ENTREPRENEUR SUPPORT PROVIDERS NETWORK 2018 WORKSHOP II TUESDAY, JUNE 26, 2018
2017 IN REVIEW • Getting to know each other • Identifying resources and our strengths • Solving Entrepreneur Issues • Coaches & Capital Speed Networking • Introduction to Entrepreneur Support Ecosystem • Hurdles • Public awareness of entrepreneur support resources
GOAL FOR 2018 FILL THE GAPS
IN 2018, WE WILL ACCOMPLISH . . . • Increase Resource Awareness & Identify Gaps • Identify T ools to Connect & Promote • Coordinate & Promote Global Entrepreneurship Week Programming • Celebrate Our Successes
2019: MEASURING PROGRESS • Components • Collective Capacity • Success
PLEASE INTRODUCE YOURSELF • Your name • Your organization • What additional entrepreneurs support resource you wish you had in your community
TOOLS TO PROMOTE • InTheKnow Upstate • TATT Resource Map
ASSETS THAT AMPLIFY Stephanie Acker Founder
TODAY… YOUR UPSTATE CALENDAR SIMPLE SOCIAL TIPS THAT WORK Q & A
InTheKnowUpstate.com We connect locals and visitors to the BEST EXPERIENCES IN THE UPSTATE – all in ONE place .
An Ideal Partnership Slide Title One Upstate-wide Calendar of Events One place to find Upstate experiences Expanded reach and resources Aligned values and community focus Realign resources to amplify efforts 11 11 11 11
AMPLIFY YOUR REACH Upstate-Wide Calendar Free for Upstate events: Inclusive Open to the public Of interest to the audience Not retail/sales
AMPLIFY YOUR REACH Submit Your Event Event description Time & location Link Contact information Picture PRO TIP: Send one week+ ahead Share link on your social & tag ITK, venue, etc.
AMPLIFY YOUR IMPACT Put social to work for YOU
PRO TIPS Must have for most businesses Megaphone opportunity Content is King, Engagement is Queen 70/30 Rule
PRO TIPS #1 – A simple way to grow your followers
PRO TIPS #2 – Go live 10X Higher Reach Show Your Brand Personality
PRO TIPS #3 – Don’t go it alone Lumen 5 – Quick videos from content Canva – Graphics with templates Bitly – Shorten links PicMonkey – Crop, resize images Font Candy+ - Enhance, add text to images Spark Video – Audio with text videos
PRO TIPS Growing rapidly Put a face to your brand Connect visually Deeper engagement
PRO TIPS #1 – #hashtags are your friend Follow for Create or join a Create a insights conversation branded tag
PRO TIPS #2 – Go beyond the Reply back to Comment on posts comments of influencers Find potential followers & engage
PRO TIPS #3 – Learn what works, repeat Content & Post insights audience insights
We’re Here to Help Weekly social strategy Helpful content & language Promotional ideas Pro tips Small business resources Workshops & more… advertise@intheknowupstate.com ~ 864.614.1441
TATT RESOURCE MAP Upstate Business Ecosystem Asset Map
NOVEMBER 12-18, 2018 https://genglobal.org/gew
GLOBAL ENTREPRENEURSHIP WEEK PLANNING • At your Tables • What activities are you planning for GEW? • How are you promoting them?
GLOBAL ENTREPRENEURSHIP WEEK PLANNING • Move to Tables With Similar Events • What are you going to accomplish with the event? • How are you promoting the event? • What resource are you missing that would absolutely assure that you accomplish your goal?
YOUR ASSIGNMENT: • Convene everyone who supports entrepreneurship • meet each other (start building your ecosystem) • talk about what you do best and worst • Show them how to use InTheKnow Upstate and the Resource Map • Share your plans for GEW activities • Invite them to our next ESP meeting
NEXT MEETING • Be prepared to identify the additional support your entrepreneurs need to be successful • Be prepared to finalize plans for your GEW activities • Invite your ecosystem partners • Invite someone from the media
THANK YOU! ADDITIONAL QUESTIONS & DISCUSSION
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