and donors in particular think in terms of “projects” and causes-of-the-moment, not lifelong commitments

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Risk for donors 3 key types of risk you need to alleviate: 1. Idea risk – can this work? 2. Implementation risk – can this person do it? 3. Fundraising risk – can they reach their goal?

Rewards

How much can you raise? Reach x Propensity x Capacity Existing community Your story Targeting Relationships Told to the right people Need Social media reach (targeting) Value Partnerships Presentation (video, Rewards PR hooks pictures) newsworthiness Urgency HARD WORK How much do people care?

Discussion: How much do you need to raise? How much reach do you need to achieve that? How will you reach that many people with your story?

The formula 3 motivations: personal, societal, relational 5 stories: Issue, Geography, Team, Approach/Innovation, Community/Identity + Your personal story! Knowing who you want to reach and why they will care. + Hard Work! (and a realistic goal).

Start with your friends 56

And remember to thank your supporters!