Enrollment Management & Career Services 2016-1 7 Budget - PowerPoint PPT Presentation

Enrollment Management & Career Services 2016-1 7 Budget Presentation Dr. James G. Miller Senior Vice President Enrollment Management & Career Services March 4, 2016 1

R . I . T Context • RIT has a great deal of forward momentum • RIT’s brand recognition continues to emerge nationally and globally RIT is becoming more diverse • • Student satisfaction is the highest it has been in many years • Enrollment results are the result of recruitment and retention efforts • ROI/placement results are exceptionally strong RIT’s well-being is heavily enrollment/tuition dependent • • RIT desires to continue growth and brand trajectories • Changing external forces and internal challenges must be weighed carefully as RIT plans and implements its enrollment strategies • Challenges arising from the external environment are formidable • EMCS plays a key role in RIT’s forward momentum 2

R . I . T Executive Summary Outlook for fall 2016 is promising • – Recruitment and admissions perspective – Placement/outcomes perspective – Strong EMCS indicators to-date • Budget request: Two items – CRM – Capital cascade All other operational needs • – Self-funded – Achieved through continued strategic reallocation and refinement of EMCS resources and processes – Financial aid is not part of this hearing 3

R . I . T EMCS Mission The EMCS Division is a dynamic organization providing superior service to internal and external stakeholders maximizing RIT’s potential for attracting new and serving existing student populations. Our mission is achieved by: 1. Conducting comprehensive communication, marketing, recruitment and admissions strategies and processes 2. Assisting students and families with financing their education through a comprehensive and compliant aid and scholarship program 3. Supporting the career development and experiential learning of students and alumni, and helping to achieve their desired career outcomes upon graduation and beyond. EMCS implements its goals and objectives in direct support of RIT’s mission, goals, and objectives. 4 Revised: September, 2015

R . I . T EMCS Organization Global Office of the EMCS Delivery Senior Core Corporation Vice President Committee Assistant to the Assistant Senior VP – Vice President Adm. SIS Graduate & Career Services & Undergraduate Financial Aid & Part-time Project Lead University Cooperative Admissions Scholarships Enrollment the Way Publications Education Services Student Freshman Graduate Employment Admissions Admissions Office Transfer Part-time Permanent Admissions Admissions Placement International Co-op Recruitment Placement Veterans Career Services Counseling 5

R . I . T EMCS Budget Expenses 4 Year 1 Year 2012-13 2014-15 2015-16 % change % change Total Budget Expenses $13,555,000 $14,223,000 $14,712,595* 8.5% 3.4% $7,244,000 $7,704,000 $7,932,818 Salaries (54%) (54%) (54%) $3,715,000 $3,796,000 $3,752,706* Supplies/Miscellaneous (27%) (27%) (26%) $2,597,000 $2,723,000 $3,027,132 Benefits (19%) (19%) (20%) $1,710,000 $2,083,000 $2,257,386 Revenue and Chargebacks (13%) (15%) (16%) Net Operating Budget $11,849,000 $12,140,000 $12,455,209* 5.1% 2.6% • Less labor intensive * Working budget is larger than permanent budget by $100,000 • Market driven Naviance - $50,00 • • Increased productivity driven • National/global direct mail - $50,000 • Quantifiable goals/measurable results • Application fee revenue continues to increase • Both an art and a science 6

R . I . T EMCS planning for 2016-17 • Institutional goals guide EMCS activity and will continue to do so in the coming year – Increase awareness and visibility of brand – Grow applications – Become more selective – Become more national/global – Achieve improved gender balance – Enhance ethnic diversity – Distribute enrollments appropriately within RIT – Improve persistence and graduation rates – Grow – Effectively manage net tuition revenue • Goals are supported by – Building brand – Maintaining momentum – Increasing market share – Expanding reach (especially geographic) – Targeting those student likely to benefit from the RIT experience using social media, web, SEO/SEM, outreach, personalization, and effective management of financial aid and scholarships 7

R . I . T Selected Institutional Goals (Results indicators) • Become more selective (+) (SP) • Become more national/global (+) (SP) Achieve improved gender balance (minimal; STEM is positive) (SP STEM) • • Enhance ethnic diversity (++) (SP STEM) • Distribute enrollments appropriately within RIT (+) (SP STEM) • Improve persistence and graduation rates (SP) • Grow (on budget plan) (SP) Benchmark for placement outcomes for graduates (SP) • • Looking Ahead – Building Brand (SP+) – Maintaining Momentum – Increasing Market Share (SP+++) – Expanding Reach (especially geographic) (SP++) – Ensuring competitive aid and affordability (SP+++) 8

R . I . T Progress on Selected Institutional Goals – Gender Balance • From 2006 to 2015, Rochester campus enrollment grew by 2,176 students (15%). 9 Year 9Year Women* 2006 2015 ∆# ∆ % Undergraduate 3,676 4,446 +790 +21% Graduate 887 1,071 +184 +21% Women (+974) accounted for 45% of the growth; yet male to female ratio remains 2:1. • Significant progress in first-year women in STEM majors • Freshmen in STEM – increased by 475 in this period with women accounting for 50% of the growth (238) Freshmen 9Year 2006 2015 ∆ % Female* Gleason 59 169 +186% SET 21 51 +143% Science/HST 134 169 +26% Golisano 35 98 +180% % of entering freshmen in STEM: 73% vs. 63% in 2006 Total 249 487 +96% % of entering female freshmen in STEM: 23% vs. 18% in 2006 9 *excludes international programs

R . I . T Progress on Selected Institutional Goals – Ethnic Diversity • From 2006 to 2015, Rochester campus enrollment grew by 2,176 students (15%). 9 Year 9 Year AALANA & ALANA* 2006 2015 ∆# ∆ % AALANA 1,214 1,938 +724 +60% ALANA 2,070 3,196 +1,126 +54% AALANA (+724) accounted for 33% of the growth; ALANA (+1,126) accounted for 52% of the growth. Freshman % change since 2006 AALANA Stats Applications +184% Accepts +123% Enrollees +106% 230 to 473 10 *excludes international programs

R . I . T International Student Enrollments • From 2006 to 2015, Rochester campus enrollment grew by 2,176 students (15%). • The impact of international students on enrollment growth is significant International 9 Year 9 Year 2006 2015 ∆# ∆ % Students Rochester 1,243 2,685 +1,442 +116% International 930 1,763 +833 +90% Campuses International students (+1,442) accounted for 66% of the growth in Rochester. • • A key element of growth strategy 11

R . I . T Annualized Freshman Admissions Results – All locations 21,350 22,000 +96% 20,027 20,000 18,538 18,408 +8% 17,409 18,000 to-date for 15,333 16,000 2016 13,821 13,490 14,000 11,907 11,728 11,101 +70% 12,000 10,901 10,450 10,298 9,857 8,965 10,000 8,373 8,080 7,497 6,992 8,000 6,000 4,000 +25% 3,521 2,000 3,224 3,217 3,133 3,091 2,985 2,971 2,962 2,846 2,720 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Applications Admits Matriculated 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Admit % 64.1% 63.9% 59.9% 60.6% 58.5% 56.6% 55.6% 56.8% 55.4% 55.8% Matriculation % 38.9% 38.0% 36.9% 35.5% 33.0% 31.8% 31.8% 30.8% 27.8% 29.6% 12

R . I . T Annualized Transfer Admissions Results – All locations 4,000 3,778 3,730 3,689 3,663 3,607 +4% 3,497 3,479 3,441 3,360 3,500 3,352 +5% 3,000 to-date for 2016 2,500 2,000 -18% 1,751 1,709 1,654 1,619 1,533 1,513 1,487 1,438 1,420 1,394 1,500 -27% 1,179 1,000 1,079 1,074 1,058 1,016 948 943 937 865 859 500 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Admit % 52.1% 48.1% 45.8% 43.8% 44.9% 40.0% 40.6% 37.8% 42.4% 41.3% Matriculation % 67.3% 65.2% 62.8% 66.3% 65.3% 62.3% 63.0% 68.0% 60.5% 60.2% Applications Admits Matriculated 13

R . I . T Annualized Graduate Admissions Results – All locations 9,000 7,953 7,608 +128% 7,500 6,961 +8% 5,864 to-date for 6,000 5,260 2016 5,009 4,870 4,368 4,500 4,024 3,493 3,364 3,214 3,096 3,025 +53% 2,677 2,687 3,000 2,498 2,405 2,333 2,100 1,500 +11% 1,361 1,327 1,316 1,268 1,223 1,170 1,182 1,191 1,106 1,070 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Applications Admits Matriculated 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Admit % 60.1% 58.0% 55.1% 51.3% 53.4% 51.1% 52.8% 43.5% 44.2% 40.4% Matriculation % 51.0% 47.4% 48.6% 47.3% 49.6% 45.5% 44.0% 41.9% 39.1% 37.1% 14