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ENTREPRENEUR SUPPORT PROVIDERS NETWORK 2018 WORKSHOP II TUESDAY, - PowerPoint PPT Presentation

ENTREPRENEUR SUPPORT PROVIDERS NETWORK 2018 WORKSHOP II TUESDAY, JUNE 26, 2018 2017 IN REVIEW Getting to know each other Identifying resources and our strengths Solving Entrepreneur Issues Coaches & Capital Speed Networking


  1. ENTREPRENEUR SUPPORT PROVIDERS NETWORK 2018 WORKSHOP II TUESDAY, JUNE 26, 2018

  2. 2017 IN REVIEW • Getting to know each other • Identifying resources and our strengths • Solving Entrepreneur Issues • Coaches & Capital Speed Networking • Introduction to Entrepreneur Support Ecosystem • Hurdles • Public awareness of entrepreneur support resources

  3. GOAL FOR 2018 FILL THE GAPS

  4. IN 2018, WE WILL ACCOMPLISH . . . • Increase Resource Awareness & Identify Gaps • Identify T ools to Connect & Promote • Coordinate & Promote Global Entrepreneurship Week Programming • Celebrate Our Successes

  5. 2019: MEASURING PROGRESS • Components • Collective Capacity • Success

  6. PLEASE INTRODUCE YOURSELF • Your name • Your organization • What additional entrepreneurs support resource you wish you had in your community

  7. TOOLS TO PROMOTE • InTheKnow Upstate • TATT Resource Map

  8. ASSETS THAT AMPLIFY Stephanie Acker Founder

  9. TODAY… YOUR UPSTATE CALENDAR SIMPLE SOCIAL TIPS THAT WORK Q & A

  10. InTheKnowUpstate.com We connect locals and visitors to the BEST EXPERIENCES IN THE UPSTATE – all in ONE place .

  11. An Ideal Partnership Slide Title  One Upstate-wide Calendar of Events  One place to find Upstate experiences  Expanded reach and resources  Aligned values and community focus  Realign resources to amplify efforts 11 11 11 11

  12. AMPLIFY YOUR REACH Upstate-Wide Calendar Free for Upstate events:  Inclusive  Open to the public  Of interest to the audience  Not retail/sales

  13. AMPLIFY YOUR REACH Submit Your Event  Event description  Time & location  Link  Contact information  Picture PRO TIP:  Send one week+ ahead  Share link on your social & tag ITK, venue, etc.

  14. AMPLIFY YOUR IMPACT Put social to work for YOU

  15. PRO TIPS  Must have for most businesses  Megaphone opportunity  Content is King, Engagement is Queen  70/30 Rule

  16. PRO TIPS #1 – A simple way to grow your followers

  17. PRO TIPS #2 – Go live 10X Higher Reach Show Your Brand Personality

  18. PRO TIPS #3 – Don’t go it alone  Lumen 5 – Quick videos from content  Canva – Graphics with templates  Bitly – Shorten links  PicMonkey – Crop, resize images  Font Candy+ - Enhance, add text to images  Spark Video – Audio with text videos

  19. PRO TIPS  Growing rapidly  Put a face to your brand  Connect visually  Deeper engagement

  20. PRO TIPS #1 – #hashtags are your friend Follow for Create or join a Create a insights conversation branded tag

  21. PRO TIPS #2 – Go beyond the Reply back to Comment on posts comments of influencers Find potential followers & engage

  22. PRO TIPS #3 – Learn what works, repeat Content & Post insights audience insights

  23. We’re Here to Help  Weekly social strategy  Helpful content & language  Promotional ideas  Pro tips  Small business resources  Workshops & more… advertise@intheknowupstate.com ~ 864.614.1441

  24. TATT RESOURCE MAP Upstate Business Ecosystem Asset Map

  25. NOVEMBER 12-18, 2018 https://genglobal.org/gew

  26. GLOBAL ENTREPRENEURSHIP WEEK PLANNING • At your Tables • What activities are you planning for GEW? • How are you promoting them?

  27. GLOBAL ENTREPRENEURSHIP WEEK PLANNING • Move to Tables With Similar Events • What are you going to accomplish with the event? • How are you promoting the event? • What resource are you missing that would absolutely assure that you accomplish your goal?

  28. YOUR ASSIGNMENT: • Convene everyone who supports entrepreneurship • meet each other (start building your ecosystem) • talk about what you do best and worst • Show them how to use InTheKnow Upstate and the Resource Map • Share your plans for GEW activities • Invite them to our next ESP meeting

  29. NEXT MEETING • Be prepared to identify the additional support your entrepreneurs need to be successful • Be prepared to finalize plans for your GEW activities • Invite your ecosystem partners • Invite someone from the media

  30. THANK YOU! ADDITIONAL QUESTIONS & DISCUSSION

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